:root{
  --aw-black:#050505; --aw-charcoal:#111111; --aw-soft-black:#1e1e1e;
  --aw-white:#f8f8f6; --aw-muted:#9a9a9a; --aw-gray:#6b6b6b; --aw-red:#81121b; --aw-red-bright:#b81520;
  --aw-max:1360px; --aw-head:'Oswald', sans-serif; --aw-body:'Inter', sans-serif;
}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--aw-black);color:var(--aw-white);font-family:var(--aw-body);overflow-x:hidden}a{color:inherit;text-decoration:none}p{line-height:1.7}

.aw-container{
width:min(var(--aw-max), calc(100% - 56px));
margin:0 auto
}

.aw-header{position:fixed;z-index:50;top:0;left:0;width:100%;height:94px;display:flex;align-items:center;gap:40px;padding:0 64px;background:linear-gradient(180deg,rgba(0,0,0,.92),rgba(0,0,0,.35),transparent);transition:.35s}

.aw-header.is-scrolled{
height:110px;
background:rgba(0,0,0,.92);
backdrop-filter:blur(14px);
border-bottom:1px solid rgba(255,255,255,.08)
}

.aw-logo{display:flex;align-items:center;gap:11px;letter-spacing:.28em}.aw-logo-text{font-family:var(--aw-head);font-size:32px;line-height:1;letter-spacing:.23em}.aw-logo-small .aw-logo-text{font-size:22px}.aw-logo-a{position:relative;width:30px;height:42px;display:inline-block}.aw-logo-a:before{content:"";position:absolute;left:0;bottom:0;width:5px;height:42px;background:var(--aw-white);transform:skew(-14deg);transform-origin:bottom}.aw-logo-a span{position:absolute;left:18px;bottom:0;width:6px;height:42px;background:var(--aw-white);transform:skew(14deg);transform-origin:bottom}.aw-logo-a i{position:absolute;left:23px;bottom:0;width:7px;height:42px;background:#d3202a;transform:skew(14deg);transform-origin:bottom}.aw-nav{margin-left:auto;display:flex;gap:34px;align-items:center;text-transform:uppercase;font-size:11px;font-weight:800;letter-spacing:.22em}.aw-nav .menu-item{list-style:none}.aw-connect,.aw-btn{display:inline-flex;align-items:center;gap:16px;text-transform:uppercase;font-size:12px;font-weight:800;letter-spacing:.12em;border:1px solid rgba(255,255,255,.25);padding:18px 28px;transition:.25s}.aw-connect{border-color:rgba(184,21,32,.8);margin-left:20px}.aw-connect span,.aw-btn span,.aw-text-link span{color:var(--aw-red-bright)}.aw-connect:hover,.aw-btn:hover{border-color:var(--aw-red-bright);transform:translateY(-2px)}.aw-btn-primary{background:linear-gradient(135deg,#c91622,var(--aw-red));border-color:transparent}.aw-btn-ghost{background:rgba(0,0,0,.1)}.aw-light .aw-btn-ghost{color:var(--aw-black);border-color:rgba(0,0,0,.2)}.aw-text-link{text-transform:uppercase;font-size:12px;font-weight:900;letter-spacing:.13em}

.aw-hero{
position:relative;
min-height:100vh;
padding:190px 0 50px;
overflow:hidden;
background:radial-gradient(circle at 75% 35%,rgba(129,18,27,.22),transparent 32%),#020202
}

.aw-hero-canvas{position:absolute;inset:0;width:100%;height:100%;opacity:.9}.aw-hero-grid{position:absolute;right:0;top:0;width:58%;height:100%;background-image:linear-gradient(rgba(255,255,255,.035) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.035) 1px,transparent 1px);background-size:42px 42px;mask-image:linear-gradient(90deg,transparent,#000 30%,#000);opacity:.6}

.aw-hero-content{
position:relative;
z-index:2;
margin-left:7vw;
max-width:1200px;
margin-top: -50px;
}

.aw-eyebrow{
text-transform:uppercase;
color:#e2282a;
font-size:14px;
font-weight:900;
font-family: "Bebas Neue";
letter-spacing:.18em;margin:0 0 20px
}
.aw-hero h1,.aw-section-head h2,.aw-framework h2,.aw-case h2,.aw-services h2,.aw-ai h2,.aw-founder h2,.aw-cta h2{font-family:var(--aw-head);font-weight:500;text-transform:uppercase;letter-spacing:.07em;line-height:1.02;margin:0}

.aw-hero h1{
font-size:clamp(54px,7vw,112px);
line-height: 0.96;
letter-spacing: 0.03em;
font-weight: 200;
font-size: 100px;
}

.aw-hero h1 span{color:#d91f2b}.aw-lede{max-width:540px;color:#d8d8d8;font-size:17px;margin:28px 0 36px}.aw-actions{display:flex;gap:24px;flex-wrap:wrap}

.aw-trust{
position:relative;
z-index:2;
width:min(1100px,calc(100% - 96px));
margin:90px auto 0;
display:flex;
align-items:center;
gap:30px;
color:#777;
text-transform:uppercase;
font-size:11px;
font-weight:700;
letter-spacing:.22em
}

.aw-trust span{height:1px;background:rgba(255,255,255,.18);flex:1}.aw-light{background:var(--aw-white);color:var(--aw-black)}section{position:relative}

.aw-framework{
padding:50px 0
}

.aw-split{display:grid;grid-template-columns:330px 1fr;gap:80px;align-items:center}.aw-framework h2,.aw-case h2,.aw-services h2,.aw-ai h2,.aw-founder h2,.aw-cta h2{font-size:clamp(38px,4vw,68px)}.aw-framework p,.aw-case p,.aw-ai p,.aw-founder p{color:#333}.aw-process{display:grid;grid-template-columns:repeat(6,1fr);gap:18px}.aw-process-step{text-align:center;position:relative}.aw-process-step span,.aw-intel-card>span,.aw-service-row article>span{display:block;color:var(--aw-red-bright);font-size:12px;font-weight:900;margin-bottom:18px}

.aw-step-icon{
  display:block;
  width:165px;
  height:165px;
  object-fit:contain;
  margin:14px auto 18px;
}

.aw-step-icon:after{content:"";position:absolute;inset:16px;background:var(--aw-red-bright)}.aw-process-step h3,.aw-intel-card h3,.aw-service-row h3,.aw-case-cards h3{font-family:var(--aw-head);text-transform:uppercase;letter-spacing:.09em}.aw-process-step p{font-size:12px;color:#555}

.aw-intelligences{
padding:60px 0;
background:#050505
}

.aw-section-head{display:grid;grid-template-columns:1.2fr .8fr;gap:60px;align-items:end;margin-bottom:48px}.aw-section-head h2{font-size:clamp(42px,5vw,76px)}.aw-section-head p{color:#bbb}.aw-card-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}.aw-intel-card{min-height:220px;padding:26px 24px;border:1px solid rgba(255,255,255,.16);background:linear-gradient(145deg,rgba(255,255,255,.055),rgba(255,255,255,.015));transition:.25s}.aw-intel-card:hover{transform:translateY(-6px);border-color:rgba(184,21,32,.8)}.aw-intel-icon{height:54px;margin:8px 0 24px;position:relative}.aw-intel-icon:before,.aw-intel-icon:after{content:"";position:absolute}.aw-icon-purpose:before{width:46px;height:46px;border:2px solid var(--aw-white);left:4px;top:4px;box-shadow:10px 10px 0 rgba(255,255,255,.18),20px 20px 0 rgba(255,255,255,.1)}.aw-icon-future:before{width:42px;height:42px;border-top:4px solid var(--aw-white);border-right:4px solid var(--aw-white);transform:rotate(-45deg);left:18px;top:14px}.aw-icon-future:after{width:42px;height:42px;border-top:4px solid var(--aw-red-bright);border-right:4px solid var(--aw-red-bright);transform:rotate(-45deg);left:18px;top:31px}.aw-icon-market:before{width:8px;height:22px;background:var(--aw-white);left:6px;bottom:0;box-shadow:18px -12px 0 #bbb,36px -24px 0 var(--aw-white),54px -40px 0 var(--aw-red-bright)}.aw-icon-behavioral:before{width:3px;height:56px;background:var(--aw-red-bright);left:42px;top:0;box-shadow:-24px 18px 0 var(--aw-white),24px 18px 0 var(--aw-white),-12px 8px 0 #777,12px 8px 0 #777}.aw-icon-design:before{width:44px;height:44px;border:3px solid var(--aw-white);left:9px;top:4px}.aw-icon-design:after{width:44px;height:44px;border:3px solid #777;left:25px;top:12px}.aw-icon-strategic:before{width:50px;height:50px;border:2px solid var(--aw-white);border-radius:0;left:6px;top:2px;clip-path:polygon(50% 0,100% 50%,50% 100%,0 50%)}.aw-icon-ai:before{width:56px;height:56px;background:radial-gradient(var(--aw-red-bright) 2px,transparent 3px);background-size:12px 12px}.aw-icon-activate:before{width:70px;height:4px;background:var(--aw-white);left:0;top:8px;box-shadow:20px 14px 0 #aaa,-8px 28px 0 var(--aw-white),28px 42px 0 var(--aw-red-bright)}.aw-intel-card p{color:#aaa;font-size:13px}.aw-center{text-align:center;margin-top:42px}

.aw-case{
padding:65px 0
}

.aw-case-layout{
display:grid;
grid-template-columns:400px 1fr;
gap:60px
}

.aw-case-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.

aw-case-cards article{
min-height:300px;
background:linear-gradient(145deg,#161616,#050505);
color:var(--aw-white);
padding:10px;
display:flex;
flex-direction:column;
justify-content:space-between;
position:relative;overflow:hidden
}

.aw-case-cards article:before{content:"";position:absolute;inset:0;background:linear-gradient(135deg,transparent,rgba(129,18,27,.25));opacity:.65}.aw-case-cards *{position:relative}.aw-case-cards small,.aw-service-row span{text-transform:uppercase;color:#aaa;font-size:10px;letter-spacing:.18em}.aw-case-cards strong{font-size:30px;color:var(--aw-white);display:block}.aw-case-cards span{font-size:10px;text-transform:uppercase;color:#aaa}

.aw-services{
padding:60px 0;
background:#040404
}

.aw-service-row{
display:grid;
grid-template-columns:repeat(6,1fr);gap:22px;
margin:60px 0 20px;
padding-bottom:50px
}

.aw-service-row article{position:relative;text-align:center}.aw-service-row article:before{content:"0";position:absolute;z-index:0;left:50%;top:-44px;transform:translateX(-50%);font-family:var(--aw-head);font-size:120px;color:rgba(255,255,255,.035)}.aw-service-row article *{position:relative}.aw-service-row p{color:#aaa;font-size:12px}.aw-ai{padding:55px 0}.aw-ai-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:80px;align-items:center}.aw-stats{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:#ddd}

.aw-stats article{
background:var(--aw-white);
display:flex !important;
gap:18px !important;

padding:36px
}

.aw-stats strong{
font-family:var(--aw-head);
font-size:42px;text-transform:uppercase;
line-height:1.05;
display:block
}

.aw-stats span{text-transform:uppercase;font-weight:800;font-size:12px;letter-spacing:.1em;color:#333}.aw-founder{display:grid;grid-template-columns:360px 1fr 420px;gap:60px;align-items:center;padding:72px calc((100vw - min(var(--aw-max), calc(100% - 56px)))/2);background:#050505}.aw-founder-photo{height:380px;position:relative}.aw-founder-photo:after{position:absolute;inset:auto 0 30px;text-align:center;color:#555;letter-spacing:.18em;font-size:11px}.aw-founder blockquote{font-size:28px;line-height:1.5;color:var(--aw-white);border-left:1px solid var(--aw-red-bright);padding-left:36px;margin:0}

.aw-cta{
padding:50px 0;
background:
url("../images/cta-overlay.png") center/cover no-repeat,
linear-gradient(135deg,var(--aw-red),#4d070d 60%,#160101);
position:relative;
overflow:hidden
}

.aw-cta:after{
content:"";
position:absolute;inset:0;background-image:linear-gradient(120deg,rgba(255,255,255,.08) 1px,transparent 1px);
background-size:80px 80px;
opacity:.25
}

.aw-cta-grid{
position:relative;z-index:1;
display:grid;
grid-template-columns:1fr 1fr;gap:80px;
align-items:center
}

.aw-footer{display:flex;align-items:center;gap:36px;padding:38px 64px;background:#030303;border-top:1px solid rgba(255,255,255,.08);color:#777}.aw-footer-nav{display:flex;gap:28px;margin-left:auto;text-transform:uppercase;font-size:10px;letter-spacing:.18em}.aw-footer p{font-size:11px;color:#555;margin-left:20px}@media(max-width:1050px){.aw-nav{display:none}

.aw-header{
padding:0 24px
}

.aw-split,.aw-section-head,.aw-case-layout,.aw-ai-grid,.aw-founder,.aw-cta-grid{grid-template-columns:1fr}.aw-process{grid-template-columns:repeat(2,1fr)}.aw-card-grid{grid-template-columns:repeat(2,1fr)}.aw-service-row{grid-template-columns:1fr 1fr}.aw-founder{padding:70px 28px}.aw-case-cards{grid-template-columns:1fr}.aw-hero-content{margin-left:28px}.aw-footer{flex-wrap:wrap;padding:32px 24px}}@media(max-width:650px){.aw-connect{display:none}.aw-logo-text{font-size:24px}.aw-card-grid,.aw-process,.aw-service-row,.aw-stats{grid-template-columns:1fr}.aw-hero{padding-top:145px}.aw-btn{width:100%;justify-content:center}.aw-hero h1{font-size:52px}}

.aw-logo img {
  display: block;
  width: 265px;
  height: auto;
}

.aw-header {
padding: 28px 95px;
}

.aw-hero-title-image {
    display: block;
    width: 100%;
    max-width: 700px;
    height: auto;
}

.aw-data-viz {
  position: absolute;
  right: 4vw;
  top: 14vh;
  width: 48vw;
  height: 62vh;
  pointer-events: none;
  z-index: 1;
  opacity: .95;
}

.aw-viz-dots {
  position: absolute;
  right: 5%;
  top: 10%;
  width: 42%;
  height: 74%;
  background-image: radial-gradient(circle, rgba(255,255,255,.22) 1px, transparent 1px);
  background-size: 14px 14px;
  opacity: .32;
  mask-image: linear-gradient(to left, #000 45%, transparent 100%);
}

.aw-viz-bars {
  position: absolute;
  right: 2%;
  top: 6%;
  width: 18%;
  height: 78%;
  background:
    linear-gradient(to right, transparent 0 18%, rgba(237,28,36,.32) 18% 20%, transparent 20% 34%, rgba(237,28,36,.18) 34% 36%, transparent 36% 52%, rgba(237,28,36,.28) 52% 54%, transparent 54% 100%);
  opacity: .85;
}

.aw-viz-box {
  position: absolute;
  border: 1px solid rgba(237,28,36,.35);
  opacity: .55;
}

.aw-viz-box.box-1 {
  width: 180px;
  height: 95px;
  right: 34%;
  top: 30%;
}

.aw-viz-box.box-2 {
  width: 130px;
  height: 72px;
  right: 21%;
  top: 47%;
}

.aw-viz-glow {
  position: absolute;
  right: 10%;
  top: 18%;
  width: 55%;
  height: 70%;
  background: radial-gradient(circle at 45% 50%, rgba(129,18,27,.32), transparent 62%);
  filter: blur(20px);
  opacity: .7;
}

.aw-hero-lines {
  position: absolute;
  right: 0;
  top: 8vh;
  width: 60vw;
  height: 72vh;
  z-index: 1;
  opacity: .95;
  pointer-events: none;
}

.aw-trust-logos{
    display:flex;
    justify-content:center;
    align-items:center;
    gap:70px;
    margin-top:22px;
}

.aw-trust-logos img{
    height:45px;
    width:auto;

    filter:grayscale(100%) brightness(1.8);
    opacity:.75;
    transition:.3s ease;
}

.aw-trust-logos img:hover{
    opacity:1;
}

.aw-section-title-image{
    display:block;
    width:100%;
    max-width:390px;
    height:auto;
    margin:0 0 24px;
}

.aw-section-title-image{
    display:block;
    width:100%;
    max-width:900px;
    height:auto;
}

.aw-section-head > p{
    position:relative;
    top:-17px;
}

.aw-card-grid{
  display:grid;
  grid-template-columns:repeat(4, 1fr);
  gap:18px;
  margin-top:48px;
}

.aw-intel-card{
  border:1px solid rgba(255,255,255,.18);
  background:rgba(255,255,255,.025);
  padding:34px 28px 30px;
  min-height:245px;
  position:relative;
}

.aw-intel-card span{
  position:absolute;
  top:22px;
  left:24px;
  color:#e2282a;
  font-size:12px;
  font-weight:900;
  letter-spacing:.12em;
}

.aw-intel-icon{
  width:70px;
  height:70px;
  margin:26px auto 28px;
  display:flex;
  align-items:center;
  justify-content:center;
}

.aw-intel-icon img{
  width:70px;
  height:70px;
  object-fit:contain;
  display:block;
}

.aw-intel-card h3{
  color:#f8f8f6;
  text-align:center;
  font-size:20px;
  line-height:1;
  letter-spacing:.05em;
  margin:0 0 14px;
}

.aw-intel-card p{
  color:rgba(248,248,246,.68);
  text-align:center;
  font-size:13px;
  line-height:1.45;
  margin:0;
}

.aw-intel-icon-img{
  display:block;
  width:72px;
  height:72px;
  object-fit:contain;
  margin:28px auto 26px;
}

.aw-intel-icon-img{
  display:block;
  width:150px;
  height:150px;
  object-fit:contain;
  margin:28px auto 26px;
}

.aw-case .aw-case-title-image{
  width: 400px !important;
  max-width: none !important;
  height: auto !important;
  display: block !important;
}

.aw-case-cards-premium{
  display:grid;
  grid-template-columns:repeat(3, 1fr);
  gap:24px;
}

.aw-case-card-premium{
  background:#050505;
  border:1px solid rgba(255,255,255,.12);
  border-radius:0px;
  overflow:hidden;
  box-shadow:0 18px 40px rgba(0,0,0,.22);
}

.aw-case-image{
  height:190px;
  background-size:cover;
  background-position:center;
  position:relative;
}

.aw-case-image small{
  position:absolute;
  top:18px;
  left:18px;
  padding:9px 14px;
  border-radius:999px;
  background:rgba(0,0,0,.75);
  color:#fff;
  font-size:11px;
  font-weight:800;
  letter-spacing:.12em;
  text-transform:uppercase;
}

.aw-case-body{
  padding:26px 28px 28px;
  color:#fff;
}

.aw-case-logo{
  max-height:48px;
  max-width:210px;
  width:auto;
  display:block;
  margin-bottom:22px;
 
}

.aw-case-body p{
  color:rgba(255,255,255,.78);
  font-size:15px;
  line-height:1.5;
  margin:0 0 26px;
}

.aw-case-metric{
  border-top:1px solid rgba(255,255,255,.14);
  padding-top:22px;
}

.aw-case-metric strong{
  display:block;
  color:#fff;
  font-size:42px;
  line-height:1;
  letter-spacing:.02em;
}

.aw-case-metric span{
  display:block;
  margin-top:8px;
  color:rgba(255,255,255,.75);
  font-size:11px;
  font-weight:800;
  letter-spacing:.16em;
  text-transform:uppercase;
}

.aw-case .aw-container{
  max-width: 1750px;
  width: calc(100% - 160px);
  margin-left: 275px;
  margin-right: auto;
}

.aw-case-layout{
  grid-template-columns: 320px 1fr !important;
  gap: 50px !important;
}

.aw-case-cards{
  grid-template-columns: repeat(3, 1fr) !important;
  gap: 24px !important;
}

.aw-case-cards article{
  border-radius: 0 !important;
}

.aw-case .aw-container{
  max-width: none;
  width:calc(100% - 80px);
  
}

.aw-case-image{
    filter:brightness(.85);
}

.aw-case .aw-container{
  max-width:1550px;
  width:calc(100% - 220px);
  margin-left:275px;
  margin-right:auto;
}

.aw-case-layout{
  grid-template-columns:360px 1fr !important;
  gap:90px !important;
}

.aw-case-cards{
  display:grid !important;
  grid-template-columns:repeat(3, 1fr) !important;
  gap:24px !important;
}

.aw-case-cards article{
  min-height:500px !important;
}

.aw-case-logo{
    display:block;
    max-width:220px;
    max-height:60px;
    width:auto;
    height:auto;
    margin:0 0 24px 0;
}

.aw-engagement-title{
  display:block;
  width:100%;
  max-width:700px;
  height:auto;
  margin:0 0 48px;
}

.aw-service-row{
  display:grid;
  grid-template-columns:repeat(6, 1fr);
  gap:22px;
  margin-top:56px;
  align-items:start;
}

.aw-service-item{
  text-align:center;
  position:relative;
}

.aw-engage-icon{
  width:150px;
  height:150px;
  object-fit:contain;
  display:block;
  margin:0 auto 22px;
}

.aw-service-item h3{
  color:#fff;
  font-size:18px;
  line-height:1.05;
  text-transform:uppercase;
  letter-spacing:.04em;
  margin:0 0 12px;
}

.aw-service-item p{
  color:rgba(255,255,255,.68);
  font-size:12px;
  line-height:1.45;
  margin:0 auto;
  max-width:190px;
}

.aw-services-divider{
    position:relative;
    height:2px;
    background:#8b1117;
    margin:20px 0 40px;
}

.aw-services-divider .dot{
    position:absolute;
    top:50%;
    width:6px;
    height:6px;
    background:#d71920;
    border-radius:50%;
    transform:translate(-50%,-50%);
	box-shadow:0 0 8px rgba(215,25,32,.6);
}

.dot-1{ left:8%; }
.dot-2{ left:27%; }
.dot-3{ left:50%; }
.dot-4{ left:73%; }
.dot-5{ left:92%; }

.aw-ai-title{
    display:block;
    width:100%;
    max-width:500px;   /* adjust until it matches the mock */
    height:auto;
    margin:8px 0 24px;
}

.aw-stat-icon{
    width:55px !important;
    height:55px !important;
    flex-shrink:0;
    display:block;
}

.aw-stats article > div{
    display:flex;
    flex-direction:column;
}

.aw-founder-title{
    margin:12px 0 22px;
}

.aw-founder-title img{
    display:block;
    width:100%;
    max-width:620px;
    height:auto;
}

.aw-founder-copy{
  max-width: none !important;
}

.aw-founder-title{
  width: 100% !important;
}

.aw-founder-title img{
  display:block !important;
  width: 650px !important;
  max-width: none !important;
  height:auto !important;
}

.aw-founder-photo{
    height:560px;
    width:400px;
    overflow:hidden;
    margin-left:-40px;
    border-radius:2px;
}

.aw-founder-photo img{
    width:100%;
    height:100%;
    object-fit:cover;
    display:block;
}

/* Founder spacing override */
.aw-founder{
    padding-top:50px !important;
    padding-bottom:0 !important;
}

.aw-cta-title{
    display:block;
    width:100%;
    max-width:600px;   /* adjust until it matches the mock */
    height:auto;
    margin:0 0 30px;
}

.aw-footer-logo{
    width:175px;
    height:auto;
    display:block;
}

/* ===========================
APPLEWHITE BRIEF
=========================== */

.aw-brief{

background:#050505;

padding:110px 0;

position:relative;

overflow:hidden;

}

.aw-brief-grid{

display:grid;

grid-template-columns:1fr 1fr;

gap:90px;

align-items:center;

}

.aw-brief-copy h2{

margin-bottom:40px;

}

.aw-brief-copy h2 img{

width:520px;

max-width:100%;

display:block;

}

.aw-brief-copy h3{

font-family:var(--aw-head);

font-size:34px;

letter-spacing:.08em;

text-transform:uppercase;

margin-bottom:22px;

}

.aw-brief-copy p{

font-size:16px;

line-height:1.8;

color:#fff;

max-width:520px;

}

.aw-brief-form{

display:flex;

justify-content:center;

}

.aw-brief-form form{

width:100%;

max-width:560px;

}

.aw-brief-form label{

display:block;

font-size:11px;

letter-spacing:.16em;

text-transform:uppercase;

margin-bottom:10px;

color:#fff;

}

.aw-brief-form input,

.aw-brief-form select{

width:100%;

height:64px;

padding:0 18px;

background:#0d0d0d;

border:1px solid rgba(255,255,255,.12);

color:#fff;

margin-bottom:26px;

font-size:15px;

}

.aw-brief-form button{

margin-top:20px;

width:150px;

height:58px;

background:var(--aw-red);
border:1px solid var(--aw-red);

color:#fff;

font-size:13px;
font-weight:700;
letter-spacing:.12em;
text-transform:uppercase;
cursor:pointer;
transition:.25s;

}


/* =========================================================
   APPLEWHITE FOOTER — FINAL DESKTOP STYLING
========================================================= */

.aw-footer{
    display:block;
    padding:34px 0 0;
    background:#050505;
    color:#fff;
    border-top:1px solid rgba(255,255,255,.08);
}

.aw-footer .aw-footer-grid{
    display:grid;
    grid-template-columns:1.45fr .85fr .75fr 1.65fr;
    gap:48px;
    align-items:start;
    padding-top:0;
    padding-bottom:34px;
}

/* LOGO / BRAND COLUMN */

.aw-footer-brand{
    padding:0;
}

.aw-footer-brand .aw-logo{
    display:block;
    width:max-content;
    margin:0 0 18px;
}

.aw-footer-logo{
    display:block;
    width:175px;
    max-width:100%;
    height:auto;
    margin:0;
}

.aw-footer-tagline,
.aw-footer-copy{
    max-width:300px;
    margin-left:0;
    color:#fff;
    text-align:left;
}

.aw-footer-tagline{
    margin-top:0;
    margin-bottom:12px;
    font-size:12px;
    font-weight:700;
    line-height:1.55;
}

.aw-footer-copy{
    margin-top:0;
    margin-bottom:0;
    font-size:12px;
    font-weight:400;
    line-height:1.6;
}

/* FOOTER COLUMNS */

.aw-footer-column{
    padding:0;
    border:0;
}

.aw-footer-column h4{
    margin:0 0 18px;
    color:#fff;
    font-size:12px;
    font-weight:800;
    line-height:1;
    letter-spacing:.12em;
    text-transform:uppercase;
}

.aw-footer-column h4::after{
    content:"";
    display:block;
    width:34px;
    height:2px;
    margin-top:12px;
    background:var(--aw-red);
}

.aw-footer-column > a{
    display:block;
    width:max-content;
    max-width:100%;
    margin:0 0 11px;
    color:#fff;
    font-size:10px;
    font-weight:500;
    line-height:1.35;
    text-decoration:none;
    white-space:nowrap;
    transition:color .2s ease;
}

.aw-footer-column > a:hover{
    color:#e2282a;
}

/* COMING SOON LABELS */

.aw-footer-column small{
    display:inline;
    margin-left:5px;
    color:#e2282a;
    font-size:7px;
    font-weight:800;
    line-height:1;
    letter-spacing:.08em;
    text-transform:uppercase;
    white-space:nowrap;
}

/* COPYRIGHT / LEGAL ROW */

.aw-footer-bottom{
    width:100%;
    margin:0;
    padding:0;
    border-top:1px solid rgba(255,255,255,.14);
}

.aw-footer-bottom .aw-footer-bottom-inner{
    display:flex;
    align-items:center;
    justify-content:space-between;
    gap:30px;
    padding-top:18px;
    padding-bottom:18px;
}

.aw-footer-bottom p{
    margin:0;
    color:#aaa;
    font-size:10px;
    line-height:1.4;
}

.aw-footer-legal{
    display:flex;
    align-items:center;
    gap:12px;
}

.aw-footer-legal a,
.aw-footer-legal span{
    margin:0;
    color:#aaa;
    font-size:9px;
    line-height:1.4;
    text-decoration:none;
}

.aw-footer-legal a:hover{
    color:#e2282a;
}

/* =========================================================
   FOOTER FINAL ALIGNMENT FIXES
========================================================= */

/* Reduce overall logo size */
.aw-footer-logo{
    width:150px;
    height:auto;
    margin:0;
}

/* Keep logo aligned to the left */
.aw-footer-brand .aw-logo{
    position:relative;
    display:block;
    width:max-content;
    margin:0 0 24px;
}

