TEDX Pontiac
Pontiac’s stories became the reason to show up. A storytelling-led growth strategy helped a first-time event sell out twice and move to a larger venue. .
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PROOF / CASE STUDIES
STRATEGY. CREATIVITY. MEANINGFUL PROGRESS.
See how Applewhite helps purpose-driven organizations clarify their direction, connect with their audiences and turn strategy into action.
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Michigan Community Resources
Repositioned a national nonprofit for its next chapter through purpose clarity, strategic positioning, and brand transformation.
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Detroit Artists Market
A three-part masterclass helped working artists clarify their value, strengthen their business foundations and market with intention, earning a 4.96/5 rating for facilitator expertise.
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Geralyn Gaines
Turned an early business concept into a Strategic Marketing Playbook in six weeks, connecting purpose, audience understanding, positioning and offers into a clear foundation for going to market.
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Dr. Martin Luther King Jr. Task Force
Reintroduced a 40-year legacy through a reimagined identity and unified digital, print and Peace Walk assets, creating a connected brand experience to honor longtime supporters and engage a new generation.
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Wayne County Healthy Communities
Built one shared purpose and a patient-centered position, giving a community healthcare provider a foundation for broader relevance while protecting its commitment to accessible care.
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READY TO CREATE WHAT'S NEXT?
Make Your Next Move Matter.
Whether you need clearer positioning, stronger marketing or the capability to put strategy into action, let’s explore what progress could look like for your organization.
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