/* Red line underneath the logo */
.aw-footer-brand .aw-logo::after{
    content:"";
    display:block;
    width:36px;
    height:2px;
    margin-top:0px;
    background:var(--aw-red);
}

/* Make both paragraphs white and aligned with the logo */
.aw-footer .aw-footer-tagline,
.aw-footer .aw-footer-copy{
    margin-left:0 !important;
    padding-left:0 !important;
    color:#fff !important;
    text-align:left;
}

.aw-footer .aw-footer-tagline{
    max-width:290px;
    margin-top:0;
    margin-bottom:12px;
    font-size:11px;
    font-weight:700;
    line-height:1.55;
}

.aw-footer .aw-footer-copy{
    max-width:285px;
    margin-top:0;
    margin-bottom:0;
    font-size:11px;
    font-weight:400;
    line-height:1.6;
}

/* Bring column headings down to align with the visible logo */
.aw-footer-column{
    position:relative;
    padding:34px 0 0 34px;
    border-left:none;
}

.aw-footer-column{
    position:relative;
}

.aw-footer-column::before{
    content:"";
    position:absolute;
    left:0;
    top:36px;          /* <-- Adjust this value */
    width:1px;
    height:150px;      /* <-- Adjust this if needed */
    background:rgba(255,255,255,.18);
}

/* Keep first divider between brand and Framework */
.aw-footer-grid{
    align-items:start;
}

/* Column heading placement */
.aw-footer-column h4{
    margin-top:0;
    margin-bottom:18px;
}

/* Keep red line under each column heading */
.aw-footer-column h4::after{
    content:"";
    display:block;
    width:34px;
    height:2px;
    margin-top:12px;
    background:var(--aw-red);
}

/* Smaller links so each stays on one line */
.aw-footer-column > a{
    margin-bottom:10px;
    color:#fff;
    font-size:11px;
    line-height:1.35;
    white-space:nowrap;
    transition:color .2s ease;
}

.aw-footer-column > a:hover{
    color:#e2282a;
}

/* Coming Soon remains red */
.aw-footer-column small{
    color:#e2282a; !important;
    font-size:7px;
    font-weight:800;
    letter-spacing:.08em;
    text-transform:uppercase;
}

/* =========================================================
   HEADER NAVIGATION + DROPDOWNS
========================================================= */

.aw-nav{
    position:relative;
}

.aw-menu{
    display:flex;
    align-items:center;
    gap:36px;
    margin:0;
    padding:0;
    list-style:none;
}

.aw-menu-item{
    position:relative;
    margin:0;
    padding:0;
}

.aw-menu-item > a{
    display:flex;
    align-items:center;
    gap:6px;
    padding:28px 0;
    color:#fff;
    font-size:11px;
    font-weight:800;
    letter-spacing:.12em;
    line-height:1;
    text-decoration:none;
    text-transform:uppercase;
    transition:color .2s ease;
}

/* Main-menu rollover to red */

.aw-menu-item:hover > a,
.aw-menu-item > a:hover,
.aw-menu-item > a:focus{
    color:#e2282a;
}

.aw-menu-arrow{
    position:relative;
    top:-1px;
    color:inherit;
    font-size:6px;
    transition:transform .2s ease;
}

.aw-has-submenu:hover .aw-menu-arrow{
    transform:rotate(180deg);
}


/* Dropdown menu */

.aw-submenu{
    position:absolute;
    z-index:999;
    top:calc(100% - 8px);
    left:-22px;
    width:max-content;
    min-width:255px;
    margin:0;
    padding:14px 0;
    list-style:none;
    background:#070707;
    border:1px solid rgba(255,255,255,.13);
    box-shadow:0 16px 35px rgba(0,0,0,.45);

    opacity:0;
    visibility:hidden;
    pointer-events:none;
    transform:translateY(10px);

    transition:
        opacity .2s ease,
        visibility .2s ease,
        transform .2s ease;
}

/* Keeps submenu open while moving the cursor downward */

.aw-submenu::before{
    content:"";
    position:absolute;
    top:-12px;
    right:0;
    left:0;
    height:12px;
}

.aw-has-submenu:hover > .aw-submenu,
.aw-has-submenu:focus-within > .aw-submenu{
    opacity:1;
    visibility:visible;
    pointer-events:auto;
    transform:translateY(0);
}

.aw-submenu li{
    display:block;
    margin:0;
    padding:0;
}

.aw-submenu a{
    display:block;
    padding:12px 22px;
    color:#fff;
    font-size:10px;
    font-weight:700;
    letter-spacing:.09em;
    line-height:1.35;
    text-decoration:none;
    text-transform:uppercase;
    white-space:nowrap;
    transition:
        color .2s ease,
        background .2s ease,
        padding-left .2s ease;
}

.aw-submenu a:hover,
.aw-submenu a:focus{
    padding-left:27px;
    color:#e2282a;
    background:rgba(226,40,42,.08);
}

/* SECOND LEVEL */

.aw-submenu li{
    position:relative;
}

.aw-submenu-right{

    position:absolute;

    top:-14px;

    left:100%;

    margin-left:-1px;

    min-width:290px;

    opacity:0;

    visibility:hidden;

    pointer-events:none;

    transform:translateX(10px);

    transition:.2s ease;
}

.aw-submenu li:hover > .aw-submenu-right{

    opacity:1;

    visibility:visible;

    pointer-events:auto;

    transform:translateX(0);
}

/* =========================================================
   CONTACT PAGE
========================================================= */

.aw-contact-page{
    background:#fff;
    color:#111;
}


/* HERO */

.aw-contact-hero{
    position:relative;
    overflow:hidden;
    min-height:520px;
    background:#030303;
    color:#fff;
}

.aw-contact-hero-grid{
    display:grid;
    grid-template-columns:.9fr 1.1fr;;
    min-height:520px;
    align-items:stretch;
}

.aw-contact-hero-copy{
    position:relative;
    z-index:2;
    align-self:center;
    padding:100px 0;
    margin-top:100px;
    margin-left:-125px;
}

.aw-contact-hero-copy h1{
    margin:16px 0 24px;
    font-family:var(--aw-head);
    font-size:clamp(58px, 6.5vw, 105px);
    font-weight:700;
    line-height:.93;
    letter-spacing:.015em;
    text-transform:uppercase;
}

.aw-contact-hero-copy > p:not(.aw-eyebrow){
    max-width:560px;
    margin:0 0 34px;
    color:#e2e2e2;
    font-size:18px;
    line-height:1.65;
}

.aw-contact-red-line{
    width:52px;
    height:3px;
    margin-bottom:28px;aw-about-principle
    background:var(--aw-red);
}

.aw-contact-hero-btn{
    min-width:270px;
}

.aw-contact-hero-visual{
    position:relative;
    min-height:520px;
    background:
        linear-gradient(
            90deg,
            #030303 0%,
            rgba(3,3,3,.25) 28%,
            rgba(3,3,3,.1) 100%
        ),
        url("../images/contact-hero.jpg");
        
        background-repeat:no-repeat;
        background-position: 75% center;
        background-size:125% 85%;
}

.aw-contact-network{
    position:absolute;
    inset:0;
    background:
        radial-gradient(
            circle at 26% 30%,
            rgba(226,40,42,.85) 0 2px,
            transparent 3px
        ),
        radial-gradient(
            circle at 45% 55%,
            rgba(226,40,42,.85) 0 2px,
            transparent 3px
        ),
        radial-gradient(
            circle at 18% 75%,
            rgba(226,40,42,.85) 0 2px,
            transparent 3px
        );
    opacity:.9;
}


/* MAIN FORM / PROCESS */

.aw-contact-main{
    padding:78px 0;
    background:#fff;
}

.aw-contact-main-grid{
    display:grid;
    grid-template-columns:1fr 1fr;
    gap:72px;
    align-items:start;
}

.aw-contact-form-column{
    padding-right:54px;
    border-right:1px solid #ddd;
}

.aw-contact-main h2,
.aw-contact-faq h2{
    margin:10px 0 24px;
    font-family:var(--aw-head);
    font-size:clamp(42px, 4vw, 64px);
    line-height:1;
    letter-spacing:.02em;
    text-transform:uppercase;
}

.aw-contact-intro{
    max-width:540px;
    margin:0 0 30px;
    color:#333;
    font-size:16px;
    line-height:1.65;
}


/* FORM */

.aw-contact-form{
    display:grid;
    grid-template-columns:1fr 1fr;
    gap:20px 18px;
}

.aw-form-field{
    display:flex;
    flex-direction:column;
    gap:8px;
}

.aw-form-full{
    grid-column:1 / -1;
}

.aw-form-field label{
    color:#111;
    font-size:10px;
    font-weight:800;
    letter-spacing:.08em;
    text-transform:uppercase;
}

.aw-form-field label span{
    color:var(--aw-red);
}

.aw-form-field input,
.aw-form-field select,
.aw-form-field textarea{
    width:100%;
    padding:14px 16px;
    border:1px solid #d5d5d5;
    border-radius:0;
    background:#fff;
    color:#111;
    font:inherit;
    outline:none;
}

.aw-form-field input,
.aw-form-field select{
    min-height:52px;
}

.aw-form-field textarea{
    resize:vertical;
}

.aw-form-field input:focus,
.aw-form-field select:focus,
.aw-form-field textarea:focus{
    border-color:var(--aw-red);
}

.aw-contact-consent{
    display:flex;
    align-items:flex-start;
    gap:10px;
}

.aw-contact-consent input{
    margin-top:4px;
}

.aw-contact-consent label{
    color:#333;
    font-size:11px;
    line-height:1.5;
}

.aw-contact-consent a{
    color:#111;
}

.aw-contact-submit{
    width:100%;
    min-height:58px;
    border:1px solid var(--aw-red);
    background:var(--aw-red);
    color:#fff;
    font:inherit;
    font-size:12px;
    font-weight:800;
    letter-spacing:.1em;
    text-transform:uppercase;
    cursor:pointer;
}

.aw-contact-submit span{
    margin-left:14px;
}


/* PROCESS */

.aw-contact-process-column{
    padding-left:6px;
}

.aw-contact-process-list{
    margin-top:34px;
}

.aw-contact-process-item{
    display:grid;
    grid-template-columns:68px 38px 1fr;
    gap:18px;
    align-items:start;
    margin-bottom:26px;
}

.aw-process-icon{
    display:flex;
    align-items:center;
    justify-content:center;
    width:58px;
    height:58px;
    border-radius:50%;
    background:#050505;
    color:#fff;
    font-size:22px;
}

.aw-process-number{
    padding-top:15px;
    color:#e2282a;
    font-family:var(--aw-head);
    font-size:24px;
}

.aw-process-copy{
    padding-top:10px;
}

.aw-process-copy h3{
    margin:0 0 8px;
    font-size:14px;
    font-weight:800;
    letter-spacing:.04em;
    text-transform:uppercase;
}

.aw-process-copy p{
    margin:0;
    color:#333;
    font-size:14px;
    line-height:1.6;
}


/* FAQ */

.aw-contact-faq{
    padding:72px 0 60px;
    background:#f7f7f7;
}

.aw-faq-grid{
    display:grid;
    grid-template-columns:1fr 1fr;
    gap:70px;
    margin-top:28px;
}

.aw-faq-column + .aw-faq-column{
    padding-left:32px;
    border-left:1px solid #ddd;
}

.aw-faq-item{
    border-bottom:1px solid #d5d5d5;
}

.aw-faq-question{
    display:flex;
    align-items:center;
    justify-content:space-between;
    gap:20px;
    width:100%;
    padding:20px 0;
    border:0;
    background:transparent;
    color:#111;
    text-align:left;
    font:inherit;
    font-size:14px;
    font-weight:800;
    cursor:pointer;
}

.aw-faq-symbol{
    color:#e2282a;
    font-size:22px;
    font-weight:400;
}

.aw-faq-answer{
    display:none;
    padding:0 28px 20px 0;
}

.aw-faq-item.is-open .aw-faq-answer{
    display:block;
}

.aw-faq-answer p{
    margin:0;
    color:#333;
    font-size:13px;
    line-height:1.65;
}

.aw-faq-contact{
    display:flex;
    align-items:center;
    justify-content:center;
    gap:18px;
    margin-top:40px;
}

.aw-faq-contact p{
    margin:0;
    color:#333;
    font-size:13px;
}

.aw-faq-contact a{
    color:var(--aw-red);
    font-size:12px;
    font-weight:800;
    letter-spacing:.06em;
    text-decoration:none;
    text-transform:uppercase;
}


/* CTA */

.aw-contact-cta{
    position:relative;
    overflow:hidden;
    padding:42px 0;
    background:#050505;
    color:#fff;
}

.aw-contact-cta-grid{
    display:grid;
    grid-template-columns:1fr .85fr auto;
    gap:52px;
    align-items:center;
}

.aw-contact-cta h2{
    margin:6px 0 0;
    font-family:var(--aw-head);
    font-size:52px;
    line-height:1;
    text-transform:uppercase;
}

.aw-contact-cta p:not(.aw-eyebrow){
    margin:0;
    color:#e3e3e3;
    font-size:17px;
    line-height:1.55;
}


/* RESPONSIVE */

@media (max-width:1000px){

    .aw-contact-hero-grid,
    .aw-contact-main-grid{
        grid-template-columns:1fr;
    }

    .aw-contact-hero-copy{
        padding-bottom:30px;
    }

    .aw-contact-hero-visual{
        min-height:430px;
    }

    .aw-contact-form-column{
        padding-right:0;
        padding-bottom:54px;
        border-right:0;
        border-bottom:1px solid #ddd;
    }

    .aw-faq-grid{
        grid-template-columns:1fr;
        gap:0;
    }

    .aw-faq-column + .aw-faq-column{
        padding-left:0;
        border-left:0;
    }

    .aw-contact-cta-grid{
        grid-template-columns:1fr;
        gap:26px;
    }
}

@media (max-width:650px){

    .aw-contact-form{
        grid-template-columns:1fr;
    }

    .aw-form-full{
        grid-column:auto;
    }

    .aw-contact-process-item{
        grid-template-columns:58px 30px 1fr;
        gap:12px;
    }

    .aw-faq-contact{
        align-items:flex-start;
        flex-direction:column;
    }
}

.aw-contact-page{
	background:#000000; !important;
}

.contact-title-image{   
        display:block;
        width:100%;
        max-width:600px;
        height:auto;
}

.aw-page-title {
       display:block;
       max-width:100%;
       height:auto;
}

.aw-title-schedule {
      width:525px;
      margin:0px 0 26px;
}

.aw-title-process {
      width:635px;
      margin:0px 0 32px;
}

.aw-title-faqs {
      width:635px;
      margin:0px 0 32px;
}

.aw-title-footer-cta {
      width:350px;
      margin:0px 0 32px;
}

/* =========================================================
   COMPOUND INTELLIGENCE PAGE
========================================================= */

.aw-ci-page{
    background:#fff;
    color:#111;
}

.aw-ci-page *,
.aw-ci-page *::before,
.aw-ci-page *::after{
    box-sizing:border-box;
}


/* ---------------------------------------------------------
   SHARED
--------------------------------------------------------- */

.aw-ci-red-line{
    width:44px;
    height:2px;
    margin:22px 0;
    background:var(--aw-red);
}

.aw-ci-btn{
    display:inline-flex;
    align-items:center;
    justify-content:center;
    gap:16px;
    min-height:52px;
    padding:0 25px;
    font-size:10px;
    font-weight:800;
    letter-spacing:.08em;
    text-decoration:none;
    text-transform:uppercase;
    transition:.2s ease;
}

.aw-ci-btn-red{
    border:1px solid var(--aw-red);
    background:var(--aw-red);
    color:#fff;
}

.aw-ci-btn-red:hover{
    background:#fff;
    color:var(--aw-red);
}

.aw-ci-btn-outline{
    border:1px solid rgba(255,255,255,.5);
    background:transparent;
    color:#fff;
}

.aw-ci-btn-outline:hover{
    border-color:var(--aw-red);
    color:var(--aw-red);
}

.aw-ci-section-heading{
    margin-bottom:38px;
    text-align:center;
}

.aw-ci-section-heading h2{
    margin:0;
    font-family:var(--aw-head);
    font-size:38px;
    font-weight:500;
    letter-spacing:.04em;
    line-height:1;
    text-transform:uppercase;
}

.aw-ci-section-heading h2 span{
    color:var(--aw-red);
}

.aw-ci-section-heading-left{
    max-width:760px;
    margin-left:0;
    text-align:left;
}

.aw-ci-section-heading-left p{
    margin:20px 0 0;
    color:#444;
    font-size:15px;
    line-height:1.7;
}


/* ---------------------------------------------------------
   HERO
--------------------------------------------------------- */

.aw-ci-hero{
    position:relative;
    overflow:hidden;
    background:#030303;
    color:#fff;
    border-bottom:1px solid rgba(255,255,255,.08);
    margin-top:50px;
    margin-left:-285px;
}

.aw-ci-hero::after{
    content:"";
    position:absolute;
    inset:0;
    pointer-events:none;
    background:
        radial-gradient(
            circle at 74% 40%,
            rgba(215,0,20,.12),
            transparent 34%
        );
}

.aw-ci-hero-grid{
    position:relative;
    z-index:1;
    display:grid;
    grid-template-columns:.7fr .65fr;
    gap:30px;
    min-height:660px;
    align-items:center;
}

.aw-ci-hero-copy{
    padding:90px 0;
 
}

.aw-ci-hero-title{
    display:block;
    width:500px;
    max-width:100%;
    height:auto;
    margin:12px 0 0;
}

.aw-ci-hero-lead{
    margin-bottom:12px !important;
    color:#fff !important;
    font-size:17px !important;
}

.aw-ci-hero-copy > p:not(.aw-eyebrow){
    max-width:none;
    width:100%;
    margin:0 0 14px;
    color:#c9c9c9;
    font-size:18px;
    line-height:1.65;
}

.aw-ci-hero-actions{
    display:flex;
    flex-wrap:wrap;
    gap:14px;
    margin-top:30px;
}

.aw-ci-hero-visual{
    display:flex;
    align-items:center;
    justify-content:flex-end;
    min-width:0;
    overflow:visible;
}

.aw-ci-wheel{
    display:block;
    width:875px;
    max-width:none;
    height:auto;
    flex-shrink:0;
    transform: translateX(325px);
}


/* ---------------------------------------------------------
   PURPOSE / OPERATING SYSTEM
--------------------------------------------------------- */

.aw-ci-purpose{
    padding:70px 0;
    background:#f8f8f8;
}

.aw-ci-purpose-grid{
    display:grid;
    grid-template-columns:.9fr 1.1fr;
    gap:90px;
    align-items:center;
}

.aw-ci-purpose-heading{
    display:flex;
    justify-content:center;
    margin-top:-25px;
    margin-bottom:-25px;
}

.aw-ci-purpose-title{
    display:block;
    width:450px;
    max-width:100%;
    height:auto;
}

.aw-ci-purpose-copy{
    position:relative;
    padding-left:55px;
}

.aw-ci-purpose-rule{
    position:absolute;
    top:0;
    bottom:0;
    left:0;
    width:1px;
    background:rgba(215,0,20,.6);
}

.aw-ci-purpose-copy::before{
    content:"";
    display:block;
    width:35px;
    height:2px;
    margin-bottom:25px;
    background:#e2282a;
}

.aw-ci-purpose-copy p{
    max-width:600px;
    margin:0 0 15px;
    color:#333;
    font-size:17px;
    line-height:1.65;
}


/* ---------------------------------------------------------
   EIGHT INTELLIGENCES
--------------------------------------------------------- */

.aw-ci-intelligences{
    padding:60px 0 70px;
    background:#050505;
    color:#fff;
}

.aw-ci-section-heading-dark h2{
    color:#fff;
}

.aw-ci-intelligence-grid{
    display:grid;
    grid-template-columns:repeat(8,1fr);
    gap:10px;
}

.aw-ci-intelligence-card{
    position:relative;
    min-height:315px;
    padding:18px 15px 17px;
    border:1px solid rgba(215,0,20,.45);
    background:linear-gradient(180deg,#0b0b0b,#060606);
}

.aw-ci-card-number{
    position:absolute;
    top:13px;
    left:12px;
    color:#e2282a;
    font-family:var(--aw-head);
    font-size:14px;
}

.aw-ci-intelligence-icon{
    display:block;
    width:47px;
    height:47px;
    object-fit:contain;
    margin:12px auto 24px;
}

.aw-ci-intelligence-card h3{
    margin:0 0 15px;
    color:#fff;
    font-family:var(--aw-head);
    font-size:18px;
    font-weight:100;
    line-height:1.05;
    text-align:center;
    text-transform:uppercase;
}

.aw-ci-intelligence-card p{
    margin:0;
    color:#aaa;
    font-size:10px;
    line-height:1.55;
}

.aw-ci-intelligence-card a{
    position:absolute;
    right:15px;
    bottom:16px;
    left:15px;
    color:#e2282a;
    font-size:9px;
    font-weight:800;
    letter-spacing:.09em;
    text-decoration:none;
    text-transform:uppercase;
}

.aw-ci-intelligence-card a:hover{
    color:#fff;
}


/* ---------------------------------------------------------
   TRADITIONAL MODELS
--------------------------------------------------------- */

.aw-ci-models{
    padding:35px 0;
    background:#fff;
}

.aw-ci-model-grid{
    display:grid;
    grid-template-columns:repeat(3,1fr);
    gap:0;
    margin-bottom:42px;
}

.aw-ci-model{
    display:grid;
    grid-template-columns:55px 1fr;
    gap:20px;
    min-height:140px;
    padding:10px 42px;
    border-right:1px solid #ddd;
}

.aw-ci-model:last-child{
    border-right:0;
}

.aw-ci-model img{
    width:45px;
    height:45px;
    object-fit:contain;
}

.aw-ci-model h3{
    margin:0 0 4px;
    font-size:22px;
    font-family: Bebas Neue;
    font-weight:800;
    letter-spacing:.05em;
    text-transform:uppercase;
}

.aw-ci-model strong{
    display:block;
    margin-bottom:5px;
    font-size:13px;
}

.aw-ci-model p{
    margin:0;
    color:#444;
    font-size:14px;
    line-height:1.55;
}

.aw-ci-applewhite-connect{
    display:grid;
    grid-template-columns:1fr 1.2fr;
    width:min(820px,100%);
    margin:0 auto;
    border:1px solid rgba(215,0,20,.6);
}

.aw-ci-connect-brand{
    display:flex;
    align-items:center;
    justify-content:center;
    padding:24px 30px;
    border-right:1px solid #ddd;
}

aw-ci-connect-header{
    display:block;
    width:400px;
    max-width:100%;
    height:auto;
}

.aw-ci-connect-brand img{
    width:240px;
    height:auto;
}

.aw-ci-connect-brand strong{
    color:#e2282a;
    font-family:var(--aw-head);
    font-size:20px;
    font-weight:500;
    line-height:1.1;
    text-transform:uppercase;
}

.aw-ci-connect-copy{
    display:flex;
    align-items:center;
    padding:24px 30px;
}

.aw-ci-connect-copy p{
    margin:0;
    font-size:13px;
    line-height:1.6;
}


/* ---------------------------------------------------------
   COMPOUND EFFECT
--------------------------------------------------------- */

.aw-ci-effect{
    padding:40px 0 44px;
    background:#050505;
    color:#fff;
}

.aw-ci-effect-header{
    margin-bottom:30px;
}

.aw-ci-effect-header h2{
    margin:0 0 6px;
    font-family:var(--aw-head);
    font-size:28px;
    font-weight:500;
    text-transform:uppercase;
}

.aw-ci-effect-header p{
    margin:0;
    color:#aaa;
    font-size:11px;
}

.aw-ci-effect-flow{
    display:flex;
    align-items:center;
    justify-content:center;
    gap:25px;
}

.aw-ci-effect-item{
    flex:0 0 auto;
    text-align:center;
}

.aw-ci-effect-item span{
    display:flex;
    align-items:center;
    justify-content:center;
    width:56px;
    height:56px;
    margin:0 auto 9px;
    border:1px solid #e2282a;
    border-radius:50%;
    color:#e2282a;
    font-family:var(--aw-head);
    font-size:15px;
}

.aw-ci-effect-icon{
    display:block !important;
    width:60px !important;
    height:60px !important;
    padding:10px !important;
    border:1px solid #e2282a !important;
    border-radius:50% !important;
    object-fit:contain !important;
    margin:0 auto 10px !important;
   
}



.aw-ci-effect-item strong{
    display:block;
    color:#fff;
    font-size:10px;
    font-weight:800;
    text-transform:uppercase;
}

.aw-ci-effect-item small{
    display:block;
    margin-top:4px;
    color:#777;
    font-size:10px;
}

.aw-ci-effect-arrow{
    color:#e2282a;
    font-size:15px;
    margin-left:-10px !important;
    margin-right:-10px !important;
    transform: translateY(-18px) !important;
}


/* ---------------------------------------------------------
   FRAMEWORK IN PRACTICE
--------------------------------------------------------- */

.aw-ci-practice{
    padding:35px 0 40px;
    background:#fff;
}

.aw-ci-practice .aw-container{
    width:85%;
    max-width:none;
    margin-left:auto;
    margin-right:auto;
}

.aw-ci-case-grid{
    display:grid;
    grid-template-columns:repeat(3,1fr);
    gap:20px;
}

.aw-ci-case{
    position:relative;
    display:flex;
    align-items:flex-end;
    min-height:330px;
    overflow:hidden;
    background-position:center;
    background-size:cover;
}

.aw-ci-case-content{
    position:relative;
    z-index:1;
    width:100%;
    padding:28px;
}

.aw-ci-case h3{
    margin:0 0 10px;
    color:#fff;
    font-family:var(--aw-head);
    font-size:30px;
    font-weight:500;
    line-height:1;
    text-transform:uppercase;
}

.aw-ci-case-intel{
    margin-bottom:15px;
    color:#ddd;
    font-size:9px;
    font-weight:800;
    letter-spacing:.06em;
    text-transform:uppercase;
}

.aw-ci-case p{
    margin:0 0 18px;
    color:#ddd;
    font-size:11px;
    line-height:1.6;
}

.aw-ci-case a{
    color:#e2282a;
    font-size:9px;
    font-weight:800;
    letter-spacing:.07em;
    text-decoration:none;
    text-transform:uppercase;
}


/* ---------------------------------------------------------
   ECOSYSTEM
--------------------------------------------------------- */

.aw-ci-ecosystem{
    padding:62px 0 65px;
    background:#f6f6f6;
}

.aw-ci-ecosystem-grid{
    display:grid;
    grid-template-columns:repeat(6,1fr);
    border-top:1px solid #d8d8d8;
    border-bottom:1px solid #d8d8d8;
}

.aw-ci-ecosystem-item{
    min-height:190px;
    padding:25px 18px;
    border-right:1px solid #ddd;
    color:#111;
    text-align:center;
    text-decoration:none;
    transition:.2s ease;
}

.aw-ci-ecosystem-item:last-child{
    border-right:0;
}

.aw-ci-ecosystem-item:hover{
    background:#fff;
}

.aw-ci-eco-icon{
    display:flex;
    align-items:center;
    justify-content:center;
    width:42px;
    height:42px;
    margin:0 auto 15px;
    color:#111;
    font-size:24px;
}

.aw-ci-ecosystem-item h3{
    margin:0 0 8px;
    font-size:11px;
    line-height:1.3;
}

.aw-ci-ecosystem-item p{
    margin:0;
    color:#555;
    font-size:10px;
    line-height:1.5;
}


/* ---------------------------------------------------------
   FAQ
--------------------------------------------------------- */

.aw-ci-faq{
    padding:72px 0;
    background:#fff;
}

.aw-ci-faq-heading{
    display:grid;
    grid-template-columns:1fr 1fr;
    gap:80px;
    margin:12px 0 42px;
    align-items:end;
}

.aw-ci-faq-heading h2{
    margin:0;
    font-family:var(--aw-head);
    font-size:42px;
    font-weight:500;
    line-height:1;
    text-transform:uppercase;
}

.aw-ci-faq-heading p{
    margin:0;
    color:#555;
    font-size:14px;
    line-height:1.65;
}

.aw-ci-faq-list{
    border-top:1px solid #ddd;
}

.aw-ci-faq-item{
    border-bottom:1px solid #ddd;
}

.aw-ci-faq-question{
    display:flex;
    align-items:center;
    justify-content:space-between;
    gap:30px;
    width:100%;
    padding:22px 0;
    border:0;
    background:transparent;
    color:#111;
    font:inherit;
    font-size:14px;
    font-weight:800;
    text-align:left;
    cursor:pointer;
}

.aw-ci-faq-symbol{
    flex:0 0 auto;
    color:#e2282a;
    font-size:24px;
    font-weight:400;
}

.aw-ci-faq-answer{
    display:none;
    max-width:930px;
    padding:0 60px 26px 0;
}

.aw-ci-faq-item.is-open .aw-ci-faq-answer{
    display:block;
}

.aw-ci-faq-answer p,
.aw-ci-faq-answer li{
    color:#444;
    font-size:13px;
    line-height:1.7;
}

.aw-ci-faq-answer p{
    margin:0 0 12px;
}

.aw-ci-faq-answer ul{
    margin:10px 0 16px 20px;
}


/* ---------------------------------------------------------
   FINAL CTA
--------------------------------------------------------- */

.aw-ci-final{
    position:relative;
    overflow:hidden;
    padding:55px 0;
    background:#030303;
    color:#fff;
}

.aw-ci-final::after{
    content:"";
    position:absolute;
    right:-40px;
    bottom:-80px;
    width:500px;
    height:300px;
    background:
        radial-gradient(
            circle at 50% 50%,
            rgba(215,0,20,.15),
            transparent 62%
        );
}

.aw-ci-final-grid{
    position:relative;
    z-index:1;
    display:grid;
    grid-template-columns:.9fr 1.1fr;
    gap:90px;
    align-items:center;
}

.aw-ci-final-title span,
.aw-ci-final-title strong{
    display:block;
    font-family:var(--aw-head);
    font-size:48px;
    font-weight:500;
    line-height:.93;
    text-transform:uppercase;
}

.aw-ci-final-title strong{
    color:var(--aw-red);
}

.aw-ci-final-copy p{
    margin:0 0 25px;
    color:#ddd;
    font-size:16px;
    line-height:1.55;
}


/* ---------------------------------------------------------
   RESPONSIVE
--------------------------------------------------------- */

@media (max-width:1200px){

    .aw-ci-intelligence-grid{
        grid-template-columns:repeat(4,1fr);
    }

    .aw-ci-ecosystem-grid{
        grid-template-columns:repeat(3,1fr);
    }

    .aw-ci-ecosystem-item:nth-child(3){
        border-right:0;
    }
}


@media (max-width:900px){

    .aw-ci-hero-grid,
    .aw-ci-purpose-grid,
    .aw-ci-final-grid,
    .aw-ci-faq-heading{
        grid-template-columns:1fr;
    }

    .aw-ci-hero-copy{
        padding-bottom:20px;
    }

    .aw-ci-hero-visual{
        padding-bottom:60px;
    }

    .aw-ci-purpose-copy{
        padding-left:0;
    }

    .aw-ci-purpose-rule{
        display:none;
    }

    .aw-ci-model-grid,
    .aw-ci-case-grid{
        grid-template-columns:1fr;
    }

    .aw-ci-model{
        border-right:0;
        border-bottom:1px solid #ddd;
    }

    .aw-ci-applewhite-connect{
        grid-template-columns:1fr;
    }

    .aw-ci-connect-brand{
        border-right:0;
        border-bottom:1px solid #ddd;
    }

    .aw-ci-effect-flow{
        flex-wrap:wrap;
    }

    .aw-ci-effect-item{
        flex:0 0 20%;
        margin-bottom:22px;
    }

    .aw-ci-effect-arrow{
        display:none;
    }
}


@media (max-width:650px){

    .aw-ci-intelligence-grid{
        grid-template-columns:repeat(2,1fr);
    }

    .aw-ci-ecosystem-grid{
        grid-template-columns:1fr;
    }

    .aw-ci-ecosystem-item,
    .aw-ci-ecosystem-item:nth-child(3){
        border-right:0;
        border-bottom:1px solid #ddd;
    }

    .aw-ci-effect-item{
        flex:0 0 45%;
    }

    .aw-ci-final-title span,
    .aw-ci-final-title strong{
        font-size:38px;
    }
}

.aw-ci-header-img{
    display:block;
    height:auto;
    max-width:100%;
}

.aw-ci-header-intelligences{
    width:420px;
    margin:0 auto;
}

.aw-ci-header-traditional{
    width: 520px;
    max-width: 100%;
    height: auto;
    margin-left:auto;
    margin-right:auto;
}

.aw-ci-header-effect{
    width: 325px;
    max-width: 100%;
    height: auto;
    margin-bottom:10px;

}

.aw-ci-header-practice{
    width: 520px;
    max-width: 100%;
    height: auto;
    margin-left: auto;
    margin-right: auto;
}

.aw-ci-case-logo{
    display:block;
    height:auto;
    max-width:100%;
    margin:0 0 14px;
}

.aw-ci-case-logo-tedx{
    width:170px;
}

.aw-ci-case-logo-mcr{
    width:230px;
}

.aw-ci-case-logo-applewhite{
    width:180px;
}

.aw-ci-case-logo{
    display:block;
    height:auto;
    max-width:100%;
    margin:0 0 16px;
}

.aw-ci-case-logo-tedx{
    width:170px;
}

.aw-ci-case-logo-mcr{
    width:125px;
}

.aw-ci-case-logo-applewhite{
    width:180px;
}

.aw-ci-impact-header{
    display:block;
    width:430px;
    max-width:100%;
    height:auto;
}

.aw-ci-ecosystem-icon{
    display:block;
    width:38px;
    height:38px;
    object-fit:contain;
    margin:0 auto 14px;
}

/* Individual controls */
.aw-ci-icon-podcast{
    width:42px;
    height:42px;
}

.aw-ci-icon-academy{
    width:42px;
    height:42px;
}

.aw-ci-icon-applewhite{
    width:47px;
    height:47px;
    margin-bottom:8px;
}

.aw-ci-icon-ai{
    width:38px;
    height:38px;
}

.aw-ci-icon-position{
    width:40px;
    height:40px;
}

.aw-ci-icon-purpose{
    width:35px;
    height:35px;
}

/* =========================================================
   COMPOUND INTELLIGENCE CARDS — MATCH MOCK
========================================================= */

.aw-ci-intelligences .aw-container{
    width:96%;
    max-width:none;
    margin:0 auto;
}

.aw-ci-intelligence-grid{
    grid-template-columns:repeat(8, 1fr);
    gap:25px;
    width:100%;
}

.aw-ci-intelligence-card{
    min-height:360px;
    padding:22px 16px 20px;
}

.aw-ci-intelligence-card h3{
    font-size:20px;
    line-height:1.05;
}

.aw-ci-intelligence-card p{
    font-size:11.5px;
    line-height:1.55;
}

.aw-ci-intelligence-card a{
    font-size:10px;
    bottom:18px;
}

.aw-ci-intelligence-icon{
    width:64px;
    height:64px;
    margin:14px auto 24px;
}

.aw-ci-card-number{
    font-size:15px;
    top:14px;
    left:14px;
}

/* FINAL PERFORMANCE TARGET */

.aw-ci-performance-target{
    width:72px;
    height:72px;
    border-radius:50%;
    display:flex;
    align-items:center;
    justify-content:center;
    margin:0 auto 10px;

    background:radial-gradient(
        circle,
        rgba(255,255,255,.95) 0%,
        rgba(230,25,40,.9) 18%,
        rgba(210,20,35,.55) 38%,
        rgba(210,20,35,.18) 58%,
        transparent 72%
    );

    box-shadow:
        0 0 8px rgba(255,255,255,.8),
        0 0 16px rgba(225,25,40,.9),
        0 0 30px rgba(225,25,40,.7),
        0 0 48px rgba(225,25,40,.4);
}

.aw-ci-performance-target img{
    width:52px !important;
    height:52px !important;
    object-fit:contain;
    display:block;
}

/* =========================================================
   COMPOUND EFFECT — MOCK LAYOUT
========================================================= */

.aw-ci-effect > .aw-container{
    display:grid;
    grid-template-columns:275px 1fr;
    column-gap:65px;
    align-items:center;

    width:96%;
    max-width:none;
    margin:0 auto;
    
    transform:translateX(20px);
}


/* LEFT SIDE — TITLE + CAPTION */

.aw-ci-effect-header{
    margin:0;
    align-self:center;
}

.aw-ci-effect-header .aw-ci-header-effect{
    width:275px;
    max-width:100%;
    margin:0 0 14px 0;
}

.aw-ci-effect-header p{
    margin:0;
    max-width:275px;
    font-size:11px;
    line-height:1.5;
}


/* RIGHT SIDE — ICON SEQUENCE */

.aw-ci-effect-flow{
    display:flex;
    align-items:center;
    justify-content:flex-start;
    gap:20px;
    width:100%;
    margin:0;
}

.aw-ci-effect-item{
    flex:0 0 auto;
    text-align:center;
    max-width:110px;
}

.aw-ci-effect-arrow{
    flex:0 0 auto;
    margin:0 !important;
    transform:translateY(-25px) !important;
}

/* =========================================================
   PURPOSE INTELLIGENCE
========================================================= */

.aw-pi-page{
    background:#050505;
    color:#fff;
}

.aw-pi-page .aw-container{
    width:min(92%,1500px);
    margin:0 auto;
}

.aw-pi-eyebrow{
    margin:0 0 18px;
    color:#e2282a;
    font-family: Bebas Neue;
    font-size:14px;
    line-height:1;
    font-weight:600;
    letter-spacing:.16em;
    text-transform:uppercase;
}


/* =========================================================
   HERO
========================================================= */

.aw-pi-hero{
    position:relative;
    overflow:hidden;
    background:
        radial-gradient(
            circle at 72% 48%,
            rgba(155,0,0,.08),
            transparent 34%
        ),
        #050505;
    border-bottom:1px solid rgba(255,255,255,.12);
    margin-top:50px;
    margin-left:-150px;
}

.aw-pi-hero-grid{
    display:grid;
    grid-template-columns:.92fr 1.08fr;
    gap:70px;
    align-items:center;
    min-height:720px;
}

.aw-pi-hero-copy{
    padding:100px 0 80px;
}

.aw-pi-hero-copy h1{
    margin:0;
    font-family:var(--aw-head);
    font-size:clamp(70px,7vw,118px);
    line-height:.86;
    font-weight:500;
    letter-spacing:.02em;
    text-transform:uppercase;
}

.aw-pi-hero-copy h1 span{
    position:relative;
    top:-32px;
    margin-left:6px;
    font-family:Arial,sans-serif;
    font-size:18px;
}

.aw-pi-red-line{
    width:48px;
    height:3px;
    margin:28px 0 24px;
    background:#e2282a;
}

.aw-pi-hero-copy h2{
    margin:0 0 24px;
    font-size:20px;
    line-height:1.45;
    font-weight:700;
}

.aw-pi-hero-copy > p:not(.aw-pi-eyebrow){
    max-width:590px;
    margin:0 0 34px;
    color:#bdbdbd;
    font-size:16px;
    line-height:1.75;
}

.aw-pi-btn{
    display:inline-flex;
    align-items:center;
    gap:18px;
}


/* HERO VISUAL */

.aw-pi-hero-visual{
    display:flex;
    align-items:center;
    justify-content:center;
    min-height:620px;
}

.aw-pi-purpose-orbit{
    position:relative;
    width:560px;
    height:560px;
    max-width:100%;
}

.aw-pi-orbit{
    position:absolute;
    left:50%;
    top:50%;
    border:1px solid rgba(226,40,42,.28);
    border-radius:50%;
    transform:translate(-50%,-50%);
}

.aw-pi-orbit-1{
    width:230px;
    height:230px;
}

.aw-pi-orbit-2{
    width:370px;
    height:370px;
}

.aw-pi-orbit-3{
    width:520px;
    height:520px;
}

.aw-pi-purpose-core{
    position:absolute;
    left:50%;
    top:50%;
    display:flex;
    flex-direction:column;
    align-items:center;
    justify-content:center;
    width:150px;
    height:150px;
    border:1px solid #e2282a;
    border-radius:50%;
    transform:translate(-50%,-50%);
    background:radial-gradient(
        circle,
        rgba(226,40,42,.18),
        rgba(0,0,0,.95) 68%
    );
    box-shadow:
        0 0 22px rgba(226,40,42,.16),
        0 0 50px rgba(226,40,42,.08);
}

.aw-pi-purpose-core span{
    font-family:var(--aw-head);
    font-size:28px;
    letter-spacing:.08em;
}

.aw-pi-purpose-core small{
    margin-top:6px;
    color:#e2282a;
    font-size:9px;
    font-weight:700;
    letter-spacing:.16em;
}

.aw-pi-dot{
    position:absolute;
    width:8px;
    height:8px;
    border-radius:50%;
    background:#e2282a;
    box-shadow:0 0 14px #e2282a;
}

.aw-pi-dot-1{
    left:50%;
    top:3%;
}

.aw-pi-dot-2{
    right:7%;
    top:55%;
}

.aw-pi-dot-3{
    left:12%;
    bottom:18%;
}


/* =========================================================
   COMPETITIVE ADVANTAGE
========================================================= */

.aw-pi-advantage{
    padding:90px 0;
    background:#080808;
    border-bottom:1px solid rgba(255,255,255,.1);
}

.aw-pi-advantage-grid{
    display:grid;
    grid-template-columns:.9fr 1.1fr;
    gap:90px;
}

.aw-pi-advantage-title{
    padding-right:70px;
    border-right:1px solid rgba(255,255,255,.13);
}

.aw-pi-advantage-title h2{
    margin:0;
    font-family:var(--aw-head);
    font-size:clamp(48px,5vw,78px);
    line-height:.94;
    font-weight:500;
    letter-spacing:.02em;
}

.aw-pi-advantage-copy{
    align-self:center;
    max-width:720px;
}

.aw-pi-advantage-copy p{
    margin:0 0 24px;
    color:#aaa;
    font-size:16px;
    line-height:1.75;
}

.aw-pi-advantage-copy .aw-pi-lead{
    color:#fff;
    font-size:21px;
    line-height:1.55;
    font-weight:700;
}

.aw-pi-advantage-copy .aw-pi-emphasis{
    margin-bottom:0;
    color:#fff;
    font-weight:700;
}


/* ============================================================
   PURPOSE INTELLIGENCE — FOUNDATION SECTION FIX
============================================================ */

.aw-pi-foundation{
    background:#050506 !important;
    color:#fff !important;
    border-bottom:1px solid rgba(255,255,255,.18);
}

.aw-pi-foundation-grid{
    display:grid;
    grid-template-columns:34% 66%;
    min-height:0 !important;

    width:100%;
    max-width:1790px;
    margin:0 auto;

    padding:0 65px;
}


/* LEFT SIDE
============================================================ */

.aw-pi-foundation-intro{
    padding:58px 60px 58px 0;
    border-right:1px solid rgba(255,255,255,.20);
}

.aw-pi-foundation-intro .aw-pi-kicker{
    margin-bottom:26px;
    color:#e2282e !important;
}

.aw-pi-foundation-title{
    margin:0 0 32px;
    color:#fff !important;

    font-family:'Oswald','Arial Narrow',sans-serif;
    font-size:67px;
    line-height:.96;
    font-weight:300;
    letter-spacing:.01em;
    text-transform:uppercase;
}

.aw-pi-foundation-title sup{
    font-family:Arial,sans-serif;
    font-size:16px;
    vertical-align:top;
    margin-left:4px;
}

.aw-pi-foundation-intro p{
    max-width:500px;

    margin:0 0 22px;

    color:#c7c7c7 !important;
    font-size:18px;
    line-height:1.55;
}

.aw-pi-foundation-intro .aw-pi-italic{
    margin-top:27px;
    margin-bottom:0;

    color:#fff !important;
    font-style:italic;
    font-weight:600;
}


/* RIGHT SIDE
============================================================ */

.aw-pi-foundation-system{
    padding:58px 0 48px 74px;
}

.aw-pi-foundation-system .aw-pi-kicker{
    margin-bottom:12px;
    color:#e2282e !important;
}

.aw-pi-foundation-list{
    width:100%;
}


/* EACH ROW
============================================================ */

.aw-pi-foundation-row{
    display:grid;
    grid-template-columns:78px 1fr;
    gap:24px;
    align-items:center;

    min-height:94px;

    padding:12px 0;

    border-bottom:1px solid rgba(255,255,255,.20);
}

.aw-pi-foundation-row:last-child{
    border-bottom:none;
}


/* ICON CIRCLES
============================================================ */

.aw-pi-foundation-row .aw-pi-circle{
    display:flex;
    align-items:center;
    justify-content:center;

    width:66px;
    height:66px;

    border:1px solid rgba(255,255,255,.75);
    border-radius:50%;

    color:#fff !important;
    background:transparent !important;
}

.aw-pi-foundation-row .aw-pi-circle span{
    color:#fff !important;
    font-size:27px;
}


/* TEXT
============================================================ */

.aw-pi-foundation-row h3{
    margin:0 0 6px;

    color:#fff !important;

    font-size:20px;
    line-height:1.1;
    font-weight:700;
    letter-spacing:.07em;
    text-transform:uppercase;
}

.aw-pi-foundation-row p{
    margin:0;

    max-width:760px;

    color:#c7c7c7 !important;

    font-size:17px;
    line-height:1.35;
}


/* =========================================================
   HOW PURPOSE COMPOUNDS
========================================================= */

.aw-pi-compounds{
    padding:100px 0;
    background:#050505;
}

.aw-pi-compounds-intro{
    display:grid;
    grid-template-columns:1.1fr .9fr;
    column-gap:100px;
    margin-bottom:60px;
}

.aw-pi-compounds-intro .aw-pi-eyebrow{
    grid-column:1/-1;
}

.aw-pi-compounds-intro h2{
    margin:0;
    font-family:var(--aw-head);
    font-size:clamp(48px,4.4vw,74px);
    line-height:.95;
    font-weight:500;
}

.aw-pi-compounds-intro h2 span{
    display:block;
    margin-top:12px;
    color:#e2282a;
}

.aw-pi-compounds-copy{
    align-self:end;
}

.aw-pi-compounds-copy p{
    margin:0 0 20px;
    color:#bbb;
    font-size:16px;
    line-height:1.7;
}

.aw-pi-compound-grid{
    display:grid;
    grid-template-columns:repeat(3,1fr);
    gap:16px;
}

.aw-pi-compound-card{
    position:relative;
    min-height:235px;
    padding:34px 30px;
    border:1px solid rgba(226,40,42,.38);
    background:
        linear-gradient(
            145deg,
            rgba(226,40,42,.06),
            rgba(255,255,255,.01)
        );
}

.aw-pi-compound-number{
    display:block;
    margin-bottom:32px;
    color:#e2282a;
    font-family:var(--aw-head);
    font-size:24px;
}

.aw-pi-compound-card h3{
    margin:0 0 16px;
    font-size:15px;
    line-height:1.25;
    letter-spacing:.04em;
}

.aw-pi-compound-card p{
    margin:0;
    color:#aaa;
    font-size:14px;
    line-height:1.65;
}


/* =========================================================
   OUTCOMES
========================================================= */

.aw-pi-outcomes{
    padding:95px 0 105px;
    background:#090909;
    border-top:1px solid rgba(255,255,255,.08);
    border-bottom:1px solid rgba(255,255,255,.08);
}

.aw-pi-section-heading-dark{
    text-align:left;
}

.aw-pi-outcome-flow{
    display:flex;
    align-items:flex-start;
    justify-content:center;
    width:100%;
}

.aw-pi-outcome-item{
    flex:0 0 170px;
    text-align:center;
}

.aw-pi-outcome-icon{
    display:flex;
    align-items:center;
    justify-content:center;
    width:74px;
    height:74px;
    margin:0 auto 18px;
    border:1px solid #fff;
    border-radius:50%;
}

.aw-pi-outcome-icon img{
    display:block;
    width:38px;
    height:38px;
    object-fit:contain;
}

.aw-pi-outcome-item > span{
    display:block;
    margin-bottom:8px;
    color:#e2282a;
    font-family:var(--aw-head);
    font-size:19px;
}

.aw-pi-outcome-item h3{
    margin:0 0 11px;
    font-size:15px;
    letter-spacing:.07em;
}

.aw-pi-outcome-item p{
    margin:0;
    color:#aaa;
    font-size:12px;
    line-height:1.55;
}

.aw-pi-outcome-line{
    flex:1;
    height:1px;
    max-width:100px;
    margin-top:37px;
    background:
        linear-gradient(
            to right,
            rgba(255,255,255,.35),
            #e2282a,
            rgba(255,255,255,.35)
        );
}


/* =========================================================
   CTA
========================================================= */

.aw-pi-cta{
    padding:75px 0 55px;
    background:#030303;
}

.aw-pi-cta-grid{
    display:grid;
    grid-template-columns:1.15fr .75fr .85fr;
    gap:70px;
    align-items:center;
}

.aw-pi-cta-title h2{
    margin:0;
    font-family:var(--aw-head);
    font-size:clamp(43px,4vw,65px);
    line-height:.95;
    font-weight:500;
}

.aw-pi-cta-title h2 span{
    display:block;
    margin-top:8px;
    color:#e2282a;
}

.aw-pi-cta-copy h3{
    margin:0 0 14px;
    font-size:18px;
    line-height:1.45;
}

.aw-pi-cta-copy p,
.aw-pi-cta-action p{
    margin:0;
    color:#aaa;
    font-size:13px;
    line-height:1.6;
}

.aw-pi-cta-btn{
    display:flex;
    justify-content:space-between;
    width:100%;
    margin-bottom:14px;
}

.aw-pi-cta-bottom{
    margin-top:45px !important;
    padding-top:30px;
    border-top:1px solid rgba(255,255,255,.12);
}

.aw-pi-cta-bottom p{
    max-width:800px;
    margin:0 auto;
    color:#999;
    font-size:14px;
    line-height:1.65;
    text-align:center;
}


/* =========================================================
   PURPOSE INTELLIGENCE — RESPONSIVE
========================================================= */

@media(max-width:1000px){

    .aw-pi-hero-grid,
    .aw-pi-advantage-grid,
    .aw-pi-compounds-intro,
    .aw-pi-cta-grid{
        grid-template-columns:1fr;
    }

    .aw-pi-hero-visual{
        min-height:500px;
    }

    .aw-pi-advantage-title{
        padding-right:0;
        padding-bottom:40px;
        border-right:0;
        border-bottom:1px solid rgba(255,255,255,.13);
    }

    .aw-pi-foundation-grid,
    .aw-pi-compound-grid{
        grid-template-columns:repeat(2,1fr);
    }

    .aw-pi-outcome-flow{
        flex-wrap:wrap;
        gap:30px;
    }

    .aw-pi-outcome-line{
        display:none;
    }

}


@media(max-width:650px){

    .aw-pi-foundation-grid,
    .aw-pi-compound-grid{
        grid-template-columns:1fr;
    }

    .aw-pi-purpose-orbit{
        width:340px;
        height:340px;
    }

    .aw-pi-orbit-1{
        width:150px;
        height:150px;
    }

    .aw-pi-orbit-2{
        width:240px;
        height:240px;
    }

    .aw-pi-orbit-3{
        width:330px;
        height:330px;
    }

}

.aw-pi-hero-title{
    display:block;
    width:600px;
    max-width:100%;
    height:auto;
    margin:12px 0 20px;
}

.aw-pi-hero-visual{
    align-self:stretch;
    display:flex;
    justify-content:flex-end;
    align-items:stretch;
    overflow:hidden;
    margin-right:-275px;

}

.aw-pi-hero-constellation{
    display:block;
    width:100%;
    max-width:none;
    height:95%;
    object-fit:cover;
    object-position:right center;
    margin:0;
}

.applewhite-static-page {
    width: 100%;
    margin: 0;
    padding: 0;
    background: #000;
    overflow: hidden;
}

.applewhite-static-page img {
    display: block;
    width: 100%;
    height: auto;
    margin: 0;
    padding: 0;
}

/* ============================================================
   PURPOSE INTELLIGENCE
   DESKTOP PRODUCTION BUILD — 1920
============================================================ */

.aw-pi-page{
    --pi-black:#050506;
    --pi-black-2:#08090a;
    --pi-white:#f1f1ee;
    --pi-copy:#c6c6c4;
    --pi-muted:#969696;
    --pi-red:#e2282e;
    --pi-line:rgba(255,255,255,.20);

    background:var(--pi-black);
    color:var(--pi-white);
    overflow:hidden;
}

.aw-pi-page *,
.aw-pi-page *::before,
.aw-pi-page *::after{
    box-sizing:border-box;
}

.aw-pi-shell{
    width:100%;
    max-width:1790px;
    margin:0 auto;
    padding-left:65px;
    padding-right:65px;
}

.aw-pi-page p{
    margin:0;
    color:var(--pi-copy);
    font-size:19px;
    line-height:1.55;
    font-weight:400;
}

.aw-pi-kicker{
    color:#e2282a;
    font-family: Bebas Neue;
    font-size:13px;
    line-height:1;
    font-weight:600;
    letter-spacing:.18em;
    text-transform:uppercase;
    margin-bottom:20px;
}

/*
IMPORTANT:
Use the SAME condensed display font already used elsewhere
on Applewhite. If your existing site has a display-font
variable/class, substitute it here.
*/
.aw-pi-display,
.aw-pi-title{
    font-family:'Oswald', 'Arial Narrow', sans-serif;
    font-stretch:condensed;
    font-weight:300;
    text-transform:uppercase;
    letter-spacing:.015em;
    color:var(--pi-white);
    margin:0;
}


/* ============================================================
   HERO
============================================================ */

.aw-pi-hero{
    position:relative;
    min-height:905px;
    border-bottom:1px solid var(--pi-line);
    background:#050506;
    margin-left:15px;
    margin-top:85px;
}

.aw-pi-hero-grid{
    min-height:905px;
    display:grid;
    grid-template-columns:40% 60%;
    align-items:stretch;
    padding-top:78px;
    padding-bottom:48px;
}

.aw-pi-hero-copy{
    position:relative;
    z-index:3;
    padding-top:3px;
    max-width:590px;
}

.aw-pi-title{
    font-size:112px;
    line-height:.91;
    letter-spacing:.008em;
}

.aw-pi-title sup,
.aw-pi-display sup{
    display:inline-block;
    font-family:Arial,sans-serif;
    font-size:.25em;
    font-weight:500;
    vertical-align:top;
    margin-left:8px;
    margin-top:7px;
}

.aw-pi-red-rule{
    width:72px;
    height:5px;
    background:var(--pi-red);
    margin:38px 0 34px;
}

.aw-pi-hero-lead{
    color:var(--pi-white);
    font-size:31px;
    line-height:1.24;
    font-weight:600;
    margin:0 0 35px;
}

.aw-pi-hero-copy > p{
    max-width:585px;
    font-size:19px;
    line-height:1.56;
}

.aw-pi-button{
    display:inline-flex;
    align-items:center;
    justify-content:center;
    gap:30px;

    min-width:285px;
    min-height:66px;

    margin-top:43px;
    padding:18px 27px;

    background:#ed1c24;
    border:1px solid #ed1c24;

    color:#fff;
    text-decoration:none;

    font-size:15px;
    font-weight:700;
    letter-spacing:.045em;
    text-transform:uppercase;

    transition:.2s ease;
}

.aw-pi-button span{
    font-size:25px;
    font-weight:300;
    line-height:1;
}

.aw-pi-button:hover{
    background:#fff;
    border-color:#fff;
    color:#050506;
}

.aw-pi-hero-visual{
    position:absolute;
    z-index:1;
    top:0;
    right:0;
    bottom:0;
    width:61%;
    overflow:hidden;
}

.aw-pi-hero-visual::after{
    content:"";
    position:absolute;
    inset:0;
    background:linear-gradient(
        90deg,
        #050506 0%,
        rgba(5,5,6,.88) 5%,
        rgba(5,5,6,.28) 20%,
        rgba(5,5,6,0) 39%
    );
    pointer-events:none;
}

.aw-pi-hero-visual img{
    display:block;
    width:100%;
    height:100%;
    object-fit:cover;
    object-position:center bottom;
}


/* ============================================================
   FOUNDATION
============================================================ */

.aw-pi-foundation{
    border-bottom:1px solid var(--pi-line);
}

.aw-pi-foundation-grid{
    display:grid;
    grid-template-columns:34% 66%;
    min-height:845px;
}

.aw-pi-foundation-intro{
    padding:58px 62px 55px 0;
    border-right:1px solid var(--pi-line);
}

.aw-pi-foundation-title{
    font-size:67px;
    line-height:.98;
    margin-bottom:38px;
}

.aw-pi-foundation-intro p{
    max-width:520px;
    margin-bottom:25px;
}

.aw-pi-foundation-intro .aw-pi-italic{
    font-style:italic;
    color:#ddd;
    margin-top:25px;
}

.aw-pi-foundation-system{
    padding:58px 0 30px 85px;
}

.aw-pi-foundation-list{
    width:100%;
}

.aw-pi-foundation-row{
    min-height:112px;
    display:grid;
    grid-template-columns:92px 1fr;
    align-items:center;
    gap:25px;
    border-bottom:1px solid var(--pi-line);
}

.aw-pi-foundation-row:last-child{
    border-bottom:0;
}

.aw-pi-foundation-row h3{
    margin:0 0 7px;
    color:#fff;
    font-size:22px;
    line-height:1;
    font-weight:600;
    letter-spacing:.09em;
}

.aw-pi-foundation-row p{
    font-size:18px;
    line-height:1.35;
    max-width:710px;
}


/* ============================================================
   SHARED CIRCULAR ICON
============================================================ */

.aw-pi-circle{
    width:76px;
    height:76px;
    border:1px solid rgba(255,255,255,.65);
    border-radius:50%;

    display:flex;
    align-items:center;
    justify-content:center;

    color:#fff;
    position:relative;
    flex:0 0 76px;
}

.aw-pi-circle > span{
    display:block;
    font-size:31px;
    line-height:1;
    font-weight:300;
}

.aw-pi-target{
    width:34px;
    height:34px;
    border:2px solid #fff;
    border-radius:50%;
    position:relative;
}

.aw-pi-target::before,
.aw-pi-target::after{
    content:"";
    position:absolute;
    border:1px solid #fff;
    border-radius:50%;
    left:50%;
    top:50%;
    transform:translate(-50%,-50%);
}

.aw-pi-target::before{
    width:22px;
    height:22px;
}

.aw-pi-target::after{
    width:7px;
    height:7px;
    background:#fff;
}


/* ============================================================
   COMPOUNDS
============================================================ */

.aw-pi-compounds{
    padding:58px 0 58px;
    border-bottom:1px solid var(--pi-line);
}

.aw-pi-compounds-title{
    font-size:63px;
    line-height:1;
    margin-bottom:42px;
}

.aw-pi-compounds-layout{
    display:grid;
    grid-template-columns:25% 75%;
    align-items:stretch;
}

.aw-pi-compounds-copy{
    padding:3px 52px 0 0;
    border-right:1px solid var(--pi-line);
}

.aw-pi-compounds-copy p{
    margin-bottom:28px;
    font-size:17px;
    line-height:1.6;
}

.aw-pi-intelligence-grid{
    display:grid;
    grid-template-columns:repeat(6,1fr);
    padding-left:25px;
}

.aw-pi-intelligence-item{
    position:relative;
    text-align:center;
    padding:0 20px;
    min-width:0;
}

.aw-pi-intelligence-item + .aw-pi-intelligence-item{
    border-left:1px solid var(--pi-line);
}

.aw-pi-intelligence-item::before{
    content:"";
    position:absolute;
    width:5px;
    height:5px;
    border-radius:50%;
    background:var(--pi-red);
    left:-3px;
    top:35px;
}

.aw-pi-intelligence-item:first-child::before{
    display:none;
}

.aw-pi-intelligence-item .aw-pi-circle{
    width:70px;
    height:70px;
    margin:0 auto 19px;
}

.aw-pi-intelligence-item .aw-pi-circle span{
    font-size:25px;
}

.aw-pi-intelligence-item h3{
    margin:0 0 19px;
    color:#fff;

    font-family:'Oswald','Arial Narrow',sans-serif;
    font-size:20px;
    line-height:1.18;
    font-weight:400;
    letter-spacing:.035em;
}

.aw-pi-intelligence-item p{
    font-size:14px;
    line-height:1.52;
}


/* ============================================================
   OUTCOMES
============================================================ */

.aw-pi-outcomes{
    position:relative;
    min-height:665px;
    border-bottom:1px solid var(--pi-line);
    overflow:hidden;
}

.aw-pi-outcome-landscape{
    position:absolute;
    inset:0;
    z-index:0;

    background:
        linear-gradient(
            180deg,
            rgba(5,5,6,.40) 0%,
            rgba(5,5,6,.64) 55%,
            #050506 100%
        ),
        url('../images/purpose-outcomes-bg.png') center bottom / cover no-repeat;

    opacity:.80;
}

.aw-pi-outcomes-content{
    position:relative;
    z-index:2;
    padding-top:55px;
    padding-bottom:45px;
}

.aw-pi-outcomes-title{
    font-size:69px;
    line-height:1;
    margin-bottom:42px;
}

.aw-pi-outcome-grid{
    display:grid;
    grid-template-columns:repeat(5,1fr);
}

.aw-pi-outcome{
    text-align:center;
    padding:0 35px;
    position:relative;
}

.aw-pi-outcome + .aw-pi-outcome{
    border-left:1px solid var(--pi-line);
}

.aw-pi-outcome .aw-pi-circle{
    margin:0 auto 18px;
    background:rgba(5,5,6,.65);
}

.aw-pi-number{
    display:block;
    color:var(--pi-red);
    font-size:20px;
    font-weight:700;
    margin-bottom:9px;
}

.aw-pi-outcome h3{
    margin:0 0 15px;
    color:#fff;
    font-size:20px;
    font-weight:700;
    letter-spacing:.07em;
}

.aw-pi-outcome p{
    max-width:225px;
    margin:0 auto;
    font-size:16px;
    line-height:1.52;
}


/* ============================================================
   FINAL CTA
============================================================ */

.aw-pi-closing{
    background:#050506;
    min-height:330px;
}

.aw-pi-closing-grid{
    display:grid;
    grid-template-columns:15% 28% 32% 25%;
    align-items:center;
    min-height:330px;
}

.aw-pi-closing-grid > div{
    min-height:210px;
    display:flex;
    flex-direction:column;
    justify-content:center;
}

.aw-pi-closing-grid > div + div{
    border-left:1px solid var(--pi-line);
    padding-left:38px;
}

.aw-pi-closing-orbit{
    align-items:flex-start;
}

.aw-pi-closing-orbit .aw-pi-orbit{
    transform: translate(-100px, 0px) !important;
}

.aw-pi-orbit{
    width:180px;
    height:180px;
    position:relative;
    border-radius:50%;

    background:
        radial-gradient(circle,
        #fff 0 2px,
        #f04444 3px 5px,
        transparent 7px 27px,
        rgba(226,40,46,.40) 28px 29px,
        transparent 30px 54px,
        rgba(226,40,46,.28) 55px 56px,
        transparent 57px 78px,
        rgba(226,40,46,.20) 79px 80px,
        transparent 81px);
}

.aw-pi-orbit::before,
.aw-pi-orbit::after{
    content:"";
    position:absolute;
    background:rgba(226,40,46,.5);
}

.aw-pi-orbit::before{
    width:100%;
    height:1px;
    top:50%;
    left:0;
}

.aw-pi-orbit::after{
    height:100%;
    width:1px;
    left:50%;
    top:0;
}

.aw-pi-closing-statement h2{
    font-size:51px;
    line-height:.98;
}

.aw-pi-closing-copy{
    padding-right:40px;
}

.aw-pi-closing-copy p{
    font-size:16px;
    line-height:1.5;
    margin-bottom:8px;
}

.aw-pi-closing-copy h3{
    color:var(--pi-red);
    font-size:21px;
    margin:8px 0 8px;
    letter-spacing:.04em;
}

.aw-pi-closing-copy .aw-pi-small{
    font-size:13px;
    color:#aaa;
}

.aw-pi-closing-action{
    padding-left:45px !important;
}

.aw-pi-button-wide{
    width:100%;
    max-width:360px;
    margin-top:0;
}

.aw-pi-closing-action p{
    margin-top:24px;
    font-size:16px;
}


/* ============================================================
   DESKTOP WIDTH CONTROL
   Responsive comes later, as requested.
============================================================ */

@media (min-width:1600px){

    .aw-pi-shell{
        max-width:1790px;
    }

}

@media (min-width:1920px){

    .aw-pi-shell{
        max-width:1790px;
    }

}

/* ============================================================
   PURPOSE INTELLIGENCE — HERO REFINEMENT
============================================================ */

/* Reduce overall hero height */
.aw-pi-hero{
    min-height:760px;
}

.aw-pi-hero-grid{
    min-height:760px;
    padding-top:65px;
    padding-bottom:15px;
}


/* Move visual LEFT and make the actual image smaller */
.aw-pi-hero-visual{
    top:25px;
    right:100px;
    bottom:25px;

    width:75%;
}


/* Stop image from blowing up / cropping */
.aw-pi-hero-visual img{
    width:100%;
    height:100%;

    object-fit:contain;
    object-position:center center;
}


/* Slightly strengthen blend between copy and visual */
.aw-pi-hero-visual::after{
    background:linear-gradient(
        90deg,
        #050506 0%,
        rgba(5,5,6,.90) 4%,
        rgba(5,5,6,.40) 15%,
        rgba(5,5,6,0) 30%
    );
}


/* Tighten space after CTA */
.aw-pi-button{
    margin-top:32px;
}

.aw-pi-foundation-title-img{
    display:block;
    width:100%;
    max-width:405px;
    height:auto;
    margin:0 0 30px;
}

/* ============================================================
   PURPOSE FOUNDATION — TYPOGRAPHY SCALE CORRECTION
============================================================ */

.aw-pi-foundation-grid{
    grid-template-columns:35% 65%;
    max-width:1790px;
    padding:0 65px;
}


/* LEFT */

.aw-pi-foundation-intro{
    padding:52px 65px 52px 0;
}

.aw-pi-foundation-intro .aw-pi-kicker{
    font-size:14px;
    line-height:1;
    letter-spacing:.08em;
    margin-bottom:25px;
}

.aw-pi-foundation-intro p{
    max-width:470px;
    font-size:15px;
    line-height:1.55;
    font-weight:400;
    margin:0 0 19px;
}

.aw-pi-foundation-intro .aw-pi-italic{
    font-size:15px;
    line-height:1.5;
    margin-top:22px;
}


/* RIGHT */

.aw-pi-foundation-system{
    padding:52px 0 45px 70px;
}

.aw-pi-foundation-system .aw-pi-kicker{
    font-size:14px;
    line-height:1;
    letter-spacing:.08em;
    margin-bottom:14px;
}


/* ROWS */

.aw-pi-foundation-row{
    grid-template-columns:66px 1fr;
    gap:20px;
    min-height:82px;
    padding:10px 0;
}

.aw-pi-foundation-row .aw-pi-circle{
    width:54px;
    height:54px;
}

.aw-pi-foundation-row .aw-pi-circle span{
    font-size:21px;
}


/* LABEL */

.aw-pi-foundation-row h3{
    margin:0 0 4px;

    font-size:16px;
    line-height:1.1;
    font-weight:600;
    letter-spacing:.07em;
}


/* DESCRIPTION */

.aw-pi-foundation-row p{
    max-width:700px;

    font-size:14px;
    line-height:1.35;
    font-weight:400;
}

.aw-pi-foundation-icon{
    display:block;
    width:40px;
    height:40px;
    object-fit:contain;
    margin:0;
}

.aw-pi-compounds-title-img{
    display:block;
    width:100%;
    max-width:1030px;
    height:auto;
    margin:0 0 34px;
}

/* ============================================================
   PURPOSE INTELLIGENCE — COMPOUNDS REFINEMENT
============================================================ */

.aw-pi-compounds{
    padding:52px 0 50px;
}

.aw-pi-compounds .aw-pi-kicker{
    font-size:14px;
    letter-spacing:.08em;
    margin-bottom:22px;
}


/* LEFT COPY */

.aw-pi-compounds-copy{
    padding-right:42px;
}

.aw-pi-compounds-copy p{
    font-size:14px;
    line-height:1.55;
    margin-bottom:23px;
}


/* INTELLIGENCE LABELS */

.aw-pi-intelligence-item h3{
    font-size:17px;
    line-height:1.15;
    margin:0 0 14px;
}


/* INTELLIGENCE DESCRIPTIONS */

.aw-pi-intelligence-item p{
    font-size:12.5px;
    line-height:1.48;
}


/* ICON CIRCLES */

.aw-pi-intelligence-item .aw-pi-circle{
    width:58px;
    height:58px;
    margin:0 auto 15px;
}

.aw-pi-intelligence-grid{
    display:grid;
    grid-template-columns:repeat(6,1fr);
    padding-left:36px;
    padding-right:0;
    align-items:start;
}

.aw-pi-intelligence-item{
    width:100%;
    min-width:0;
    padding:0 18px;
    text-align:center;
}

.aw-pi-intelligence-item:first-child{
    padding-left:18px;
}

.aw-pi-intelligence-item .aw-pi-circle,
.aw-pi-intelligence-item h3,
.aw-pi-intelligence-item p{
    margin-left:auto;
    margin-right:auto;
}

.aw-pi-intelligence-item p{
    max-width:145px;
}

/* PURPOSE INTELLIGENCE — FIX FIRST COMPOUND COLUMN ONLY */

.aw-pi-intelligence-item:first-child{
    transform: translateX(-20px);
}

.aw-pi-compound-icon{
    display:block;
    width:35px;
    height:35px;
    object-fit:contain;
    margin:0;
}

/* ============================================================
   PURPOSE INTELLIGENCE — OUTCOMES FINAL REFINEMENT
============================================================ */

.aw-pi-outcomes{
    min-height:0 !important;
}

.aw-pi-outcomes-content{
    padding-top:38px !important;
    padding-bottom:32px !important;
}

.aw-pi-outcomes .aw-pi-kicker{
    font-size:12px;
    line-height:1;
    letter-spacing:.08em;
    margin-bottom:18px;
}

.aw-pi-outcomes-title-img{
    display:block;
    width:100%;
    max-width:720px;
    height:auto;
    margin:0 0 28px;
}

.aw-pi-outcome{
    padding:0 28px;
}

.aw-pi-outcome .aw-pi-circle{
    width:54px;
    height:54px;
    margin:0 auto 13px;
}

.aw-pi-outcome-icon{
    display:block;
    width:24px;
    height:24px;
    object-fit:contain;
    margin:0;
}

.aw-pi-number{
    font-size:15px;
    margin-bottom:6px;
}

.aw-pi-outcome h3{
    margin:0 0 10px;
    font-size:16px;
    line-height:1.1;
    font-weight:700;
    letter-spacing:.06em;
}

.aw-pi-outcome p{
    max-width:200px;
    margin:0 auto;
    font-size:13px;
    line-height:1.45;
}

/* ============================================================
   PURPOSE INTELLIGENCE — OUTCOMES REFINEMENT
============================================================ */

.aw-pi-outcomes{
    min-height:0 !important;
}

.aw-pi-outcomes-content{
    padding-top:38px !important;
    padding-bottom:32px !important;
}

.aw-pi-outcomes .aw-pi-kicker{
    font-size:14px;
    line-height:1;
    letter-spacing:.08em;
    margin-bottom:18px;
}

/* PURPOSE INTELLIGENCE — OUTCOMES HEIGHT FIX */

.aw-pi-outcomes{
    min-height: 0 !important;
    height: auto !important;
    padding: 0 !important;
}

.aw-pi-outcomes-content{
    min-height: 0 !important;
    height: auto !important;

    padding-top: 50px !important;
    padding-bottom: 50px !important;

    margin-top: 0 !important;
    margin-bottom: 0 !important;
}

.aw-pi-outcomes .aw-pi-kicker{
    margin-top: 0 !important;
    margin-bottom: 12px !important;
}


.aw-pi-outcomes-grid{
    margin-top: 0 !important;
    margin-bottom: 0 !important;
    padding-top: 0 !important;
    padding-bottom: 0 !important;
}

.aw-pi-outcome{
    margin-top: 0 !important;
    margin-bottom: 0 !important;
    padding-top: 0 !important;
    padding-bottom: 12px !important;
}

/* =========================================
   OUTCOMES TITLE — PNG
   ========================================= */

.aw-pi-outcomes-title {
    margin: 0 0 26px 0;
    padding: 0;
    line-height: 0;
}

.aw-pi-outcomes-title-img {
    display: block;
    width: 720px;
    max-width: none;
    height: auto;
    margin: 0;
    padding: 0;
}

/* =========================================
   FIX OUTCOMES PNG TITLE
========================================= */

.aw-pi-outcomes-title{
    display:none !important;
}

.aw-pi-outcomes-title-img{
    display:block !important;

    width:640px !important;
    max-width:640px !important;
    height:auto !important;

    margin:0 0 24px 0 !important;
    padding:0 !important;

    position:static !important;
    transform:none !important;
}


/* Restore outcome grid spacing */

.aw-pi-outcome-grid{
    display:grid !important;
    grid-template-columns:repeat(5,1fr) !important;

    width:100% !important;

    margin:0 !important;
    padding:0 !important;

    position:relative !important;
    top:auto !important;
    left:auto !important;
    transform:none !important;
}


/* Prevent cards from jumping upward */

.aw-pi-outcome{
    position:relative !important;
    top:auto !important;
    left:auto !important;
    transform:none !important;
}

/* =========================================
   PURPOSE INTELLIGENCE — OUTCOME ICON PNGS
========================================= */

.aw-pi-outcome-icon {
    width: 58px !important;
    height: 58px !important;

    border: 1px solid rgba(255,255,255,.65) !important;
    border-radius: 50% !important;

    display: flex !important;
    align-items: center !important;
    justify-content: center !important;

    margin: 0 auto 12px !important;
    padding: 0 !important;

    overflow: hidden !important;
}

.aw-pi-outcome-icon img {
    display: block !important;

    width: 30px !important;
    height: 30px !important;

    object-fit: contain !important;

    margin: 0 !important;
    padding: 0 !important;

    position: static !important;
    transform: none !important;
}

/* =========================================
   PURPOSE INTELLIGENCE — OUTCOME ICON PNGS
========================================= */

img.aw-pi-outcome-icon{
    display:block !important;

    /* KEEP THE OUTER CIRCLE SIZE */
    width:58px !important;
    height:58px !important;

    border:1px solid rgba(255,255,255,.65) !important;
    border-radius:50% !important;

    /* CRITICAL: padding stays INSIDE the 58px circle */
    box-sizing:border-box !important;

    /* SHRINK ONLY THE PNG ARTWORK */
    padding:9px !important;

    object-fit:contain !important;

    margin:0 auto 12px !important;

    position:static !important;
    transform:none !important;
}

.aw-pi-closing-title-img{
    display:block !important;
    width:100% !important;
    max-width:390px !important;
    height:auto !important;
    margin:0 !important;
    padding:0 !important;
}

/* ============================================================
   APPLEWHITE — FUTURE INTELLIGENCE
   DESKTOP PRODUCTION BUILD
   1920PX
============================================================ */

.aw-fi-page{
    --fi-black:#030304;
    --fi-black-2:#070708;
    --fi-white:#f4f2ee;
    --fi-copy:#c5c5c5;
    --fi-muted:#929292;
    --fi-red:#e3262e;
    --fi-line:rgba(255,255,255,.17);

    background:var(--fi-black);
    color:var(--fi-white);
    overflow:hidden;
}

.aw-fi-page *,
.aw-fi-page *::before,
.aw-fi-page *::after{
    box-sizing:border-box;
}

.aw-fi-shell{
    width:100%;
    max-width:1790px;
    margin:0 auto;
    padding-left:70px;
    padding-right:70px;
}

.aw-fi-page p{
    margin:0;
    color:var(--fi-copy);
    font-size:17px;
    line-height:1.55;
}

.aw-fi-display,
.aw-fi-hero-title,
.aw-fi-section-title{
    font-family:'Oswald','Arial Narrow',sans-serif;
    font-weight:300;
    text-transform:uppercase;
    color:#fff;
    margin:0;
}

.aw-fi-display sup,
.aw-fi-hero-title sup{
    font-family:Arial,sans-serif;
    font-size:.22em;
    font-weight:500;
    vertical-align:top;
    margin-left:6px;
}

.aw-fi-red-rule{
    width:72px;
    height:4px;
    background:var(--fi-red);
}

.aw-fi-red-rule-small{
    width:52px;
    margin-top:22px;
}

.aw-fi-kicker{
    color:var(--fi-red);
    font-family: Bebas Neue;
    font-size:13px;
    font-weight:700;
    letter-spacing:.08em;
    text-transform:uppercase;
    margin-bottom:18px;
}


/* ============================================================
   HERO
============================================================ */

.aw-fi-hero{
    position:relative;
    min-height:880px;
    background:#020203;
    border-bottom:1px solid var(--fi-line);
    overflow:hidden;
}

.aw-fi-hero-grid{
    min-height:880px;
    display:grid;
    grid-template-columns:40% 60%;
    position:relative;
    padding-top:150px;
    padding-bottom:60px;
}

.aw-fi-hero-copy{
    position:relative;
    z-index:3;
    max-width:610px;
}

.aw-fi-breadcrumb{
    margin-bottom:38px;
    color:#d7d7d7;
    font-size:10px;
    font-weight:600;
    letter-spacing:.05em;
}

.aw-fi-breadcrumb span{
    color:#e2282a;
}

.aw-fi-hero-title{
    font-size:112px;
    line-height:.92;
    letter-spacing:.008em;
}

.aw-fi-hero-copy > .aw-fi-red-rule{
    margin:35px 0 31px;
}

.aw-fi-hero-lead{
    margin:0 0 25px;
    color:#fff;
    font-size:24px;
    line-height:1.32;
    font-weight:600;
    max-width:560px;
}

.aw-fi-hero-copy > p{
    max-width:570px;
    font-size:17px;
    line-height:1.55;
}

.aw-fi-hero-actions{
    display:flex;
    align-items:center;
    gap:22px;
    margin-top:38px;
}

.aw-fi-button{
    min-height:62px;
    display:inline-flex;
    justify-content:center;
    align-items:center;
    gap:30px;
    padding:17px 27px;

    color:#fff;
    text-decoration:none;

    font-size:14px;
    line-height:1;
    font-weight:700;
    letter-spacing:.055em;
    text-transform:uppercase;
}

.aw-fi-button span{
    font-size:20px;
    line-height:1;
}

.aw-fi-button-red{
    min-width:315px;
    background:var(--fi-red);
    border:1px solid var(--fi-red);
}

.aw-fi-button-outline{
    min-width:230px;
    border:1px solid rgba(255,255,255,.65);
    background:rgba(0,0,0,.08);
}

.aw-fi-hero-visual{
    position:absolute;
    z-index:1;
    top:90px;
    right:0;
    bottom:0;
    width:50%;
}

.aw-fi-hero-radar{
    display:block;
    width:110%;
    height:90%;
    object-fit:cover;
    object-position:center bottom;
}

.aw-fi-hero-visual::before{
    content:"";
    position:absolute;
    z-index:2;
    inset:0;
    pointer-events:none;

    background:linear-gradient(
        90deg,
        #020203 0%,
        rgba(2,2,3,.91) 5%,
        rgba(2,2,3,.42) 10%,
        transparent 37%
    );
}


/* ============================================================
   WHY FUTURE INTELLIGENCE
============================================================ */

.aw-fi-why{
    border-bottom:1px solid var(--fi-line);
    background:#030304;
}

.aw-fi-why-grid{
    min-height:540px;
    display:grid;
    grid-template-columns:54% 46%;
    align-items:stretch;
}

.aw-fi-why-copy{
    padding:50px 65px 48px 0;
    position:relative;
    z-index:3;
}

.aw-fi-why-copy .aw-fi-display{
    font-size:66px;
    line-height:.96;
}

.aw-fi-why-copy h3{
    margin:25px 0 19px;
    color:#fff;
    font-size:22px;
    font-weight:600;
}

.aw-fi-why-copy p{
    max-width:720px;
    margin-bottom:15px;
    font-size:15px;
    line-height:1.47;
}

.aw-fi-why-visual{
    position:relative;
    overflow:hidden;
}

.aw-fi-why-visual img{
    width:110%;
    height:100%;
    display:block;
    object-fit:cover;
    object-position:center;
}

.aw-fi-why-visual::before{
    content:"";
    position:absolute;
    inset:0;
    z-index:1;
    background:linear-gradient(
        90deg,
        #030304 0%,
        rgba(3,3,4,.55) 16%,
        transparent 46%,
        transparent 72%,
        rgba(3,3,4,.55) 90%,
        #030304 100%
    );
}


/* ============================================================
   SHARED SECTION TITLE
============================================================ */

.aw-fi-section-title{
    font-size:47px;
    line-height:1;
    text-align:center;
    letter-spacing:.025em;
}

.aw-fi-section-title span{
    color:var(--fi-red);
}


/* ============================================================
   INTERSECTION
============================================================ */

.aw-fi-intersection{
    padding:38px 0 43px;
    border-bottom:1px solid var(--fi-line);
}

.aw-fi-intersection-grid{
    margin-top:36px;

    display:grid;
    grid-template-columns:repeat(4,1fr);
}

.aw-fi-intersection-item{
    text-align:center;
    padding:0 58px;
}

.aw-fi-intersection-item + .aw-fi-intersection-item{
    border-left:1px solid var(--fi-line);
}

.aw-fi-icon-circle{
    width:74px;
    height:74px;
    border:1px solid var(--fi-red);
    border-radius:50%;

    display:flex;
    align-items:center;
    justify-content:center;

    margin:0 auto 20px;
}

.aw-fi-icon-circle img{
    width:50px;
    height:50px;
    object-fit:contain;
    display:block;
}

.aw-fi-intersection-item h3{
    margin:0 0 9px;
    color:#fff;
    font-size:18px;
    font-weight:700;
    letter-spacing:.08em;
}

.aw-fi-intersection-item h4{
    margin:0 0 15px;
    color:#fff;
    font-size:13px;
    line-height:1.2;
    font-weight:600;
    letter-spacing:.04em;
}

.aw-fi-intersection-item p{
    max-width:245px;
    margin:0 auto;
    font-size:14px;
    line-height:1.5;
}


/* ============================================================
   SIGNALS
============================================================ */

.aw-fi-signals{
    min-height:525px;
    border-bottom:1px solid var(--fi-line);
}

.aw-fi-signals-grid{
    min-height:525px;
    display:grid;
    grid-template-columns:38% 62%;
}

.aw-fi-signals-copy{
    padding:45px 60px 42px 0;
    display:flex;
    flex-direction:column;
    justify-content:center;
}

.aw-fi-signals-copy .aw-fi-display{
    font-size:65px;
    line-height:.97;
}

.aw-fi-signals-copy .aw-fi-display span{
    color:var(--fi-red);
}

.aw-fi-signals-copy p{
    max-width:580px;
    margin-top:24px;
    font-size:15px;
}

.aw-fi-signals-visual{
    min-width:0;
    overflow:hidden;
}

.aw-fi-signals-visual img{
    display:block;
    width:100%;
    height:100%;
    object-fit:cover;
    object-position:center;
}


/* ============================================================
   FORESIGHT AREAS
============================================================ */

.aw-fi-foresight{
    padding:34px 0 45px;
    border-bottom:1px solid var(--fi-line);
}

.aw-fi-foresight-grid{
    display:grid;
    grid-template-columns:repeat(6,1fr);
    gap:14px;
    margin-top:30px;
}

.aw-fi-foresight-card{
    min-height:335px;

    border:1px solid rgba(255,255,255,.45);

    display:flex;
    flex-direction:column;
    align-items:center;

    text-align:center;

    padding:26px 20px 24px;
}

.aw-fi-card-icon{
    width:54px;
    height:54px;
    object-fit:contain;
    margin-bottom:20px;
}

.aw-fi-foresight-card h3{
    margin:0 0 17px;

    color:#fff;

    font-family:'Oswald','Arial Narrow',sans-serif;
    font-size:24px;
    line-height:1.13;
    font-weight:300;

    letter-spacing:.045em;
}

.aw-fi-foresight-card p{
    max-width:180px;
    margin:0 auto;

    font-size:13px;
    line-height:1.48;
}


/* ============================================================
   PROCESS
============================================================ */

.aw-fi-process{
    padding:34px 0 45px;
    border-bottom:1px solid var(--fi-line);
}

.aw-fi-process-grid{
    display:grid;
    grid-template-columns:repeat(5,1fr);

    position:relative;

    margin-top:38px;
}

.aw-fi-process-grid::before{
    content:"";

    position:absolute;

    top:29px;
    left:9%;
    right:9%;

    height:1px;

    background:var(--fi-red);

    z-index:0;
}

.aw-fi-process-item{
    position:relative;
    z-index:2;

    text-align:center;

    padding:0 42px;
}

.aw-fi-process-number{
    width:58px;
    height:58px;

    margin:0 auto 14px;

    border:1px solid var(--fi-red);
    border-radius:50%;

    display:flex;
    align-items:center;
    justify-content:center;

    background:#030304;

    color:var(--fi-red);

    font-size:18px;
    font-weight:600;
}

.aw-fi-process-item h3{
    margin:0 0 13px;

    color:#fff;

    font-size:15px;
    line-height:1;
    font-weight:700;

    letter-spacing:.07em;
}

.aw-fi-process-item p{
    max-width:235px;
    margin:0 auto;

    font-size:13px;
    line-height:1.5;
}


/* ============================================================
   CLOSING CTA
============================================================ */

.aw-fi-closing{
    padding:38px 0 45px;
}

.aw-fi-closing-grid{
    display:grid;
    grid-template-columns:46% 54%;
    align-items:center;
}

.aw-fi-closing-title{
    padding-right:85px;
}

.aw-fi-closing-title .aw-fi-display{
    font-size:61px;
    line-height:.97;
}

.aw-fi-closing-title .aw-fi-display span{
    color:var(--fi-red);
}

.aw-fi-closing-copy{
    padding-left:85px;
    border-left:1px solid var(--fi-line);
}

.aw-fi-closing-copy p{
    font-size:18px;
    line-height:1.5;
    color:#fff;
}

.aw-fi-closing-button{
    margin-top:26px;
    min-width:420px;
}


/* ============================================================
   DESKTOP ONLY
   RESPONSIVE TO BE BUILT LATER
============================================================ */

@media (min-width:1600px){

    .aw-fi-shell{
        max-width:1790px;
    }

}

@media (min-width:1920px){

    .aw-fi-shell{
        max-width:1790px;
    }

}

/* ============================================================
   FUTURE INTELLIGENCE — PNG HEADINGS
============================================================ */

.aw-fi-title-img{
    display:block !important;
    height:auto !important;
    object-fit:contain !important;
    margin:0 !important;
    padding:0 !important;
}


/* HERO */
.aw-fi-title-img--hero{
    width:520px !important;
    max-width:100% !important;
}


/* WHY FUTURE INTELLIGENCE */
.aw-fi-title-img--why{
    width:560px !important;
    max-width:100% !important;
}


/* INTERSECTION */
.aw-fi-title-img--intersection{
    width:1100px !important;
    max-width:100% !important;
    margin:0 auto !important;
}


/* SIGNALS */
.aw-fi-title-img--signals{
    width:610px !important;
    max-width:100% !important;
}


/* FORESIGHT AREAS */
.aw-fi-title-img--foresight{
    width:500px !important;
    max-width:100% !important;
    margin:0 auto !important;
}


/* PROCESS */
.aw-fi-title-img--process{
    width:720px !important;
    max-width:100% !important;
    margin:0 auto !important;
}


/* FINAL CTA */
.aw-fi-title-img--closing{
    width:560px !important;
    max-width:100% !important;
}

/* ============================================================
   APPLEWHITE — BEHAVIORAL INTELLIGENCE
   DESKTOP PRODUCTION BUILD — 1920PX
============================================================ */

.aw-bi-page{
    --bi-black:#030304;
    --bi-black-2:#080809;
    --bi-white:#f5f3ef;
    --bi-copy:#c8c8c8;
    --bi-muted:#969696;
    --bi-red:#e2282f;
    --bi-line:rgba(255,255,255,.16);

    background:var(--bi-black);
    color:var(--bi-white);
    overflow:hidden;
}

.aw-bi-page *,
.aw-bi-page *::before,
.aw-bi-page *::after{
    box-sizing:border-box;
}

.aw-bi-shell{
    width:100%;
    max-width:1790px;
    margin:0 auto;
    padding-left:72px;
    padding-right:72px;
}

.aw-bi-page p{
    margin:0;
    color:var(--bi-copy);
    font-size:16px;
    line-height:1.55;
}

.aw-bi-display,
.aw-bi-hero-title,
.aw-bi-section-title{
    font-family:'Oswald','Arial Narrow',sans-serif;
    font-weight:300;
    text-transform:uppercase;
    color:#fff;
    margin:0;
}

.aw-bi-display sup,
.aw-bi-hero-title sup,
.aw-bi-compound-item sup{
    font-family:Arial,sans-serif;
    font-size:.25em;
    vertical-align:top;
    margin-left:3px;
}

.aw-bi-kicker{
    color:var(--bi-red);
    font-size:13px;
    line-height:1;
    font-weight:700;
    letter-spacing:.06em;
    text-transform:uppercase;
    margin-bottom:18px;
}

.aw-bi-red-rule{
    width:62px;
    height:4px;
    background:var(--bi-red);
}

.aw-bi-emphasis{
    color:#fff !important;
    font-weight:600;
}


/* ============================================================
   HERO
============================================================ */

.aw-bi-hero{
    position:relative;
    background:#020203;
    border-bottom:1px solid var(--bi-line);
    overflow:hidden;
}

.aw-bi-hero-grid{
    position:relative;

    display:grid;
    grid-template-columns:39% 61%;
    align-items:center;

    min-height:790px;

    padding-top:150px;
    padding-bottom:60px;
}

.aw-bi-hero-copy{
    position:relative;
    z-index:4;
    max-width:620px;
}

.aw-bi-breadcrumb{
    margin-bottom:38px;

    color:#d7d7d7;

    font-size:12px;
    line-height:1;
    font-weight:600;

    letter-spacing:.05em;
}

.aw-bi-breadcrumb span{
    color:var(--bi-red);
}

.aw-bi-hero-title{
    font-size:104px;
    line-height:.91;
    letter-spacing:.008em;
}

.aw-bi-hero-copy > .aw-bi-red-rule{
    margin:31px 0 27px;
}

.aw-bi-hero-lead{
    max-width:570px;

    margin:0 0 26px;

    color:#fff;

    font-size:23px;
    line-height:1.35;
    font-weight:600;
}

.aw-bi-hero-copy > p{
    max-width:575px;
    margin-bottom:16px;
}

.aw-bi-button{
    display:inline-flex;
    align-items:center;
    justify-content:center;

    gap:26px;

    min-height:58px;

    padding:16px 26px;

    color:#fff;
    text-decoration:none;

    font-size:13px;
    line-height:1;
    font-weight:700;

    letter-spacing:.05em;
    text-transform:uppercase;
}

.aw-bi-button span{
    font-size:18px;
}

.aw-bi-button-outline{
    margin-top:20px;

    min-width:220px;

    background:transparent;
    border:1px solid rgba(255,255,255,.55);
}

.aw-bi-button-red{
    background:var(--bi-red);
    border:1px solid var(--bi-red);
}

.aw-bi-hero-visual{
    position:absolute;

    top:75px;
    right:0;
    bottom:0;

    width:64%;

    overflow:hidden;
}

.aw-bi-hero-image{
    display:block;

    width:100%;
    height:100%;

    object-fit:cover;
    object-position:center;
}

.aw-bi-hero-visual::before{
    content:"";

    position:absolute;
    inset:0;

    z-index:2;
    pointer-events:none;

    background:linear-gradient(
        90deg,
        #020203 0%,
        rgba(2,2,3,.9) 7%,
        rgba(2,2,3,.43) 22%,
        transparent 43%
    );
}


/* ============================================================
   DECISION SECTION
============================================================ */

.aw-bi-decisions{
    padding:48px 0 50px;
    border-bottom:1px solid var(--bi-line);
}

.aw-bi-decisions-grid{
    display:grid;
    grid-template-columns:44% 56%;
    gap:80px;

    align-items:center;
}

.aw-bi-decisions-heading{
    padding-right:65px;
    border-right:1px solid var(--bi-line);
}

.aw-bi-decisions-heading .aw-bi-display{
    font-size:58px;
    line-height:1.02;
}

.aw-bi-decisions-heading .aw-bi-display span{
    color:var(--bi-red);
}

.aw-bi-decisions-copy{
    max-width:720px;
}

.aw-bi-decisions-copy p{
    margin-bottom:17px;
    font-size:17px;
}


/* ============================================================
   DRIVERS
============================================================ */

.aw-bi-drivers{
    padding:38px 0 44px;
    border-bottom:1px solid var(--bi-line);
}

.aw-bi-section-title{
    font-size:48px;
    line-height:1;
    letter-spacing:.018em;
    text-align:center;
}

.aw-bi-section-title-left{
    text-align:left;
}

.aw-bi-section-title span{
    color:var(--bi-red);
}

.aw-bi-drivers-grid{
    display:grid;
    grid-template-columns:repeat(5,1fr);

    margin-top:37px;
}

.aw-bi-driver{
    text-align:center;

    padding:0 38px;
}

.aw-bi-driver + .aw-bi-driver{
    border-left:1px solid var(--bi-line);
}

.aw-bi-icon-circle{
    width:70px;
    height:70px;

    display:flex;
    align-items:center;
    justify-content:center;

    margin:0 auto 17px;

    border:1px solid var(--bi-red);
    border-radius:50%;
}

.aw-bi-icon-circle img{
    width:38px;
    height:38px;

    display:block;
    object-fit:contain;
}

.aw-bi-driver h3{
    margin:0 0 12px;

    color:#fff;

    font-size:16px;
    font-weight:700;

    letter-spacing:.06em;
}

.aw-bi-driver p{
    max-width:225px;
    margin:0 auto;

    font-size:14px;
    line-height:1.48;
}


/* ============================================================
   COMPOUND EFFECT
============================================================ */

.aw-bi-compounds{
    padding:46px 0 50px;
    border-bottom:1px solid var(--bi-line);
}

.aw-bi-compounds-layout{
    display:grid;
    grid-template-columns:27% 73%;

    margin-top:36px;
}

.aw-bi-compounds-intro{
    padding-right:48px;
    border-right:1px solid var(--bi-line);
}

.aw-bi-compounds-intro p{
    margin-bottom:17px;

    font-size:14px;
    line-height:1.52;
}

.aw-bi-compounds-grid{
    display:grid;
    grid-template-columns:repeat(6,1fr);
}

.aw-bi-compound-item{
    text-align:center;

    padding:0 20px;
}

.aw-bi-compound-item + .aw-bi-compound-item{
    border-left:1px solid var(--bi-line);
}

.aw-bi-compound-icon{
    width:60px;
    height:60px;

    display:flex;
    align-items:center;
    justify-content:center;

    margin:0 auto 14px;

    border:1px solid rgba(255,255,255,.55);
    border-radius:50%;
}

.aw-bi-compound-icon img{
    display:block;

    width:31px;
    height:31px;

    object-fit:contain;
}

.aw-bi-compound-item h3{
    margin:0 0 12px;

    color:#fff;

    font-family:'Oswald','Arial Narrow',sans-serif;
    font-size:19px;
    line-height:1.1;
    font-weight:400;
}

.aw-bi-compound-item p{
    max-width:155px;

    margin:0 auto;

    font-size:12px;
    line-height:1.48;
}


/* ============================================================
   OUTCOMES
============================================================ */

.aw-bi-outcomes{
    padding:40px 0 46px;
    border-bottom:1px solid var(--bi-line);
}

.aw-bi-outcomes-grid{
    display:grid;
    grid-template-columns:repeat(5,1fr);

    margin-top:38px;
}

.aw-bi-outcome{
    text-align:center;

    padding:0 42px;
}

.aw-bi-outcome + .aw-bi-outcome{
    border-left:1px solid var(--bi-line);
}

.aw-bi-outcome-icon{
    width:68px;
    height:68px;

    display:flex;
    align-items:center;
    justify-content:center;

    margin:0 auto 10px;

    border:1px solid rgba(255,255,255,.65);
    border-radius:50%;
}

.aw-bi-outcome-icon img{
    display:block;

    width:34px;
    height:34px;

    object-fit:contain;
}

.aw-bi-number{
    color:var(--bi-red);

    margin-bottom:7px;

    font-size:15px;
    font-weight:700;
}

.aw-bi-outcome h3{
    margin:0 0 11px;

    color:#fff;

    font-size:17px;
    line-height:1;
    font-weight:700;

    letter-spacing:.04em;
}

.aw-bi-outcome p{
    max-width:220px;

    margin:0 auto;

    font-size:13px;
    line-height:1.45;
}


/* ============================================================
   CLOSING CTA
============================================================ */

.aw-bi-closing{
    padding:32px 0 34px;
}

.aw-bi-closing-grid{
    display:grid;

    grid-template-columns:
        14%
        31%
        33%
        22%;

    align-items:center;
}

.aw-bi-closing-visual{
    display:flex;
    align-items:center;
    justify-content:flex-start;
}

.aw-bi-closing-visual img{
    display:block;

    width:325px;
    height:auto;
    margin-left:-110px;

    object-fit:contain;
}

.aw-bi-closing-title{
    padding:0 40px;

    border-left:1px solid var(--bi-line);
}

.aw-bi-closing-title .aw-bi-display{
    font-size:46px;
    line-height:.98;
}

.aw-bi-closing-title .aw-bi-display span{
    color:var(--bi-red);
}

.aw-bi-closing-copy{
    padding:0 48px;

    border-left:1px solid var(--bi-line);
    border-right:1px solid var(--bi-line);
}

.aw-bi-closing-copy p{
    font-size:15px;
    line-height:1.48;
}

.aw-bi-closing-copy h3{
    margin:15px 0 15px;

    color:var(--bi-red);

    font-size:17px;
    line-height:1.2;
    font-weight:700;

    text-transform:uppercase;
}

.aw-bi-closing-copy .aw-bi-small{
    font-size:12px;
}

.aw-bi-closing-cta{
    padding-left:48px;
}

.aw-bi-closing-cta .aw-bi-button{
    width:100%;
    max-width:310px;
}


/* ============================================================
   DESKTOP ONLY
============================================================ */

@media (min-width:1600px){

    .aw-bi-shell{
        max-width:1790px;
    }

}

/* =========================================================
   BEHAVIORAL INTELLIGENCE — PNG TYPOGRAPHY
   ========================================================= */

.bi-title-img {
    display: block;
    height: auto;
    max-width: 100%;
    object-fit: contain;
}

/* Main hero title */
.bi-title-hero {
    width: 760px;
}

/* Large multiline statement */
.bi-title-statement {
    width: 720px;
}

/* Long single-line section titles */
.bi-title-wide {
    width: auto;
    max-width: 100%;
    max-height: 82px;
}

/* Closing statement */
.bi-title-closing {
    width: 700px;
}

/* =========================================================
   BEHAVIORAL INTELLIGENCE — PNG TYPOGRAPHY
   ========================================================= */

.bi-title-img {
    display: block;
    height: auto;
    max-width: 100%;
    object-fit: contain;
}

/* Main hero title */
.bi-title-hero {
    width: 760px;
}

/* Large multiline statement */
.bi-title-statement {
    width: 720px;
}

/* Long single-line section titles */
.bi-title-wide {
    width: auto;
    max-width: 100%;
    max-height: 82px;
}

/* Closing statement */
.bi-title-closing {
    width: 700px;
}

/* ============================================================
   APPLEWHITE — DESIGN INTELLIGENCE
   1920 DESKTOP BUILD
============================================================ */

.aw-di-page{
    --di-black:#030304;
    --di-black-2:#080809;
    --di-white:#f5f3ef;
    --di-copy:#c8c8c8;
    --di-muted:#969696;
    --di-red:#e2282f;
    --di-line:rgba(255,255,255,.16);

    background:var(--di-black);
    color:var(--di-white);

    overflow:hidden;
}

.aw-di-page *,
.aw-di-page *::before,
.aw-di-page *::after{
    box-sizing:border-box;
}

.aw-di-shell{
    width:100%;
    max-width:1790px;

    margin:0 auto;

    padding-left:72px;
    padding-right:72px;
}

.aw-di-page p{
    margin:0;

    color:var(--di-copy);

    font-size:16px;
    line-height:1.55;
}

.aw-di-display,
.aw-di-hero-title,
.aw-di-section-title{
    margin:0;

    color:#fff;

    font-family:'Oswald','Arial Narrow',sans-serif;
    font-weight:300;

    text-transform:uppercase;
}

.aw-di-display sup,
.aw-di-hero-title sup,
.aw-di-compound-item sup{
    font-family:Arial,sans-serif;

    font-size:.25em;
    vertical-align:top;

    margin-left:3px;
}

.aw-di-kicker{
    margin-bottom:18px;

    color:var(--di-red);

    font-size:13px;
    line-height:1;
    font-weight:700;

    letter-spacing:.06em;
    text-transform:uppercase;
}

.aw-di-red-rule{
    width:62px;
    height:4px;

    background:var(--di-red);
}

.aw-di-emphasis{
    color:#fff !important;
    font-weight:600;
}


/* ============================================================
   HERO
============================================================ */

.aw-di-hero{
    position:relative;

    background:#020203;

    border-bottom:1px solid var(--di-line);

    overflow:hidden;
}

.aw-di-hero-grid{
    position:relative;

    display:grid;
    grid-template-columns:40% 60%;

    align-items:center;

    min-height:780px;

    padding-top:150px;
    padding-bottom:60px;
}

.aw-di-hero-copy{
    position:relative;
    z-index:4;

    max-width:640px;
}

.aw-di-breadcrumb{
    margin-bottom:38px;

    color:#d7d7d7;

    font-size:12px;
    line-height:1;
    font-weight:600;

    letter-spacing:.05em;
}

.aw-di-breadcrumb span{
    color:var(--di-red);
}

.aw-di-hero-title{
    font-size:102px;
    line-height:.91;

    letter-spacing:.008em;
}

.aw-di-hero-copy > .aw-di-red-rule{
    margin:31px 0 27px;
}

.aw-di-hero-lead{
    max-width:600px;

    margin:0 0 26px;

    color:#fff;

    font-size:22px;
    line-height:1.35;
    font-weight:600;
}

.aw-di-hero-copy > p{
    max-width:590px;

    margin-bottom:16px;
}

.aw-di-button{
    display:inline-flex;

    align-items:center;
    justify-content:center;

    gap:26px;

    min-height:58px;

    padding:16px 26px;

    color:#fff;

    text-decoration:none;

    font-size:13px;
    line-height:1;
    font-weight:700;

    letter-spacing:.05em;
    text-transform:uppercase;
}

.aw-di-button span{
    font-size:18px;
}

.aw-di-button-outline{
    margin-top:20px;

    min-width:220px;

    background:transparent;

    border:1px solid rgba(255,255,255,.55);
}

.aw-di-button-red{
    background:var(--di-red);
    border:1px solid var(--di-red);
}

.aw-di-hero-visual{
    position:absolute;

    top:0;
    right:0;
    bottom:0;

    width:63%;
    margin-top:85px;
    margin-right:-100px;

    overflow:hidden;
}

.aw-di-hero-image{
    display:block;

    width:80%;
    height:100%;

    object-fit:cover;
    object-position:center;
}

.aw-di-hero-visual::before{
    content:"";

    position:absolute;
    inset:0;

    z-index:2;

    pointer-events:none;

    background:linear-gradient(
        90deg,
        #020203 0%,
        rgba(2,2,3,.88) 8%,
        rgba(2,2,3,.45) 24%,
        transparent 45%
    );
}


/* ============================================================
   COMPLEXITY
============================================================ */

.aw-di-complexity{
    padding:50px 0;

    border-bottom:1px solid var(--di-line);
}

.aw-di-complexity-grid{
    display:grid;
    grid-template-columns:45% 55%;

    gap:76px;

    align-items:center;
}

.aw-di-complexity-heading{
    padding-right:64px;

    border-right:1px solid var(--di-line);
}

.aw-di-complexity-heading .aw-di-display{
    font-size:58px;
    line-height:1.02;
}

.aw-di-complexity-heading .aw-di-display span{
    color:var(--di-red);
}

.aw-di-complexity-copy{
    max-width:735px;
}

.aw-di-complexity-copy p{
    margin-bottom:17px;

    font-size:17px;
}


/* ============================================================
   FOUNDATION
============================================================ */

.aw-di-foundation{
    padding:40px 0 46px;

    border-bottom:1px solid var(--di-line);
}

.aw-di-section-title{
    font-size:48px;
    line-height:1;

    letter-spacing:.018em;

    text-align:center;
}

.aw-di-section-title-left{
    text-align:left;
}

.aw-di-section-title span{
    color:var(--di-red);
}

.aw-di-foundation-grid{
    display:grid;
    grid-template-columns:repeat(5,1fr);

    margin-top:38px;
}

.aw-di-foundation-item{
    text-align:center;

    padding:0 36px;
}

.aw-di-foundation-item + .aw-di-foundation-item{
    border-left:1px solid var(--di-line);
}

.aw-di-icon-circle{
    width:70px;
    height:70px;

    display:flex;

    align-items:center;
    justify-content:center;

    margin:0 auto 17px;

    border:1px solid var(--di-red);

    border-radius:50%;
}

.aw-di-icon-circle img{
    width:37px;
    height:37px;

    display:block;

    object-fit:contain;
}

.aw-di-foundation-item h3{
    margin:0 0 12px;

    color:#fff;

    font-size:16px;
    font-weight:700;

    letter-spacing:.06em;
}

.aw-di-foundation-item p{
    max-width:225px;

    margin:0 auto;

    font-size:14px;
    line-height:1.48;
}


/* ============================================================
   COMPOUND EFFECT
============================================================ */

.aw-di-compounds{
    padding:46px 0 50px;

    border-bottom:1px solid var(--di-line);
}

.aw-di-compounds-layout{
    display:grid;
    grid-template-columns:39% 61%;

    margin-top:36px;
}

.aw-di-compounds-intro{
    padding-right:55px;

    border-right:1px solid var(--di-line);
}

.aw-di-compounds-intro p{
    margin-bottom:15px;

    font-size:14px;
    line-height:1.52;
}

.aw-di-compounds-grid{
    display:grid;
    grid-template-columns:repeat(3,1fr);
}

.aw-di-compound-item{
    text-align:center;

    padding:0 36px;
}

.aw-di-compound-item + .aw-di-compound-item{
    border-left:1px solid var(--di-line);
}

.aw-di-compound-icon{
    width:66px;
    height:66px;

    display:flex;

    align-items:center;
    justify-content:center;

    margin:0 auto 15px;

    border:1px solid rgba(255,255,255,.55);

    border-radius:50%;
}

.aw-di-compound-icon img{
    display:block;

    width:36px;
    height:36px;

    object-fit:contain;
}

.aw-di-compound-item h3{
    margin:0 0 12px;

    color:#fff;

    font-family:'Oswald','Arial Narrow',sans-serif;

    font-size:21px;
    line-height:1.1;

    font-weight:400;
}

.aw-di-compound-item p{
    max-width:220px;

    margin:0 auto;

    font-size:13px;
    line-height:1.48;
}


/* ============================================================
   OUTCOMES
============================================================ */

.aw-di-outcomes{
    padding:42px 0 46px;

    border-bottom:1px solid var(--di-line);
}

.aw-di-outcomes-grid{
    display:grid;
    grid-template-columns:repeat(5,1fr);

    margin-top:38px;
}

.aw-di-outcome{
    text-align:center;

    padding:0 42px;
}

.aw-di-outcome + .aw-di-outcome{
    border-left:1px solid var(--di-line);
}

.aw-di-outcome-icon{
    width:68px;
    height:68px;

    display:flex;

    align-items:center;
    justify-content:center;

    margin:0 auto 10px;

    border:1px solid rgba(255,255,255,.65);

    border-radius:50%;
}

.aw-di-outcome-icon img{
    display:block;

    width:36px;
    height:36px;

    object-fit:contain;
}

.aw-di-number{
    margin-bottom:7px;

    color:var(--di-red);

    font-size:15px;
    font-weight:700;
}

.aw-di-outcome h3{
    margin:0 0 11px;

    color:#fff;

    font-size:17px;
    line-height:1;

    font-weight:700;

    letter-spacing:.04em;
}

.aw-di-outcome p{
    max-width:220px;

    margin:0 auto;

    font-size:13px;
    line-height:1.45;
}


/* ============================================================
   CLOSING
============================================================ */

.aw-di-closing{
    padding:32px 0 34px;
}

.aw-di-closing-grid{
    display:grid;

    grid-template-columns:
        15%
        30%
        33%
        22%;

    align-items:center;
}

.aw-di-closing-visual{
    display:flex;

    align-items:center;
    justify-content:flex-start;
}

.aw-di-closing-visual img{
    display:block;

    width:235px;
    height:auto;
    margin-left:-25px;

    object-fit:contain;
}

.aw-di-closing-title{
    padding:0 40px;

    border-left:1px solid var(--di-line);
}

.aw-di-closing-title .aw-di-kicker{
    margin-bottom:14px;
}

.aw-di-closing-title .aw-di-display{
    font-size:46px;
    line-height:.98;
}

.aw-di-closing-title .aw-di-display span{
    color:var(--di-red);
}

.aw-di-closing-copy{
    padding:0 48px;

    border-left:1px solid var(--di-line);
    border-right:1px solid var(--di-line);
}

.aw-di-closing-copy p{
    font-size:15px;
    line-height:1.48;
}

.aw-di-closing-copy h3{
    margin:13px 0 13px;

    color:var(--di-red);

    font-size:17px;
    line-height:1.2;

    font-weight:700;

    text-transform:uppercase;
}

.aw-di-closing-copy .aw-di-small{
    font-size:12px;
}

.aw-di-closing-cta{
    padding-left:48px;
}

.aw-di-closing-cta .aw-di-button{
    width:100%;
    max-width:310px;
}

/* =========================================================
   DESIGN INTELLIGENCE — PNG TITLES
   ========================================================= */

.aw-di-title-img {
    display: block;
    width: auto;
    height: auto;
    max-width: 100%;
}


/* HERO — DESIGN INTELLIGENCE */
.aw-di-title-img--hero {
    width: 575px;
}


/* LARGE LEFT-SIDE STATEMENT */
.aw-di-title-img--statement {
    width: 515px;
}


/* STANDARD ONE-LINE SECTION TITLES */
.aw-di-title-img--section {
    width: 700px;
    max-width: 100%;
}


/* FINAL STATEMENT */
.aw-di-title-img--closing {
    width: 300px;
}

/* ============================================================
   APPLEWHITE — MARKET INTELLIGENCE
   1920 DESKTOP BUILD
============================================================ */

.aw-mi-page{
    --mi-black:#030304;
    --mi-black-2:#080809;
    --mi-white:#f5f3ef;
    --mi-copy:#c8c8c8;
    --mi-muted:#969696;
    --mi-red:#e2282f;
    --mi-line:rgba(255,255,255,.16);

    background:var(--mi-black);
    color:var(--mi-white);
    overflow:hidden;
}

.aw-mi-page *,
.aw-mi-page *::before,
.aw-mi-page *::after{
    box-sizing:border-box;
}

.aw-mi-shell{
    width:100%;
    max-width:1790px;
    margin:0 auto;

    padding-left:72px;
    padding-right:72px;
}

.aw-mi-page p{
    margin:0;

    color:var(--mi-copy);

    font-size:16px;
    line-height:1.55;
}

.aw-mi-display,
.aw-mi-hero-title,
.aw-mi-section-title{
    margin:0;

    color:#fff;

    font-family:'Oswald','Arial Narrow',sans-serif;
    font-weight:300;

    text-transform:uppercase;
}

.aw-mi-display sup,
.aw-mi-hero-title sup,
.aw-mi-compound-item sup{
    font-family:Arial,sans-serif;

    font-size:.25em;
    vertical-align:top;

    margin-left:3px;
}

.aw-mi-kicker{
    margin-bottom:18px;

    color:var(--mi-red);

    font-size:13px;
    line-height:1;
    font-weight:700;

    letter-spacing:.06em;
    text-transform:uppercase;
}

.aw-mi-red-rule{
    width:62px;
    height:4px;

    background:var(--mi-red);
}

.aw-mi-emphasis{
    color:#fff !important;
    font-weight:600;
}


/* ============================================================
   HERO
============================================================ */

.aw-mi-hero{
    position:relative;

    background:#020203;

    border-bottom:1px solid var(--mi-line);

    overflow:hidden;
}

.aw-mi-hero-grid{
    position:relative;

    display:grid;
    grid-template-columns:39% 61%;

    align-items:center;

    min-height:780px;

    padding-top:150px;
    padding-bottom:60px;
}

.aw-mi-hero-copy{
    position:relative;
    z-index:4;

    max-width:630px;
}

.aw-mi-breadcrumb{
    margin-bottom:38px;

    color:#d7d7d7;

    font-size:12px;
    line-height:1;
    font-weight:600;

    letter-spacing:.05em;
}

.aw-mi-breadcrumb span{
    color:var(--mi-red);
}

.aw-mi-hero-title{
    font-size:102px;
    line-height:.91;

    letter-spacing:.008em;
}

.aw-mi-hero-copy > .aw-mi-red-rule{
    margin:31px 0 27px;
}

.aw-mi-hero-lead{
    max-width:600px;

    margin:0 0 25px;

    color:#fff;

    font-size:22px;
    line-height:1.35;
    font-weight:600;
}

.aw-mi-hero-copy > p{
    max-width:590px;
    margin-bottom:16px;
}

.aw-mi-button{
    display:inline-flex;

    align-items:center;
    justify-content:center;

    gap:26px;

    min-height:58px;

    padding:16px 26px;

    color:#fff;

    text-decoration:none;

    font-size:13px;
    line-height:1;
    font-weight:700;

    letter-spacing:.05em;
    text-transform:uppercase;
}

.aw-mi-button span{
    font-size:18px;
}

.aw-mi-button-outline{
    margin-top:20px;

    min-width:220px;

    background:transparent;

    border:1px solid rgba(255,255,255,.55);
}

.aw-mi-button-red{
    background:var(--mi-red);
    border:1px solid var(--mi-red);
}

.aw-mi-hero-visual{
    position:absolute;

    top:0;
    right:0;
    bottom:0;

    width:64%;

    overflow:hidden;
}

.aw-mi-hero-image{
    display:block;

    width:100%;
    height:90%;
    margin-top:100px;
    object-fit:cover;
    object-position:center;
}

.aw-mi-hero-visual::before{
    content:"";

    position:absolute;
    inset:0;

    z-index:2;

    pointer-events:none;

    background:linear-gradient(
        90deg,
        #020203 0%,
        rgba(2,2,3,.9) 8%,
        rgba(2,2,3,.45) 24%,
        transparent 44%
    );
}


/* ============================================================
   REALITY
============================================================ */

.aw-mi-reality{
    padding:50px 0;

    border-bottom:1px solid var(--mi-line);
}

.aw-mi-reality-grid{
    display:grid;
    grid-template-columns:44% 56%;

    gap:80px;

    align-items:center;
}

.aw-mi-reality-heading{
    padding-right:65px;

    border-right:1px solid var(--mi-line);
}

.aw-mi-reality-heading .aw-mi-display{
    font-size:60px;
    line-height:1;
}

.aw-mi-reality-heading .aw-mi-display span{
    color:var(--mi-red);
}

.aw-mi-reality-copy{
    max-width:735px;
}

.aw-mi-reality-copy p{
    margin-bottom:17px;

    font-size:17px;
}


/* ============================================================
   FOUNDATION FOR MARKET CLARITY
============================================================ */

.aw-mi-foundation{
    padding:40px 0 46px;

    border-bottom:1px solid var(--mi-line);
}

.aw-mi-section-title{
    font-size:48px;
    line-height:1;

    letter-spacing:.018em;

    text-align:center;
}

.aw-mi-section-title-left{
    text-align:left;
}

.aw-mi-section-title span{
    color:var(--mi-red);
}

.aw-mi-foundation-grid{
    display:grid;
    grid-template-columns:repeat(5,1fr);

    margin-top:38px;
}

.aw-mi-foundation-item{
    text-align:center;

    padding:0 36px;
}

.aw-mi-foundation-item + .aw-mi-foundation-item{
    border-left:1px solid var(--mi-line);
}

.aw-mi-icon-circle{
    width:70px;
    height:70px;

    display:flex;

    align-items:center;
    justify-content:center;

    margin:0 auto 17px;

    border:1px solid var(--mi-red);
    border-radius:50%;
}

.aw-mi-icon-circle img{
    display:block;

    width:36px;
    height:36px;

    object-fit:contain;
}

.aw-mi-foundation-item h3{
    margin:0 0 12px;

    color:#fff;

    font-size:16px;
    font-weight:700;

    letter-spacing:.06em;
}

.aw-mi-foundation-item p{
    max-width:225px;

    margin:0 auto;

    font-size:14px;
    line-height:1.48;
}


/* ============================================================
   COMPOUND EFFECT
============================================================ */

.aw-mi-compounds{
    padding:46px 0 50px;

    border-bottom:1px solid var(--mi-line);
}

.aw-mi-compounds-layout{
    display:grid;
    grid-template-columns:27% 73%;

    margin-top:36px;
}

.aw-mi-compounds-intro{
    padding-right:48px;

    border-right:1px solid var(--mi-line);
}

.aw-mi-compounds-intro p{
    margin-bottom:15px;

    font-size:14px;
    line-height:1.52;
}

.aw-mi-compounds-grid{
    display:grid;
    grid-template-columns:repeat(6,1fr);
}

.aw-mi-compound-item{
    text-align:center;

    padding:0 20px;
}

.aw-mi-compound-item + .aw-mi-compound-item{
    border-left:1px solid var(--mi-line);
}

.aw-mi-compound-icon{
    width:60px;
    height:60px;

    display:flex;

    align-items:center;
    justify-content:center;

    margin:0 auto 14px;

    border:1px solid rgba(255,255,255,.55);

    border-radius:50%;
}

.aw-mi-compound-icon img{
    display:block;

    width:36px;
    height:36px;

    object-fit:contain;
}

.aw-mi-compound-item h3{
    margin:0 0 12px;

    color:#fff;

    font-family:'Oswald','Arial Narrow',sans-serif;

    font-size:19px;
    line-height:1.1;

    font-weight:400;
}

.aw-mi-compound-item p{
    max-width:155px;

    margin:0 auto;

    font-size:12px;
    line-height:1.48;
}


/* ============================================================
   OUTCOMES
============================================================ */

.aw-mi-outcomes{
    padding:42px 0 46px;

    border-bottom:1px solid var(--mi-line);
}

.aw-mi-outcomes-grid{
    display:grid;
    grid-template-columns:repeat(5,1fr);

    margin-top:38px;
}

.aw-mi-outcome{
    text-align:center;

    padding:0 42px;
}

.aw-mi-outcome + .aw-mi-outcome{
    border-left:1px solid var(--mi-line);
}

.aw-mi-outcome-icon{
    width:68px;
    height:68px;

    display:flex;

    align-items:center;
    justify-content:center;

    margin:0 auto 10px;

    border:1px solid rgba(255,255,255,.65);

    border-radius:50%;
}

.aw-mi-outcome-icon img{
    display:block;

    width:36px;
    height:36px;

    object-fit:contain;
}

.aw-mi-number{
    margin-bottom:7px;

    color:var(--mi-red);

    font-size:15px;
    font-weight:700;
}

.aw-mi-outcome h3{
    margin:0 0 11px;

    color:#fff;

    font-size:17px;
    line-height:1;

    font-weight:700;

    letter-spacing:.04em;
}

.aw-mi-outcome p{
    max-width:220px;

    margin:0 auto;

    font-size:13px;
    line-height:1.45;
}


/* ============================================================
   CLOSING CTA
============================================================ */

.aw-mi-closing{
    padding:32px 0 34px;
}

.aw-mi-closing-grid{
    display:grid;

    grid-template-columns:
        15%
        30%
        33%
        22%;

    align-items:center;
}

.aw-mi-closing-visual{
    display:flex;

    align-items:center;
    justify-content:flex-start;
}

.aw-mi-closing-visual img{
    display:block;
margin-left:-25px;
    width:250px;
    height:auto;

    object-fit:contain;
}

.aw-mi-closing-title{
    padding:0 40px;

    border-left:1px solid var(--mi-line);
}

.aw-mi-closing-title .aw-mi-display{
    font-size:44px;
    line-height:.98;
}

.aw-mi-closing-title .aw-mi-display span{
    color:var(--mi-red);
}

.aw-mi-closing-copy{
    padding:0 48px;

    border-left:1px solid var(--mi-line);
    border-right:1px solid var(--mi-line);
}

.aw-mi-closing-copy p{
    font-size:15px;
    line-height:1.48;
}

.aw-mi-closing-copy h3{
    margin:13px 0 13px;

    color:var(--mi-red);

    font-size:17px;
    line-height:1.2;
    font-weight:700;

    text-transform:uppercase;
}

.aw-mi-closing-copy .aw-mi-small{
    font-size:12px;
}

.aw-mi-closing-cta{
    padding-left:48px;
}

.aw-mi-closing-cta .aw-mi-button{
    width:100%;
    max-width:310px;
}

/* =========================================================
   MARKET INTELLIGENCE — PNG TITLE OVERRIDES
   ========================================================= */

.aw-mi-title-image {
    margin: 0;
    padding: 0;
    line-height: 0;
}

.aw-mi-title-image img {
    display: block;
    width: auto;
    max-width: 100%;
    height: auto;
}


/* HERO
--------------------------------------------------------- */

.aw-mi-hero-title.aw-mi-title-image {
    width: 520px;
    max-width: none;
}

.aw-mi-hero-title.aw-mi-title-image img {
    width: 100%;
}


/* KNOW YOUR REALITY
--------------------------------------------------------- */

.aw-mi-reality-title {
    width: 330px;
    margin-left:325px;
}

.aw-mi-reality-title img {
    width: 100%;
}


/* FOUNDATION FOR MARKET CLARITY
--------------------------------------------------------- */

.aw-mi-foundation-title {
    width: 560px;
}

.aw-mi-foundation-title img {
    width: 100%;
}


/* HOW MARKET INTELLIGENCE COMPOUNDS
--------------------------------------------------------- */

.aw-mi-compounds-title {
    width: 610px;
}

.aw-mi-compounds-title img {
    width: 100%;
}


/* TURN INFORMATION INTO IMPACT
--------------------------------------------------------- */

.aw-mi-impact-title {
    width: 500px;
}

.aw-mi-impact-title img {
    width: 100%;
}


/* YOU MUST UNDERSTAND THE MARKET...
--------------------------------------------------------- */

.aw-mi-shape-title {
    width: 325px;
    margin-left:50px;
}

.aw-mi-shape-title img {
    width: 100%;
}

/* ============================================================
   APPLEWHITE — STRATEGIC INTELLIGENCE
   1920 DESKTOP BUILD
============================================================ */

.aw-si-page{
    --si-black:#030304;
    --si-black-2:#080809;
    --si-white:#f5f3ef;
    --si-copy:#c8c8c8;
    --si-muted:#929292;
    --si-red:#e2282f;
    --si-line:rgba(255,255,255,.16);

    background:var(--si-black);
    color:var(--si-white);

    overflow:hidden;
}

.aw-si-page *,
.aw-si-page *::before,
.aw-si-page *::after{
    box-sizing:border-box;
}

.aw-si-shell{
    width:100%;
    max-width:1790px;

    margin:0 auto;

    padding-left:72px;
    padding-right:72px;
}

.aw-si-page p{
    margin:0;

    color:var(--si-copy);

    font-size:16px;
    line-height:1.55;
}

.aw-si-emphasis{
    color:#fff !important;
    font-weight:600;
}


/* ============================================================
   SHARED PNG TITLE SYSTEM
============================================================ */

.aw-si-title-image{
    margin:0;
    padding:0;

    line-height:0;
}

.aw-si-title-image img{
    display:block;

    width:auto;
    height:auto;

    max-width:100%;
}

.aw-si-hero-title-img{
    width:600px;
}

.aw-si-choices-title-img{
    width:570px;
}

.aw-si-foundation-title-img{
    width:650px;
}

.aw-si-compounds-title-img{
    width:650px;
}

.aw-si-outcomes-title-img{
    width:610px;
}

.aw-si-closing-title-img{
    width:410px;
}


/* ============================================================
   HERO
============================================================ */

.aw-si-hero{
    position:relative;

    background:#020203;

    border-bottom:1px solid var(--si-line);

    overflow:hidden;
}

.aw-si-hero-grid{
    position:relative;

    display:grid;
    grid-template-columns:40% 60%;

    align-items:center;

    min-height:780px;

    padding-top:150px;
    padding-bottom:60px;
}

.aw-si-hero-copy{
    position:relative;

    z-index:4;

    max-width:640px;
}

.aw-si-breadcrumb{
    margin-bottom:38px;

    color:#d7d7d7;

    font-size:12px;
    line-height:1;
    font-weight:600;

    letter-spacing:.05em;
}

.aw-si-breadcrumb span{
    color:var(--si-red);
}

.aw-si-red-rule{
    width:62px;
    height:4px;

    margin:30px 0 26px;

    background:var(--si-red);
}

.aw-si-hero-lead{
    max-width:600px;

    margin:0 0 25px;

    color:#fff;

    font-size:22px;
    line-height:1.35;
    font-weight:600;
}

.aw-si-hero-copy > p{
    max-width:590px;

    margin-bottom:16px;
}

.aw-si-hero-copy .aw-btn{
    margin-top:22px;
}

.aw-si-hero-visual{
    position:absolute;

    top:0;
    right:-75px;
    bottom:0;

    width:63%;

    overflow:hidden;
}

.aw-si-hero-image{
    display:block;

    width:100%;
    height:90%;
    margin-top:95px;

    object-fit:cover;
    object-position:center;
}

.aw-si-hero-visual::before{
    content:"";

    position:absolute;
    inset:0;

    z-index:2;

    pointer-events:none;

    background:linear-gradient(
        90deg,
        #020203 0%,
        rgba(2,2,3,.9) 8%,
        rgba(2,2,3,.48) 24%,
        transparent 46%
    );
}


/* ============================================================
   BETTER CHOICES
============================================================ */

.aw-si-choices{
    padding:50px 0;

    border-bottom:1px solid var(--si-line);
}

.aw-si-choices-grid{
    display:grid;
    grid-template-columns:44% 56%;

    gap:80px;

    align-items:center;
}

.aw-si-choices-heading{
    padding-right:65px;

    border-right:1px solid var(--si-line);
}

.aw-si-choices-copy{
    max-width:735px;
}

.aw-si-choices-copy p{
    margin-bottom:18px;

    font-size:17px;
}


/* ============================================================
   FOUNDATION FOR BETTER DECISIONS
============================================================ */

.aw-si-foundation{
    padding:42px 0 48px;

    border-bottom:1px solid var(--si-line);
}

.aw-si-foundation-title-img{
    margin:0 auto;
}

.aw-si-foundation-grid{
    display:grid;
    grid-template-columns:repeat(5,1fr);

    margin-top:40px;
}

.aw-si-foundation-item{
    padding:0 36px;

    text-align:center;
}

.aw-si-foundation-item + .aw-si-foundation-item{
    border-left:1px solid var(--si-line);
}

.aw-si-icon-circle{
    width:70px;
    height:70px;

    display:flex;

    align-items:center;
    justify-content:center;

    margin:0 auto 17px;

    border:1px solid var(--si-red);
    border-radius:50%;
}

.aw-si-icon-circle img{
    display:block;

    width:36px;
    height:36px;

    object-fit:contain;
}

.aw-si-foundation-item h3{
    margin:0 0 12px;

    color:#fff;

    font-size:16px;
    line-height:1;
    font-weight:700;

    letter-spacing:.06em;
}

.aw-si-foundation-item p{
    max-width:225px;

    margin:0 auto;

    font-size:14px;
    line-height:1.48;
}


/* ============================================================
   COMPOUND EFFECT
============================================================ */

.aw-si-compounds{
    padding:46px 0 50px;

    border-bottom:1px solid var(--si-line);
}

.aw-si-compounds-layout{
    display:grid;
    grid-template-columns:46% 54%;

    margin-top:36px;
}

.aw-si-compounds-intro{
    padding-right:58px;

    border-right:1px solid var(--si-line);
}

.aw-si-compounds-intro p{
    margin-bottom:15px;

    font-size:14px;
    line-height:1.52;
}

.aw-si-compounds-grid{
    display:grid;
    grid-template-columns:repeat(2,1fr);
}

.aw-si-compound-item{
    padding:0 52px;

    text-align:center;
}

.aw-si-compound-item + .aw-si-compound-item{
    border-left:1px solid var(--si-line);
}

.aw-si-compound-icon{
    width:68px;
    height:68px;

    display:flex;

    align-items:center;
    justify-content:center;

    margin:0 auto 16px;

    border:1px solid rgba(255,255,255,.55);
    border-radius:50%;
}

.aw-si-compound-icon img{
    display:block;

    width:36px;
    height:36px;

    object-fit:contain;
}

.aw-si-compound-item h3{
    margin:0 0 13px;

    color:#fff;

    font-size:20px;
    line-height:1.1;
    font-weight:700;
}

.aw-si-compound-item h3 sup{
    font-size:.4em;

    vertical-align:top;
}

.aw-si-compound-item p{
    max-width:245px;

    margin:0 auto;

    font-size:13px;
    line-height:1.48;
}


/* ============================================================
   OUTCOMES
============================================================ */

.aw-si-outcomes{
    padding:42px 0 46px;

    border-bottom:1px solid var(--si-line);
}

.aw-si-outcomes-grid{
    display:grid;
    grid-template-columns:repeat(5,1fr);

    margin-top:38px;
}

.aw-si-outcome{
    padding:0 42px;

    text-align:center;
}

.aw-si-outcome + .aw-si-outcome{
    border-left:1px solid var(--si-line);
}

.aw-si-outcome-icon{
    width:68px;
    height:68px;

    display:flex;

    align-items:center;
    justify-content:center;

    margin:0 auto 10px;

    border:1px solid rgba(255,255,255,.65);
    border-radius:50%;
}

.aw-si-outcome-icon img{
    display:block;

    width:36px;
    height:36px;

    object-fit:contain;
}

.aw-si-number{
    margin-bottom:7px;

    color:var(--si-red);

    font-size:15px;
    font-weight:700;
}

.aw-si-outcome h3{
    margin:0 0 11px;

    color:#fff;

    font-size:17px;
    line-height:1;

    font-weight:700;

    letter-spacing:.04em;
}

.aw-si-outcome p{
    max-width:220px;

    margin:0 auto;

    font-size:13px;
    line-height:1.45;
}


/* ============================================================
   CLOSING
============================================================ */

.aw-si-closing{
    padding:32px 0 34px;
}

.aw-si-closing-grid{
    display:grid;

    grid-template-columns:
        15%
        30%
        33%
        22%;

    align-items:center;
}

.aw-si-closing-visual{
    display:flex;

    align-items:center;
    justify-content:flex-start;
}

.aw-si-closing-visual img{
    display:block;

    width:300px;
    height:auto;
    margin-left:-90px;
    margin-top:-50px;

    object-fit:contain;
}

.aw-si-closing-title{
    padding:0 40px;

    border-left:1px solid var(--si-line);
}

.aw-si-closing-copy{
    padding:0 48px;

    border-left:1px solid var(--si-line);
    border-right:1px solid var(--si-line);
}

.aw-si-closing-copy p{
    margin-bottom:8px;

    font-size:15px;
    line-height:1.48;
}

.aw-si-closing-copy h3{
    margin:13px 0 13px;

    color:var(--si-red);

    font-size:17px;
    line-height:1.2;

    font-weight:700;

    text-transform:uppercase;
}

.aw-si-closing-copy .aw-si-small{
    font-size:12px;
}

.aw-si-closing-cta{
    padding-left:48px;
}

.aw-si-closing-cta .aw-btn{
    width:100%;
    max-width:310px;
}

/* ================================================================
   ACCELERATED INTELLIGENCE
   1920PX DESKTOP BUILD
================================================================ */

.aw-acc-page {
    --acc-red: #ed1c24;
    --acc-bg: #030303;
    --acc-white: #f5f5f5;
    --acc-copy: #c6c6c6;
    --acc-muted: #8c8c8c;
    --acc-line: rgba(255,255,255,.17);

    width: 100%;
    background: var(--acc-bg);
    color: var(--acc-white);
    overflow: hidden;
}

.aw-acc-page *,
.aw-acc-page *::before,
.aw-acc-page *::after {
    box-sizing: border-box;
}

.aw-acc-container {
    width: 1760px;
    max-width: calc(100% - 160px);
    margin: 0 auto;
}

.aw-acc-page p {
    margin: 0 0 20px;
    color: var(--acc-copy);
    font-size: 17px;
    line-height: 1.65;
}

.aw-acc-page h3 {
    margin: 0;
    color: #fff;
}

.aw-acc-title-img {
    display: block;
    width: auto;
    height: auto;
    object-fit: contain;
    
}

.aw-acc-red-rule {
    width: 54px;
    height: 3px;
    margin: 26px 0 28px;
    background: var(--acc-red);
}

.aw-acc-emphasis {
    color: #fff !important;
    font-weight: 600;
}


/* ================================================================
   BREADCRUMB
================================================================ */

.aw-acc-breadcrumb {
    margin-bottom: 54px;
    color: #d8d8d8;
    font-size: 12px;
    font-weight: 600;
    letter-spacing: .08em;
}

.aw-acc-breadcrumb span {
    padding: 0 11px;
    color: #666;
}

.aw-acc-breadcrumb strong {
    color: var(--acc-red);
    font-weight: 600;
}


/* ================================================================
   HERO
================================================================ */

.aw-acc-hero {
    min-height: 780px;
    padding: 150px 0 60px;
    border-bottom: 1px solid var(--acc-line);

}

.aw-acc-hero-grid {
    display: grid;
    grid-template-columns: 600px 1fr;
    gap: 100px;
    align-items: center;
 
}

.aw-acc-hero-copy {
    position: relative;
    z-index: 2;
    margin-left:55px;
}

.aw-acc-title-hero {
    max-width: 560px;
    margin-top: 20px;
}

.aw-acc-hero-lead {
    max-width: 520px;
    margin: 0 0 25px;
    color: #fff;
    font-size: 25px;
    line-height: 1.42;
    font-weight: 600;
}

.aw-acc-hero-copy p {
    max-width: 560px;
}

.aw-acc-hero-copy .aw-btn {
    margin-top: 17px;
}

.aw-acc-hero-visual {
    position: relative;
    height: 750px;
    display: flex;
    align-items: center;
    justify-content: center;
    transform: translateY(-130px);
}

.aw-acc-hero-visual::before {
    content: "";
    position: absolute;
    inset: 0;
    z-index: 2;
    pointer-events: none;
    background:
        linear-gradient(
            90deg,
            #030303 0%,
            rgba(3,3,3,.68) 6%,
            transparent 19%,
            transparent 82%,
            rgba(3,3,3,.68) 94%,
            #030303 100%
        );
}

.aw-acc-hero-visual img {
    position: relative;
    z-index: 1;
    display: block;
    width: 115%;
    max-width: 2125px;
    height: auto;
    max-height: 100%;
    object-fit: contain;
}


/* ================================================================
   THINKING / STATEMENT
================================================================ */

.aw-acc-thinking {
    padding: 105px 0;
    border-bottom: 1px solid var(--acc-line);
}

.aw-acc-thinking-grid {
    display: grid;
    grid-template-columns: 760px 1fr;
    gap: 110px;
}

.aw-acc-statement {
    padding-right: 90px;
    border-right: 1px solid var(--acc-line);
}

.aw-acc-title-statement {
    max-width: 715px;
    margin-top: 24px;
}

.aw-acc-thinking-copy {
    max-width: 690px;
    padding-top: 44px;
}

.aw-acc-thinking-copy p {
    font-size: 18px;
}


/* ================================================================
   SHARED SECTION TITLES
================================================================ */

.aw-acc-title-section {
    max-width: 780px;
    margin-top: 18px;
}

.aw-acc-title-section-ii {
    max-width: 500px;
    margin-top: 18px;
}


/* ================================================================
   SHARED CIRCULAR ICON SYSTEM
================================================================ */

.aw-acc-circle {
    position: relative;
    z-index: 3;

    width: 78px;
    height: 78px;

    display: flex;
    align-items: center;
    justify-content: center;

    border: 1px solid rgba(255,255,255,.48);
    border-radius: 50%;

    background: #030303;
}

.aw-acc-circle img {
    display: block;
    width: 40px;
    height: 40px;
    object-fit: contain;
}


/* ================================================================
   FOUNDATION FOR RESPONSIBLE ACCELERATION
================================================================ */

.aw-acc-foundation {
    padding: 95px 0 105px;
    border-bottom: 1px solid var(--acc-line);
}

.aw-acc-foundation-track {
    position: relative;

    display: grid;
    grid-template-columns: repeat(5, 1fr);

    gap: 40px;
    margin-top: 72px;
}

.aw-acc-foundation-track::before {
    content: "";
    position: absolute;

    top: 39px;
    left: 7%;
    right: 7%;

    height: 1px;
    background: rgba(255,255,255,.25);
}

.aw-acc-foundation-track::after {
    content: "";
    position: absolute;

    top: 36px;
    left: 50%;

    width: 7px;
    height: 7px;

    transform: translateX(-50%);
    border-radius: 50%;
    background: var(--acc-red);
    box-shadow: 0 0 12px rgba(237,28,36,.7);
}

.aw-acc-foundation-item {
    position: relative;
    z-index: 2;
    text-align: center;
}

.aw-acc-foundation-item .aw-acc-circle {
    margin: 0 auto 27px;
}

.aw-acc-foundation-item h3 {
    min-height: 47px;
    margin-bottom: 12px;

    font-size: 17px;
    line-height: 1.35;
    font-weight: 700;
    letter-spacing: .045em;
}

.aw-acc-foundation-item p {
    max-width: 250px;
    margin: 0 auto;

    font-size: 15px;
    line-height: 1.55;
}


/* RED CONNECTION NODES */

.aw-acc-foundation-item:not(:last-child)::after {
    content: "";
    position: absolute;

    top: 36px;
    right: -24px;

    width: 7px;
    height: 7px;

    border-radius: 50%;
    background: var(--acc-red);
    box-shadow: 0 0 9px rgba(237,28,36,.7);
}


/* ================================================================
   HOW ACCELERATED INTELLIGENCE COMPOUNDS
================================================================ */

.aw-acc-compounds {
    padding: 100px 0 110px;
    border-bottom: 1px solid var(--acc-line);
}

.aw-acc-compounds-intro {
    max-width: 1160px;
    margin: 34px 0 55px;
}

.aw-acc-compounds-intro p {
    font-size: 18px;
    line-height: 1.65;
}


/*
   THIS NOW MATCHES THE INTELLIGENCE-PAGE SYSTEM:
   icon circle on left / copy on right / dividing lines
*/

.aw-acc-compound-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    column-gap: 80px;
    position: relative;
    border-top: 1px solid var(--acc-line);
}

.aw-acc-compound-grid::after {
    content: "";
    position: absolute;
    
    top: 0;
    bottom: 0;
    
    left: 50%;
    width: 1px;
    
    background: var(--acc-line);
    transform: translateX(-50%);
    pointer-events: none;
}

.aw-acc-compound-item {
    min-height: 142px;

    display: grid;
    grid-template-columns: 90px 1fr;
    gap: 25px;
    align-items: center;

    padding: 27px 10px 27px 0;

    border-bottom: 1px solid var(--acc-line);
}

.aw-acc-compound-item:nth-child(odd) {
    padding-right: 40px;

}

.aw-acc-compound-item:nth-child(even) {
    padding-left: 10px;
}

.aw-acc-compound-copy h3 {
    margin-bottom: 9px;

    font-size: 18px;
    font-weight: 700;
    letter-spacing: .04em;
}

.aw-acc-compound-copy p {
    max-width: 600px;
    margin: 0;

    font-size: 15px;
    line-height: 1.55;
}


/* Final seventh intelligence spans width */

.aw-acc-compound-item:last-child:nth-child(odd) {
    grid-column: 1 / -1;

    width: calc(50% - 40px);
    border-right: 0;
}


/* ================================================================
   WHAT ORGANIZATIONS GAIN
================================================================ */

.aw-acc-gains {
    position: relative;

    padding: 95px 0 110px;

    border-bottom: 1px solid var(--acc-line);
}

.aw-acc-gain-track {
    position: relative;

    display: grid;
    grid-template-columns: repeat(5, 1fr);

    gap: 45px;
    margin-top: 70px;
}

.aw-acc-gain-track::before {
    content: "";
    position: absolute;

    top: 39px;
    left: 7%;
    right: 7%;

    height: 1px;

    background: rgba(255,255,255,.25);
}

.aw-acc-gain-item {
    position: relative;
    z-index: 2;

    text-align: center;
}

.aw-acc-gain-item .aw-acc-circle {
    margin: 0 auto 25px;
}

.aw-acc-gain-item h3 {
    margin-bottom: 11px;

    font-size: 18px;
    font-weight: 700;
    letter-spacing: .06em;
}

.aw-acc-gain-item p {
    max-width: 240px;
    margin: 0 auto;

    font-size: 15px;
    line-height: 1.55;
}

.aw-acc-gain-item:not(:last-child)::after {
    content: "";
    position: absolute;

    top: 36px;
    right: -27px;

    width: 7px;
    height: 7px;

    border-radius: 50%;

    background: var(--acc-red);
    box-shadow: 0 0 9px rgba(237,28,36,.7);
}


/* ================================================================
   CLOSING
================================================================ */

.aw-acc-closing {
    padding: 55px 0 65px;
}

.aw-acc-closing-grid {
    display: grid;

    grid-template-columns:
        300px
        540px
        1fr
        300px;

    gap: 55px;
    align-items: center;
}

.aw-acc-closing-visual {
    position: relative;
    height: 310px;
}

.aw-acc-closing-visual::after {
    content: "";
    position: absolute;
    inset: 0;

    background:
        linear-gradient(
            90deg,
            transparent 55%,
            #030303 100%
        );

    pointer-events: none;
}

.aw-acc-closing-visual img {
    width: 100%;
    height: 100%;
    object-fit: contain;
}

.aw-acc-title-closing {
    max-width: 500px;
}

.aw-acc-closing-copy {
    padding: 0 45px;
    border-left: 1px solid var(--acc-line);
    border-right: 1px solid var(--acc-line);
}

.aw-acc-closing-copy-ii {
    padding: 0 45px;
    border-left: 1px solid var(--acc-line);
}

.aw-acc-closing-copy p {
    margin-bottom: 13px;

    font-size: 15px;
    line-height: 1.55;
}

.aw-acc-closing-copy .aw-acc-closing-lead {
    margin-top: 20px;
    margin-bottom: 20px;

    color:#e2282a;
    font-size: 17px;
    font-weight: 600;
}

.aw-acc-closing-action {
    display: flex;
    

    
}


/* ================================================================
   1920PX TARGET LOCK
================================================================ */

@media (min-width: 1800px) {

    .aw-acc-container {
        width: 1760px;
        max-width: 1760px;
    }

}

/* ==============================================================
   ACTIVATING INTELLIGENCE
   DESKTOP / 1920PX
============================================================== */

.aw-act-page {
    --act-red: #ed1c24;
    --act-bg: #030303;
    --act-white: #f5f5f5;
    --act-copy: #bcbcbc;
    --act-line: rgba(255,255,255,.16);

    width: 100%;
    overflow: hidden;
    background: var(--act-bg);
    color: var(--act-white);
}

.aw-act-wrap {
    width: 1760px;
    max-width: calc(100% - 160px);
    margin-left: auto;
    margin-right: auto;
}

.aw-act-png {
    display: block;
    height: auto;
    object-fit: contain;
}


/* --------------------------------------------------------------
   BREADCRUMB
-------------------------------------------------------------- */

.aw-act-breadcrumb {
    margin-bottom: 47px;
    color: #d4d4d4;
    font-size: 12px;
    font-weight: 600;
    letter-spacing: .07em;
}

.aw-act-breadcrumb span {
    margin: 0 9px;
    color: #666;
}

.aw-act-breadcrumb strong {
    color: var(--act-red);
}


/* --------------------------------------------------------------
   COMMON
-------------------------------------------------------------- */

.aw-act-red-rule {
    width: 54px;
    height: 3px;
    margin: 25px 0 27px;
    background: var(--act-red);
}

.aw-act-circle {
    width: 70px;
    height: 70px;
    flex: 0 0 70px;

    display: flex;
    align-items: center;
    justify-content: center;

    border: 1px solid rgba(255,255,255,.5);
    border-radius: 50%;
}

.aw-act-circle img {
    display: block;
    width: 40px;
    height: 40px;
    object-fit: contain;
}


/* --------------------------------------------------------------
   HERO
-------------------------------------------------------------- */

.aw-act-hero {
    height: 925px;
    border-bottom: 1px solid var(--act-line);
}

.aw-act-hero-inner {
    height: 100%;

    display: grid;
    grid-template-columns: 630px 1fr;
    column-gap: 60px;
   

    align-items: center;
}

.aw-act-hero-copy {
    align-self: start;
     padding-top: 150px;
    margin-left:55px;
}

.aw-act-hero-title {
    width: 560px;
    margin-top: 20px;
}

.aw-act-hero-copy h2 {
    margin: 0 0 22px;

    color: #fff;

    font-size: 26px;
    line-height: 1.32;
    font-weight: 600;
}

.aw-act-hero-copy p {
    width: 620px;
    margin: 0 0 18px;

    color: var(--act-copy);

    font-size: 16px;
    line-height: 1.65;
}

.aw-act-hero-copy .aw-btn {
    margin-top: 15px;
}


/* HERO ART */

.aw-act-hero-art {
    position: relative;
    height: 650px;
    width: 100%

    display: flex;
    align-items: center;
    justify-content: flex-end;
    
    overflow: hidden;
}

.aw-act-hero-art img {
    display: block;

    width: 100%;
    height: 100%;

    object-fit: contain;
    object-position: center right;
}


/* HERO ICONS */

.aw-act-hero-icons {
    align-self: center;
}

.aw-act-hero-icon-row {
    min-height: 145px;

    display: flex;
    align-items: center;
    gap: 23px;

    border-bottom: 1px solid var(--act-line);
}

.aw-act-hero-icon-row:last-child {
    border-bottom: 0;
}

.aw-act-hero-icon-row h3 {
    margin: 0 0 7px;

    color: #fff;

    font-size: 17px;
    font-weight: 700;
    letter-spacing: .04em;
}

.aw-act-hero-icon-row p {
    width: 240px;
    margin: 0;

    color: var(--act-copy);

    font-size: 14px;
    line-height: 1.55;
}


/* --------------------------------------------------------------
   TACTIC TRAP / FOUNDATION
-------------------------------------------------------------- */

.aw-act-system {
    padding: 88px 0 100px;
    border-bottom: 1px solid var(--act-line);
}

.aw-act-system-grid {
    display: grid;
    grid-template-columns: 620px 1fr;
    column-gap: 95px;
}


/* LEFT */

.aw-act-trap {
    padding-right: 75px;
    border-right: 1px solid var(--act-line);
}

.aw-act-trap-title {
    width: 450px;
    margin: 20px 0 31px;
}

.aw-act-trap p {
    width: 530px;
    margin: 0 0 20px;

    color: var(--act-copy);

    font-size: 16px;
    line-height: 1.65;
}

.aw-act-trap ul {
    width: 530px;
    margin: 24px 0 26px;
    padding: 0;
    list-style: none;
}

.aw-act-trap li {
    position: relative;

    margin-bottom: 9px;
    padding-left: 18px;

    color: var(--act-copy);

    font-size: 15px;
    line-height: 1.5;
}

.aw-act-trap li::before {
    content: "";

    position: absolute;
    left: 0;
    top: 9px;

    width: 5px;
    height: 5px;

    border-radius: 50%;
    background: var(--act-red);
}


/* FOUNDATION */

.aw-act-foundation {
    padding-left: 5px;
}

.aw-act-foundation-title {
    width: 690px;
    margin-top: 20px;
}

.aw-act-foundation-list {
    margin-top: 35px;
}

.aw-act-foundation-row {
    min-height: 101px;

    display: flex;
    align-items: center;
    gap: 25px;

    border-bottom: 1px solid var(--act-line);
}

.aw-act-foundation-row:last-child {
    border-bottom: 0;
}

.aw-act-foundation-copy h3 {
    margin: 0 0 6px;

    color: #fff;

    font-size: 17px;
    font-weight: 700;
    letter-spacing: .04em;
}

.aw-act-foundation-copy p {
    margin: 0;

    color: var(--act-copy);

    font-size: 15px;
    line-height: 1.5;
}


/* --------------------------------------------------------------
   COMPOUNDS
-------------------------------------------------------------- */

.aw-act-compounds {
    padding: 90px 0 100px;
    border-bottom: 1px solid var(--act-line);
}

.aw-act-section-title {
    width: 760px;
    margin-top: 19px;
}

.aw-act-compounds-intro {
    width: 1260px;

    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 70px;

    margin: 32px 0 48px;
}

.aw-act-compounds-intro p {
    margin: 0;

    color: var(--act-copy);

    font-size: 16px;
    line-height: 1.65;
}


/* TWO COLUMNS */

.aw-act-compound-grid {
    position: relative;

    display: grid;
    grid-template-columns: 1fr 1fr;
    column-gap: 80px;

    border-top: 1px solid var(--act-line);
}


/*
   INDEPENDENT CENTER LINE.
   NOT CONNECTED TO LEFT COLUMN.
*/

.aw-act-compound-grid::before {
    content: "";

    position: absolute;

    top: 0;
    bottom: 0;
    left: 50%;

    width: 1px;

    background: var(--act-line);
    transform: translateX(-50%);
}

.aw-act-compound-row {
    min-height: 135px;

    display: flex;
    align-items: center;
    gap: 25px;

    border-bottom: 1px solid var(--act-line);
}

.aw-act-compound-row:nth-child(7),
.aw-act-compound-row:nth-child(6) {
   border-bottom: none;
   }

.aw-act-compound-row:nth-child(odd) {
    padding-right: 40px;
}

.aw-act-compound-row:nth-child(even) {
    padding-left: 40px;
}

.aw-act-compound-row h3 {
    margin: 0 0 7px;

    color: #fff;

    font-size: 17px;
    font-weight: 700;
    letter-spacing: .035em;
}

.aw-act-compound-row p {
    width: 580px;
    margin: 0;

    color: var(--act-copy);

    font-size: 15px;
    line-height: 1.52;
}

.aw-act-compound-empty {
    border-bottom: none;
}


/* --------------------------------------------------------------
   OUTCOMES
-------------------------------------------------------------- */

.aw-act-outcomes {
    padding: 88px 0 100px;
    border-bottom: 1px solid var(--act-line);
}

.aw-act-outcomes-track {
    position: relative;

    display: grid;
    grid-template-columns: repeat(5, 1fr);
    gap: 55px;

    margin-top: 64px;
}

.aw-act-outcomes-track::before {
    content: "";

    position: absolute;

    top: 35px;
    left: 8%;
    right: 8%;

    height: 1px;

    background: rgba(255,255,255,.27);
}

.aw-act-outcome {
    position: relative;
    z-index: 1;

    text-align: center;
}

.aw-act-outcome .aw-act-circle {
    position: relative;
    z-index: 2;

    margin: 0 auto 17px;

    background: var(--act-bg);
}

.aw-act-outcome:not(:last-child)::after {
    content: "";

    position: absolute;

    top: 32px;
    right: -31px;

    width: 7px;
    height: 7px;

    border-radius: 50%;
    background: var(--act-red);
}

.aw-act-outcome span {
    display: block;

    margin-bottom: 7px;

    color: var(--act-red);

    font-size: 14px;
    font-weight: 700;
}

.aw-act-outcome h3 {
    margin: 0 0 10px;

    color: #fff;

    font-size: 17px;
    font-weight: 700;
    letter-spacing: .045em;
}

.aw-act-outcome p {
    width: 245px;
    margin: 0 auto;

    color: var(--act-copy);

    font-size: 15px;
    line-height: 1.5;
}


/* --------------------------------------------------------------
   CLOSING
-------------------------------------------------------------- */

.aw-act-closing {
    padding: 48px 0 54px;
}

.aw-act-closing-inner {
    display: grid;

    grid-template-columns:
        285px
        510px
        1fr
        280px;

    column-gap: 48px;

    align-items: center;
}

.aw-act-closing-art {
    height: 190px;
    width:325px;
    border-right: 1px solid var(--act-line);
    padding-right:50px;
}

.aw-act-closing-art img {
    display: block;

    width: 100%;
    height: 100%;

    object-fit: contain;
}

.aw-act-closing-title {
    padding-right: 35px;
}

.aw-act-closing-title img {
    width: 350px;
    margin-left:115px;
}

.aw-act-closing-copy {
    padding: 0 42px;

    border-left: 1px solid var(--act-line);
    border-right: 1px solid var(--act-line);
}

.aw-act-closing-copy p {
    margin: 0 0 13px;

    color: var(--act-copy);

    font-size: 14px;
    line-height: 1.55;
}

.aw-act-closing-copy strong {
    display: block;

    margin: 17px 0 17px;

    color: #e2282a;

    font-size: 16px;
    font-weight: 600;
}

.aw-act-closing-cta {
    display: flex;

}


/* --------------------------------------------------------------
   1920PX TARGET
-------------------------------------------------------------- */

@media (min-width: 1800px) {

    .aw-act-wrap {
        width: 1760px;
        max-width: 1760px;
    }

}

/* ==============================================================
   APPLEWHITE — ABOUT PAGE
   DESKTOP BUILD / 1920PX
============================================================== */

.aw-about-page {
    --about-red: #ed1c24;
    --about-black: #050505;
    --about-black-2: #090909;
    --about-white: #f4f4f2;
    --about-copy-dark: #222;
    --about-copy-light: #d0d0d0;
    --about-line-dark: rgba(0,0,0,.15);
    --about-line-light: rgba(255,255,255,.22);

    width: 100%;
    overflow: hidden;
    background: var(--about-black);
}

.aw-about-wrap {
    width: 1760px;
    max-width: calc(100% - 160px);
    margin: 0 auto;
}

.aw-about-title {
    display: block;
    height: auto;
    object-fit: contain;
    object-position: left center;
}

.aw-about-red-rule {
    width: 52px;
    height: 4px;
    margin-top: 22px;
    background: var(--about-red);
}


/* ==============================================================
   01 — HERO
============================================================== */

.aw-about-hero {
    height: 1020px;
    background: #030303;
}

.aw-about-hero-grid {
    height: 100%;

    display: grid;
    grid-template-columns: 610px 1fr;
    column-gap: 85px;

    align-items: stretch;
}

.aw-about-hero-copy {
    align-self: center;
    padding-bottom: 5px;
    margin-top: 100px;
    margin-left:55px;
}

.aw-about-hero-title {
    width: 575px;
    margin-top: 19px;
}

.aw-about-hero-copy .aw-about-red-rule {
    margin-bottom: 26px;
}

.aw-about-hero-copy p {
    width: 570px;
    margin: 0 0 18px;

    color: var(--about-copy-light);

    font-size: 16px;
    line-height: 1.6;
}

.aw-about-hero-visual {
    position: relative;
    height: 100%;
    overflow: hidden;
}

.aw-about-hero-visual img {
    display: block;

    width: 100%;
    height: 100%;

    object-fit: cover;
    object-position: center;
}

/* soften left image edge into black */
.aw-about-hero-visual::before {
    content: "";

    position: absolute;
    z-index: 2;
    inset: 0;

    pointer-events: none;

    background:
        linear-gradient(
            90deg,
            #030303 0%,
            rgba(3,3,3,.68) 7%,
            rgba(3,3,3,.15) 18%,
            transparent 32%
        );
}


/* ==============================================================
   02 — BUILT DIFFERENT
============================================================== */

.aw-about-different {
    min-height: 620px;
    padding: 70px 0;

    background: #f4f4f2;
    color: #111;
}

.aw-about-different-grid {
    display: grid;
    grid-template-columns: 650px 1fr;
    column-gap: 130px;
}

.aw-about-different .aw-pi-kicker {
    color: var(--about-red);
}

.aw-about-different-title {
    width: 610px;
    margin-top: 18px;
}

.aw-about-different-copy .aw-about-red-rule {
    margin-bottom: 38px;
}

.aw-about-different-copy p {
    width: 550px;
    margin: 0 0 25px;

    color: #242424;

    font-size: 16px;
    line-height: 1.55;
}

.aw-about-different-copy .aw-about-red-copy {
    margin-top: 35px;
    margin-bottom: 3px;

    color: var(--about-red);
    font-weight: 600;
}

.aw-about-connect {
    margin-top: 0 !important;
}


/* PRINCIPLES */

.aw-about-principles {
    padding-top: 0;
}

.aw-about-principle {
    min-height: 96px;

    display: grid;
    grid-template-columns: 70px 60px 1fr;
    column-gap: 22px;

    align-items: center;

    border-bottom: 1px solid var(--about-line-dark);
}

.aw-about-principle:last-child {
    border-bottom: 0;
}

.aw-about-principle-icon {
    width: 62px;
    height: 62px;

    display: flex;
    align-items: center;
    justify-content: center;

    border-radius: 50%;
    background: #050505;
}

.aw-about-principle-icon img {
    display: block;
    width: 35px;
    height: 35px;
    object-fit: contain;
}

.aw-about-principle-num {
    color: var(--about-red);
font-family: "Bebas Neue";
    font-size: 31px;
    line-height: 1;
    font-weight: 600;
}

.aw-about-principle-copy h3 {
    margin: 0 0 4px;
    font-family: "Bebas Neue";
    color: #111;

    font-size: 24px;
    line-height: 1;
    font-weight: 700;
}

.aw-about-principle-copy p {
    margin: 0;

    color: #333;

    font-size: 14px;
    line-height: 1.3;
}


/* ==============================================================
   03 — POINT OF VIEW
============================================================== */

.aw-about-pov {
    min-height: 535px;
    padding: 66px 0 62px;

    background: #070707;
    color: #fff;
}

.aw-about-pov-title {
    width: 505px;
    margin-top: 18px;
}

.aw-about-pov > .aw-about-wrap > .aw-about-red-rule {
    margin-bottom: 25px;
}

.aw-about-pov-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);

    margin-top: 0;
}

.aw-about-pov-item {
    min-height: 220px;
    padding: 0 65px 0 0;
}

.aw-about-pov-item + .aw-about-pov-item {
    padding-left: 75px;
    border-left: 1px solid rgba(255,255,255,.45);
}

.aw-about-pov-icon {
    height: 55px;
    margin-bottom: 15px;
}

.aw-about-pov-icon img {
    display: block;
    width: 70px;
    height: 70px;
    object-fit: contain;
}

.aw-about-pov-item h3 {
    margin: 0 0 13px;

    color: #fff;

    font-size: 27px;
    font-family: "Bebas Neue";
    line-height: 1.15;
    font-weight: 700;
}

.aw-about-pov-item p {
    margin: 0;

    color: #d2d2d2;

    font-size: 15px;
    line-height: 1.45;
}


/* ==============================================================
   04 — FOUNDER
============================================================== */

.aw-about-founder {
    height: 650px;

    background: #f4f4f2;
    color: #111;

    overflow: hidden;
}

.aw-about-founder-grid {
    height: 100%;

    display: grid;
    grid-template-columns: 820px 1fr;
    column-gap: 70px;
}


/* FOUNDER IMAGE */

.aw-about-founder-visual {
    position: relative;
    height: 100%;
}

.aw-about-founder-a {
    position: absolute;

    left: 0;
    bottom: 0;

    width: 400px;
    height: 580px;

    object-fit: contain;
    object-position: left bottom;
}

.aw-about-founder-photo {
    position: absolute;
    z-index: 2;

    left: 205px;
    bottom: 0;

    width: 535px;
    height: 635px;

    object-fit: contain;
    object-position: center bottom;
}


/* FOUNDER COPY */

.aw-about-founder-copy {
    align-self: center;
    padding-right: 60px;
}

.aw-about-founder .aw-pi-kicker {
    color: var(--about-red);
}

.aw-about-founder-title {
    width: 300px;
    margin-top: 14px;
}

.aw-about-founder-copy .aw-about-red-rule {
    margin-bottom: 23px;
}

.aw-about-founder-copy > p {
    width: 690px;
    margin: 0;

    color: #252525;

    font-size: 15px;
    line-height: 1.45;
}


/* QUOTE */

.aw-about-founder-quote {
    position: relative;

    display: flex;
    align-items: flex-start;

    margin: 28px 0 9px;
    padding: 0;

    border: 0;
}

.aw-about-founder-quote p {
    margin: 0 8px;

    color: var(--about-red);

    font-size: 28px;
    line-height: 1.13;
    font-weight: 600;
}

.aw-about-quote-mark {
    color: #050505;

    font-family: Georgia, serif;
    font-size: 50px;
    line-height: .75;
    font-weight: 700;
}

.aw-about-quote-end {
    align-self: flex-end;
}


/* SIGNATURE */

.aw-about-signature {
    margin-left: 45px;
}

.aw-about-signature img {
    display: block;

    width: 260px;
    height: auto;
}

.aw-about-signature span {
    display: block;

    margin: -3px 0 0 25px;

    color: #111;

    font-size: 11px;
    font-weight: 700;
    letter-spacing: .08em;
}


/* ==============================================================
   05 — HOW WE THINK
============================================================== */

.aw-about-think {
    height: 550px;

    background: #060606;
    color: #fff;
}

.aw-about-think-grid {
    height: 100%;

    display: grid;
    grid-template-columns: 600px 1fr;
    column-gap: 85px;

    align-items: center;
}

.aw-about-think-title {
    width: 400px;
    margin-top: 17px;
}

.aw-about-think-copy .aw-about-red-rule {
    margin-bottom: 18px;
}

.aw-about-think-copy p {
    width: 520px;
    margin: 0 0 20px;

    color: #c9c9c9;

    font-size: 14px;
    line-height: 1.45;
}

.aw-about-framework-link {
    display: inline-flex;
    align-items: center;
    justify-content: center;

    min-width: 235px;
    height: 42px;

    padding: 0 22px;

    background: var(--about-red);
    color: #fff;

    font-size: 12px;
    font-weight: 700;
    letter-spacing: .05em;

    text-decoration: none;
}

.aw-about-think-visual {
    height: 550px;

    display: flex;
    align-items: center;
    justify-content: center;
}

.aw-about-think-visual img {
    display: block;

    width: 100%;
    max-width: 1200px;
    height: 100%;

    object-fit: contain;
}


/* ==============================================================
   06 — WHAT WE DO
============================================================== */

.aw-about-work {
    min-height: 415px;
    padding: 55px 0 50px;

    background: #f4f4f2;
    color: #111;
}

.aw-about-work-grid {
    display: grid;
    grid-template-columns: 570px 1fr;
    column-gap: 85px;
}

.aw-about-work .aw-pi-kicker {
    color: var(--about-red);
}

.aw-about-work-title {
    width: 450px;
    margin-top: 16px;
}


/* RIGHT */

.aw-about-work-intro {
    width: 1000px;
    max-width: 100%;

    margin: 2px 0 33px;

    color: #222;

    font-size: 15px;
    line-height: 1.45;
}

.aw-about-process {
    display: grid;

    grid-template-columns:
        1fr 32px
        1fr 32px
        1fr 32px
        1fr 32px
        1fr;

    align-items: start;
}

.aw-about-process-step {
    text-align: center;
}

.aw-about-process-icon {
    width: 62px;
    height: 62px;

    display: flex;
    align-items: center;
    justify-content: center;

    margin: 0 auto 10px;

    border-radius: 50%;
    background: #050505;
}

.aw-about-process-icon img {
    display: block;

    width: 40px;
    height: 40px;

    object-fit: contain;
}

.aw-about-process-step span {
    display: block;

    margin-bottom: 4px;

    color: var(--about-red);

    font-size: 14px;
    font-weight: 700;
}

.aw-about-process-step h3 {
    margin: 0 0 8px;

    color: #111;

    font-size: 14px;
    font-weight: 700;
}

.aw-about-process-step p {
    margin: 0;

    color: #333;

    font-size: 12px;
    line-height: 1.35;
}

.aw-about-process-arrow {
    padding-top: 14px;

    color: var(--about-red);

    font-size: 43px;
    line-height: 1;
    font-weight: 300;

    text-align: center;
}


/* ==============================================================
   07 — CLOSING
============================================================== */

.aw-about-closing {
    height: 450px;

    background: #070707;
    color: #fff;
}

.aw-about-closing-grid {
    position: relative;

    height: 100%;

    display: grid;
    grid-template-columns: 520px 520px 1fr;
    column-gap: 70px;

    align-items: center;
}

.aw-about-closing-heading {
    position: relative;
    z-index: 3;
}

.aw-about-closing-title {
    width: 400px;
    margin-top: 13px;
}

.aw-about-closing-copy {
    position: relative;
    z-index: 3;
}

.aw-about-closing-copy p {
    margin: 0 0 13px;

    color: #d0d0d0;

    font-size: 15px;
    line-height: 1.4;
}

.aw-about-closing-copy strong {
    display: block;

    margin: 0 0 18px;

    color: #fff;

    font-size: 15px;
    line-height: 1.3;
    font-weight: 600;
}

.aw-about-closing-copy .aw-btn {
    margin-top: 3px;
}


/* CLOSING NETWORK */

.aw-about-closing-art {
    position: absolute;

    z-index: 1;

    top: 0;
    right: -40px;
    bottom: 0;

    width: 650px;

    overflow: hidden;
}

.aw-about-closing-art img {
    display: block;

    width: 100%;
    height: 100%;

    object-fit: cover;
    object-position: center right;

    opacity: .8;
}


/* ==============================================================
   1920PX LOCK
============================================================== */

@media (min-width: 1800px) {

    .aw-about-wrap {
        width: 1760px;
        max-width: 1760px;
    }

}

/* ============================================================
   APPLEWHITE HOME — CLIENT REVISION ADDENDUM
   1920PX DESKTOP BUILD
============================================================ */

.aw-home{
    overflow-x:hidden;
}


/* ============================================================
   NEW PROBLEM SECTION
============================================================ */

.aw-home-problem{
    position:relative;
    background:#050505;
    color:#fff;
    padding:105px 0 0;
    border-top:1px solid rgba(255,255,255,.10);
    border-bottom:1px solid rgba(255,255,255,.10);
}

.aw-home-problem-grid{
    display:grid;
    grid-template-columns: .88fr 1.12fr;
    gap:105px;
    align-items:start;
}

.aw-home-problem-intro{
    padding-top:4px;
}

.aw-problem-title-image{
    display:block;
    width:100%;
    max-width:350px;
    height:auto;
    margin:18px 0 36px;
}

.aw-home-problem-lede{
    max-width:600px;
    margin:0;
    font-size:23px;
    line-height:1.5;
    color:rgba(255,255,255,.76);
}

.aw-home-problem-lede strong{
    color:#fff;
    font-weight:600;
}


/* LIST */

.aw-home-problem-list{
    border-top:1px solid rgba(255,255,255,.16);
}

.aw-home-problem-item{
    position:relative;
    display:grid;
    grid-template-columns:18px 1fr;
    gap:21px;
    align-items:center;
    min-height:86px;
    padding:17px 8px 17px 0;
    border-bottom:1px solid rgba(255,255,255,.13);
}

.aw-home-problem-dot{
    display:block;
    width:7px;
    height:7px;
    background:#e2282a;
    border-radius:50%;
    box-shadow:0 0 12px rgba(226,40,42,.55);
}

.aw-home-problem-item small{
    display:block;
    margin-bottom:4px;
    color:#e2282a;
    font-size:11px;
    font-weight:700;
    letter-spacing:.14em;
    text-transform:uppercase;
}

.aw-home-problem-item p{
    margin:0;
    color:#fff;
    font-size:17px;
    line-height:1.45;
}


/* BOTTOM STATEMENT */

.aw-home-problem-bottom{
    display:flex;
    align-items:center;
    justify-content:space-between;
    gap:60px;
    margin-top:70px;
    padding-top:34px;
    padding-bottom:42px;
    border-top:1px solid rgba(255,255,255,.15);
}

.aw-home-problem-bottom p{
    margin:0;
    color:#fff;
    font-size:25px;
    line-height:1.35;
}

.aw-home-problem-bottom p strong{
    color:#e2282a;
    font-weight:600;
}


/* ============================================================
   COMPOUND INTELLIGENCE — FOUR STAGES
============================================================ */

.aw-process-four{
    grid-template-columns:repeat(2, 1fr);
}

.aw-process-four .aw-process-step{
    min-height:230px;
}


/* ============================================================
   PROOF — FOUR CASES
============================================================ */

.aw-case-cards-four{
    display:grid;
    grid-template-columns:repeat(2, 1fr);
    gap:24px;
}

.aw-case-cards-four .aw-case-card-premium{
    width:100%;
}

.aw-case-cards-four .aw-case-image{
    min-height:220px;
}

.aw-case-cards-four .aw-case-body h3{
    margin:13px 0 8px;
    font-size:18px;
    line-height:1.25;

    color:#fff;
}


/* ============================================================
   WHY APPLEWHITE
============================================================ */

.aw-home-thinking{
    align-self:start;
    margin-top:18px;
}

.aw-home-thinking .aw-ai-title{
    display:block;
    width:100%;
    max-width:590px;
    height:auto;
    margin:0 0 20px;
}

.aw-home-thinking p{
    max-width:690px;
    margin:0;
    line-height:1.65;
}

.aw-home-certifications{
    display:flex;
    align-items:center;
    justify-content:center;
}

.aw-home-certifications img{
    display:block;
    max-width:100%;
    height:auto;
}


/* ============================================================
   INSIGHTS
============================================================ */

.aw-home-insights{
    position:relative;
    background:#050505;
    color:#fff;
    padding:105px 0 110px;
    border-top:1px solid rgba(255,255,255,.10);
}

.aw-home-insights-head{
    display:grid;
    grid-template-columns:1fr .78fr;
    gap:110px;
    align-items:end;
    padding-bottom:48px;
    margin-top:-50px;
    border-bottom:1px solid rgba(255,255,255,.14);
}

.aw-home-insights-head .aw-section-title-image{
    display:block;
    width:100%;
    max-width:500px;
    height:auto;
    margin-top:15px;
}

.aw-home-insights-head > p{
    max-width:590px;
    margin:0 0 8px;
    color:rgba(255,255,255,.67);
    font-size:18px;
    line-height:1.6;
}


/* INSIGHT CARDS */

.aw-home-insights-grid{
    display:grid;
    grid-template-columns:repeat(3,1fr);
    gap:28px;
    margin-top:42px;
}

.aw-home-insight-card{
    position:relative;
    min-height:390px;
    border:1px solid rgba(255,255,255,.14);
    background:#080808;
}

.aw-home-insight-image{
    display:block;
    height:215px;
    overflow:hidden;
    border-bottom:1px solid rgba(255,255,255,.12);
}

.aw-home-insight-image img{
    display:block;
    width:100%;
    height:100%;
    object-fit:cover;
}

.aw-home-insight-body{
    padding:26px 27px 30px;
}

.aw-home-insight-body > span,
.aw-home-insight-placeholder > span{
    display:block;
    margin-bottom:12px;
    color:#e2282a;
    font-size:10px;
    font-weight:700;
    letter-spacing:.17em;
}

.aw-home-insight-card h3{
    margin:0 0 13px;
    color:#fff;
    font-size:22px;
    line-height:1.25;
}

.aw-home-insight-card h3 a{
    color:inherit;
    text-decoration:none;
}

.aw-home-insight-card p{
    margin:0 0 22px;
    color:rgba(255,255,255,.65);
    font-size:15px;
    line-height:1.6;
}


/* EMPTY BLOG PLACEHOLDERS */

.aw-home-insight-placeholder{
    display:flex;
    flex-direction:column;
    justify-content:flex-end;
    min-height:330px;
    padding:34px;
    background:
        linear-gradient(
            145deg,
            rgba(226,40,42,.07),
            transparent 45%
        ),
        #080808;
}


/* ============================================================
   APPLEWHITE BRIEF — REMOVE OLD INLINE POSITION DEPENDENCE
============================================================ */

.aw-brief-copy{
    margin-top:0 !important;
    color: #000;
}

.aw-brief-copy .aw-section-title-image{
    display:block;
    width:100%;
    max-width:550px;
    height:auto;
    margin:12px 0 20px;
}


/* ============================================================
   FINAL CTA
============================================================ */

.aw-cta-grid{
    align-items:center;
}

.aw-cta-heading{
    align-self:center;
}

.aw-cta-heading .aw-cta-title{
    display:block;
    width:100%;
    max-width:500px;
    height:auto;
    margin:14px 0 0 !important;
}

.aw-cta-copy{
    max-width:700px;
}

.aw-cta-copy > p{
    margin-top:0;
}


/* MAKE CLIENT'S BRAND LINE PROMINENT */

.aw-cta-brand-statement{
    margin:34px 0 31px;
    padding:24px 0 25px;
    border-top:1px solid rgba(255,255,255,.16);
    border-bottom:1px solid rgba(255,255,255,.16);
}

.aw-cta-brand-statement span{
    display:block;
    margin-bottom:5px;
    color:rgba(255,255,255,.72);
    font-size:17px;
}

.aw-cta-brand-statement strong{
    display:block;
    color:#fff;
    font-size:30px;
    line-height:1.15;
    font-weight:600;
}


/* ============================================================
   SHARED KICKER ON DARK + LIGHT SECTIONS
============================================================ */

.aw-home .aw-pi-kicker{
    margin-bottom:13px;
}

.aw-home .aw-light .aw-pi-kicker{
    color:#e2282a;
}


/* ============================================================
   1920 DESKTOP POLISH
============================================================ */

@media (min-width:1600px){

    .aw-home-problem-grid{
        gap:125px;
    }

    .aw-home-insights-grid{
        gap:32px;
    }

    .aw-home-insight-card{
        min-height:410px;
    }

}

/* =========================================================
   HOME — COMPOUND INTELLIGENCE PROCESS FIX
   ========================================================= */

.aw-home .aw-framework .aw-process {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 0;
    background: transparent;
}

.aw-home .aw-framework .aw-process-step {
    position: relative;
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: flex-start;

    min-height: 300px;
    padding: 35px 30px;

    background: transparent !important;
    background-image: none !important;
}

/* Kill any inherited red blocks */
.aw-home .aw-framework .aw-process-step::before,
.aw-home .aw-framework .aw-process-step::after {
    background: none !important;
}

/* Step number */
.aw-home .aw-framework .aw-process-step > span {
    display: block;
    margin-bottom: 25px;

    color: #e2282a;
    font-size: 14px;
    font-weight: 600;
    line-height: 1;
}

/* ACTUAL ICON */
.aw-home .aw-framework .aw-process-step .aw-step-icon {
    display: block !important;

    width: 82px !important;
    height: 82px !important;
    max-width: 82px !important;
    max-height: 82px !important;

    margin: 0 auto 25px !important;

    object-fit: contain !important;

    background: transparent !important;
}

/* Step heading */
.aw-home .aw-framework .aw-process-step h3 {
    margin: 0 0 14px;

    color: #171717;
    font-size: 21px;
    line-height: 1.15;
    text-align: center;
    text-transform: uppercase;
}

/* Step description */
.aw-home .aw-framework .aw-process-step p {
    max-width: 390px;
    margin: 0 auto;

    color: #666;
    font-size: 16px;
    line-height: 1.55;
    text-align: center;
}

/* APPLEWHITE BRIEF */
.aw-brief {
    background: #f2f1ef !important;
    color: #171717;
}

.aw-brief .aw-brief-copy,
.aw-brief .aw-brief-form {
    color: #171717;
}

.aw-brief-form label {
    color: #171717;
}

.aw-brief-form input,
.aw-brief-form select {
    background: transparent;
    color: #171717;
    border: 1px solid rgba(0,0,0,.25);
}

/* ============================================================
   PROOF / CASE STUDIES
   DESKTOP BUILD — 1920PX
============================================================ */

.aw-proof-page {
    width: 100%;
    overflow: hidden;
    background: #f4f2ee;
    color: #111;
}

.aw-proof-container {
    width: calc(100% - 160px);
    max-width: 1760px;
    margin: 0 auto;
}


/* ============================================================
   HERO
============================================================ */

.aw-proof-hero {
    position: relative;
    height: 760px;
    background: #080909;
    overflow: hidden;
    color: #fff;
}

.aw-proof-hero-bg,
.aw-proof-closing-bg {
    position: absolute;
    inset: 0;
    pointer-events: none;
}

.aw-proof-hero-grid {
    position: absolute;
    inset: 0;
    opacity: .055;
    background-image:
        linear-gradient(rgba(255,255,255,.14) 1px, transparent 1px),
        linear-gradient(90deg, rgba(255,255,255,.14) 1px, transparent 1px);
    background-size: 72px 72px;
    mask-image: linear-gradient(
        90deg,
        rgba(0,0,0,.5),
        transparent 58%
    );
}

.aw-proof-hero-glow {
    position: absolute;
    width: 820px;
    height: 820px;
    right: 150px;
    top: -230px;
    background: radial-gradient(
        circle,
        rgba(226,40,42,.15) 0%,
        rgba(226,40,42,.05) 38%,
        transparent 70%
    );
}

.aw-proof-hero-line {
    position: absolute;
    width: 2px;
    height: 610px;
    background: #e2282a;
    right: 270px;
    top: -120px;
    transform: rotate(26deg);
    transform-origin: top;
    opacity: .75;
}

.aw-proof-hero-inner {
    position: relative;
    z-index: 2;
    height: 100%;
    display: grid;
    grid-template-columns: 46% 54%;
    align-items: stretch;
    margin-left:115px;
    margin-top:40px;
}


/* HERO COPY */

.aw-proof-hero-copy {
    position: relative;
    z-index: 5;
    display: flex;
    flex-direction: column;
    justify-content: center;
    padding: 25px 70px 0 20px;
}

.aw-proof-hero-copy .aw-pi-kicker {
    margin-bottom: 24px;
}

.aw-proof-hero-title {
    display: block;
    width: auto;
    max-width: 600px;
    max-height: 285px;
    object-fit: contain;
    object-position: left center;
}

.aw-proof-hero-subhead {
    margin: 26px 0 0;
    color: #fff;
    font-size: 16px;
    line-height: 1.3;
    font-weight: 600;
    letter-spacing: .35em;
    text-transform: uppercase;
}

.aw-proof-red-rule {
    display: block;
    width: 68px;
    height: 3px;
    margin-top: 28px;
    background: #e2282a;
}

.aw-proof-hero-text {
    max-width: 570px;
    margin: 28px 0 0;
    color: rgba(255,255,255,.78);
    font-size: 19px;
    line-height: 1.55;
}


/* HERO VISUAL */

.aw-proof-hero-visual {
    position: relative;
    height: 100%;
}

.aw-proof-hero-image {
    position: absolute;
    inset: 0;
    width: 120%;
    height: 100%;
    object-fit: cover;
    object-position: center top;
    filter: grayscale(100%);
    margin-top:35px;
    margin-left:-100px;
}

.aw-proof-hero-visual::after {
    content: "";
    position: absolute;
    inset: 0;
    width:117%;
    background:
        linear-gradient(
            90deg,
            #080909 0%,
            rgba(8,9,9,.76) 8%,
            rgba(8,9,9,.18) 35%,
            rgba(8,9,9,.05) 65%,
            rgba(8,9,9,.28) 100%
        );
        margin-left:-100px;
}


.aw-proof-hero-words {
    position: absolute;
    z-index: 5;
    right: 18px;
    bottom: 55px;
    display: flex;
    flex-direction: column;
    gap: 7px;
}

.aw-proof-hero-words span {
    color: rgba(255,255,255,.82);
    font-size: 11px;
    font-weight: 600;
    letter-spacing: .42em;
}


/* ============================================================
   CASE STUDY AREA
============================================================ */

.aw-proof-work {
    position: relative;
    padding: 52px 0 100px;
    background: #f4f2ee;
}

.aw-proof-work-top {
    min-height: 60px;
    margin-bottom: 42px;
    display: flex;
    align-items: flex-start;
    justify-content: space-between;
    border-bottom: 1px solid rgba(0,0,0,.08);
}


/* FILTERS */

.aw-proof-filters {
    display: flex;
    align-items: center;
    gap: 50px;
}

.aw-proof-filter {
    position: relative;
    appearance: none;
    border: 0;
    background: transparent;
    padding: 0 0 21px;
    color: #5e5e5e;
    font-family: Bebas Neue;
    font-size: 18px;
    line-height: 1;
    font-weight: 600;
    letter-spacing: .07em;
    text-transform: uppercase;
    cursor: pointer;
    transition:
        color .25s ease,
        opacity .25s ease;
}

.aw-proof-filter:hover {
    color: #111;
}

.aw-proof-filter::after {
    content: "";
    position: absolute;
    left: 0;
    bottom: -1px;
    width: 0;
    height: 3px;
    background: #e2282a;
    transition: width .25s ease;
}

.aw-proof-filter.is-active {
    color: #111;
}

.aw-proof-filter.is-active::after {
    width: 100%;
}


/* RIGHT SIDE MARKER */

.aw-proof-work-marker {
    display: flex;
    align-items: flex-start;
    gap: 24px;
    padding-top: 1px;
    color: #555;
    font-size: 10px;
    line-height: 1.45;
    font-weight: 600;
    letter-spacing: .28em;
}

.aw-proof-work-marker-line {
    display: block;
    width: 58px;
    height: 1px;
    margin-top: 7px;
    background: #777;
}


/* ============================================================
   CASE STUDY GRID
============================================================ */

.aw-proof-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    column-gap: 28px;
    row-gap: 32px;
}

.aw-proof-card {
    position: relative;
    min-width: 0;
    background: #fff;
    border: 1px solid rgba(0,0,0,.065);
    transition:
        transform .35s ease,
        box-shadow .35s ease,
        opacity .25s ease;
}

.aw-proof-card:hover {
    transform: translateY(-7px);
    box-shadow: 0 20px 50px rgba(0,0,0,.09);
}

.aw-proof-card.is-hidden {
    display: none;
}


/* CARD IMAGE */

.aw-proof-card-image {
    position: relative;
    display: block;
    height: 350px;
    overflow: hidden;
    background: #111;
}

.aw-proof-card-image > img {
    display: block;
    width: 100%;
    height: 100%;
    object-fit: cover;
    transition:
        transform .6s cubic-bezier(.2,.7,.2,1),
        filter .6s ease;
}

.aw-proof-card:hover .aw-proof-card-image > img {
    transform: scale(1.035);
}

.aw-proof-card-image::after {
    content: "";
    position: absolute;
    inset: 0;
    background: linear-gradient(
        180deg,
        rgba(0,0,0,.08) 0%,
        rgba(0,0,0,.02) 50%,
        rgba(0,0,0,.22) 100%
    );
    z-index: 1;
}


/* LOGO OVER IMAGE */

.aw-proof-card-logo {
    position: absolute;
    z-index: 3;
    top: 30px;
    left: 30px;
    width: 205px;
    max-height: 72px;
    display: flex;
    align-items: center;
    justify-content: flex-start;
}

.aw-proof-card-logo img {
    display: block;
    width: auto;
    max-width: 100%;
    max-height: 72px;
    object-fit: contain;
    object-position: left center;
}

.aw-proof-card-logo-light {
    padding: 14px 17px;
    width: auto;
    max-width: 230px;
    background: rgba(255,255,255,.92);
}


/* CARD BODY */

.aw-proof-card-body {
    min-height: 325px;
    padding: 27px 28px 30px;
    display: flex;
    flex-direction: column;
}

.aw-proof-card-meta {
    margin-bottom: 13px;
    color: #555;
    font-size: 9px;
    line-height: 1.4;
    font-weight: 700;
    letter-spacing: .23em;
    text-transform: uppercase;
}

.aw-proof-card-meta span {
    display: inline-block;
    padding: 0 5px;
    color: #e2282a;
}

.aw-proof-card h2 {
    margin: 0 0 14px;
    color: #111;
    font-size: 35px;
    font-family: "Bebas Neue";
    line-height: 1.15;
    font-weight: 650;
    letter-spacing: -.025em;
}

.aw-proof-card p {
    max-width: 95%;
    margin: 0;
    color: #5a5a5a;
    font-size: 15px;
    line-height: 1.62;
}

.aw-proof-card-link {
    position: relative;
    width: max-content;
    margin-top: auto;
    padding-top: 27px;
    display: flex;
    align-items: center;
    gap: 14px;
    color: #111;
    font-size: 11px;
    line-height: 1;
    font-weight: 700;
    letter-spacing: .09em;
    text-decoration: none;
}

.aw-proof-card-link > span:first-child {
    position: relative;
}

.aw-proof-card-link > span:first-child::after {
    content: "";
    position: absolute;
    left: 0;
    bottom: -5px;
    width: 100%;
    height: 1px;
    background: #111;
    transform-origin: left;
    transition: transform .25s ease;
}

.aw-proof-card-link:hover > span:first-child::after {
    transform: scaleX(.45);
}

.aw-proof-arrow {
    font-size: 18px;
    font-weight: 400;
    transition: transform .25s ease;
}

.aw-proof-card-link:hover .aw-proof-arrow {
    transform: translateX(5px);
}


/* ============================================================
   CLOSING CTA
============================================================ */

.aw-proof-closing {
    position: relative;
    height: 285px;
    overflow: hidden;
    background:
        linear-gradient(
            105deg,
            #080909 0%,
            #0c0d0d 63%,
            #111 100%
        );
    color: #fff;
}

.aw-proof-closing-glow {
    position: absolute;
    width: 650px;
    height: 650px;
    right: -100px;
    top: -330px;
    background: radial-gradient(
        circle,
        rgba(226,40,42,.12),
        transparent 67%
    );
}

.aw-proof-closing-line {
    position: absolute;
    right: 245px;
    top: -100px;
    width: 2px;
    height: 500px;
    background: rgba(226,40,42,.5);
    transform: rotate(31deg);
}

.aw-proof-closing-inner {
    position: relative;
    z-index: 2;
    height: 100%;
    display: flex;
    align-items: center;
    justify-content: space-between;
}

.aw-proof-closing-copy {
    width: 73%;
      
}

.aw-proof-closing-copy .aw-pi-kicker {
    margin-bottom: 18px;
}

.aw-proof-closing-title {
    display: block;
    width: auto;
    max-width: 1030px;
    max-height: 200px;
    object-fit: contain;
    object-position: left center;
    

}

.aw-proof-closing-action {
    display: flex;
    align-items: center;
    justify-content: flex-end;
    min-width: 230px;
}


/* Preserve the site's existing button styling.
   Only control positioning here. */

.aw-proof-closing-action .aw-btn {
    min-width: 190px;
    justify-content: center;
}

/* ============================================================
   TEDxPONTIAC CASE STUDY
   DESKTOP BUILD — 1920px
============================================================ */

.aw-tedx {
    --tedx-red: #e2282a;
    --tedx-black: #070707;
    --tedx-white: #ffffff;
    --tedx-copy: #191919;
    --tedx-line: #d8d8d8;

    width: 100%;
    overflow: hidden;
    background: #fff;
}


/* ============================================================
   HERO
============================================================ */

.aw-tedx-hero {
    position: relative;
    display: grid;
    grid-template-columns: 43% 57%;
    min-height: 760px;
    background: var(--tedx-black);
    color: #fff;
}

.aw-tedx-hero-copy {
    position: relative;
    z-index: 2;
    padding: 62px 65px 58px 92px;
    margin-top:90px;
    margin-left:40px;
}

.aw-tedx-breadcrumb {
    margin-bottom: 36px;
    color: rgba(255,255,255,.72);
    font-size: 11px;
    font-weight: 700;
    letter-spacing: .12em;
}

.aw-tedx-breadcrumb span {
    color: var(--tedx-red);
}

.aw-tedx-hero-copy .aw-pi-kicker {
    margin-bottom: 30px;
}

.aw-tedx-logo-title {
    margin: 0;
    color: #fff;
    font-size: 84px;
    line-height: .95;
    font-weight: 400;
    letter-spacing: -.055em;
}

.aw-tedx-logo-title .aw-tedx-red {
    color: #ee1c25;
    font-weight: 800;
}

.aw-tedx-hero-subhead {
    margin: 34px 0 0;
    color: #fff;
    font-size: 30px;
    line-height: 1.35;
    font-weight: 400;
}

.aw-tedx-rule {
    display: block;
    width: 54px;
    height: 3px;
    margin: 28px 0;
    background: var(--tedx-red);
}

.aw-tedx-hero-text {
    max-width: 630px;
    margin: 0 0 36px;
    color: rgba(255,255,255,.84);
    font-size: 17px;
    line-height: 1.75;
}

.aw-tedx-outline-btn {
    display: inline-flex;
    align-items: center;
    gap: 20px;
    min-height: 60px;
    padding: 0 26px;
    border: 1px solid rgba(255,255,255,.82);
    color: #fff;
    font-size: 12px;
    font-weight: 800;
    letter-spacing: .12em;
    text-decoration: none;
    transition: .25s ease;
}

.aw-tedx-outline-btn span {
    color: var(--tedx-red);
}

.aw-tedx-outline-btn:hover {
    color: #fff;
    border-color: var(--tedx-red);
    background: var(--tedx-red);
}

.aw-tedx-outline-btn:hover span {
    color: #fff;
}

.aw-tedx-hero-image {
    position: relative;
    overflow: hidden;
}



.aw-tedx-hero-image::before {
    content: "";
    position: absolute;
    z-index: 1;
    
    top: 75px;
    left: 0;
    right: 0;
    bottom: 0;
    background:
    /* SOFT TOP FADE */
    linear-gradient(
            to bottom,
            #070707 0%,
            rgba(7,7,7,.72) 4%,
            rgba(7,7,7,.45) 10%,
            rgba(7,7,7,.22) 17%,
            rgba(7,7,7,.08) 24%,
            rgba(7,7,7,0) 34%
        ),
   
        linear-gradient(
            90deg,
            #070707 0%,
            rgba(7,7,7,.80) 6%,
            rgba(7,7,7,.28) 18%,
            rgba(7,7,7,0) 36%
        );
    pointer-events: none;
}



.aw-tedx-hero-image img {
    width: 100%;
    height: 100%;
    display: block;
    object-fit: cover;
    object-position: center center;
    margin-top: 75px;
}


/* ============================================================
   PROJECT META
============================================================ */

.aw-tedx-meta {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    min-height: 170px;
    padding: 0 70px;
    background: var(--tedx-black);
    border-top: 1px solid rgba(255,255,255,.18);
    color: #fff;
}

.aw-tedx-meta-item {
    position: relative;
    display: flex;
    align-items: center;
    gap: 28px;
    padding: 30px 42px;
}

.aw-tedx-meta-item:not(:last-child)::after {
    content: "";
    position: absolute;
    right: 0;
    top: 34px;
    bottom: 34px;
    width: 1px;
    background: rgba(255,255,255,.22);
}

.aw-tedx-meta-icon {
    display: block;
    width: 52px;
    height: 52px;
    object-fit: contain;
    flex: 0 0 52px;
}

.aw-tedx-meta-item span {
    display: block;
    margin-bottom: 12px;
    font-size: 12px;
    font-weight: 800;
    letter-spacing: .13em;
}

.aw-tedx-meta-item p {
    margin: 0;
    color: rgba(255,255,255,.72);
    font-size: 14px;
    line-height: 1.6;
}


/* ============================================================
   SHARED CASE STUDY SECTION
============================================================ */

.aw-tedx-section {
    position: relative;
    display: grid;
    grid-template-columns: 65px 600px 1fr;
    gap: 55px;
    padding: 78px 92px;
}

.aw-tedx-light {
    background: #fff;
    color: var(--tedx-copy);
}

.aw-tedx-dark {
    background: var(--tedx-black);
    color: #fff;
}

.aw-tedx-number {
    position: relative;
    color: var(--tedx-red);
    font-family: "Bebas Neue";
    font-size: 34px;
    font-weight: 700;
    line-height: 1;
}

.aw-tedx-number::after {
    content: "";
    position: absolute;
    top: 54px;
    left: 13px;
    width: 1px;
    height: 255px;
    background: #9e9e9e;
}

.aw-tedx-dark .aw-tedx-number::after {
    background: rgba(255,255,255,.55);
}

.aw-tedx-title-col .aw-pi-kicker {
    margin-bottom: 30px;
}

.aw-tedx-section-title {
    display: block;
    width: auto;
    max-width: 540px;
    max-height: 235px;
    object-fit: contain;
    object-position: left top;
}

.aw-tedx-content-col {
    display: grid;
    grid-template-columns: minmax(400px, 1fr) 340px;
    gap: 70px;
    align-content: center;
}

.aw-tedx-content-col > p,
.aw-tedx-insight-main > p,
.aw-tedx-results-intro {
    margin: 0;
    font-size: 17px;
    line-height: 1.7;
}

.aw-tedx-red-list {
    margin: 24px 0 0;
    padding: 0;
    list-style: none;
}

.aw-tedx-red-list li {
    position: relative;
    margin: 9px 0;
    padding-left: 27px;
    font-size: 15px;
    font-weight: 600;
}

.aw-tedx-red-list li::before {
    content: "";
    position: absolute;
    left: 0;
    top: 10px;
    width: 16px;
    height: 2px;
    background: var(--tedx-red);
}


/* =========================================================
   TEDx CASE STUDY — 01 THE CHALLENGE
   Desktop / 1920px
========================================================= */

.aw-tedx-challenge {
    background: #fff;
    padding: 90px 0 95px;
}

.aw-tedx-challenge-grid {
    width: 1720px;
    max-width: calc(100% - 160px);
    margin: 0 auto;

    display: grid;
    grid-template-columns: 42% 31% 27%;
    align-items: start;
}


/* =========================
   COLUMN 1 — TITLE
========================= */

.aw-tedx-challenge-title {
    position: relative;
    min-height: 330px;
    padding-left: 95px;
    padding-right: 70px;

    border-left: 2px solid #d7d7d7;
}

.aw-tedx-section-id {
    position: absolute;
    top: -2px;
    left: -12px;

    display: flex;
    align-items: center;
    gap: 68px;

    transform: translateY(-100%);
}

.aw-tedx-section-num {
    color: #e2282a;
    font-size: 34px;
    font-family: "Bebas Neue";
    line-height: 1;
    font-weight: 700;
}

.aw-tedx-challenge .aw-pi-kicker {
    margin: 0;
    white-space: nowrap;
}

.aw-tedx-challenge-title-img {
    display: block;
    width: 610px;
    max-width: 100%;
    height: auto;
    margin-top: 0;
    margin-left:-12px;
}


/* =========================
   COLUMN 2 — COPY
========================= */

.aw-tedx-challenge-copy {
    padding: 0 75px 0 10px;
}

.aw-tedx-challenge-copy > p {
    margin: 0;
    max-width: 440px;

    font-size: 18px;
    line-height: 1.65;
    font-weight: 400;
    color: #171717;
}

.aw-tedx-challenge-list {
    list-style: none;
    padding: 0;
    margin: 32px 0 0;
}

.aw-tedx-challenge-list li {
    position: relative;
    margin: 0 0 15px;
    padding-left: 38px;

    font-size: 17px;
    line-height: 1.35;
    font-weight: 700;
    color: #171717;
}

.aw-tedx-challenge-list li::before {
    content: "";
    position: absolute;
    left: 0;
    top: .65em;

    width: 20px;
    height: 3px;

    background: #e2282a;
}


/* =========================
   COLUMN 3 — OBJECTIVES
========================= */

.aw-tedx-challenge-objectives {
    border-left: 2px solid #dedede;

    padding-left: 75px;
    min-height: 330px;

    display: flex;
    flex-direction: column;
    justify-content: flex-start;
    gap: 58px;
}

.aw-tedx-objective {
    display: block;
    min-height: 0;
}

.aw-tedx-objective img {
    display: block;

    width: 70px;
    height: 70px;

    object-fit: contain;

    margin: 0 0 20px;
}

.aw-tedx-objective h3 {
    position: static;

    margin: 0 0 8px;

    font-size: 25px;
    line-height: 1.05;
    font-weight: 800;

    color: #111;
    text-transform: uppercase;
}

.aw-tedx-objective p {
    position: static;

    margin: 0;

    font-size: 15px;
    line-height: 1.25;
    font-weight: 800;

    color: #111;
    text-transform: uppercase;
}


/* ============================================================
   COMPOUND INTELLIGENCE
============================================================ */

.aw-tedx-insights {
    border-top: 1px solid var(--tedx-line);
}

.aw-tedx-insight-main {
    align-self: center;
}

.aw-tedx-insight-main > p {
    max-width: 770px;
    margin-bottom: 38px;
}

.aw-tedx-intelligence-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
}

.aw-tedx-intelligence-grid article {
    min-height: 210px;
    padding: 0 30px;
}

.aw-tedx-intelligence-grid article:first-child {
    padding-left: 0;
}

.aw-tedx-intelligence-grid article:not(:last-child) {
    border-right: 1px solid #d4d4d4;
}

.aw-tedx-circle-icon {
    display: flex;
    align-items: center;
    justify-content: center;
    width: 74px;
    height: 74px;
    margin-bottom: 18px;
    border: 1px solid #333;
    border-radius: 50%;
    color: var(--tedx-red);
    font-size: 32px;
}

.aw-tedx-circle-icon img {
    display: block;
    width: 40px;
    height: 40px;
    object-fit: contain;
}

.aw-tedx-intelligence-grid h3 {
    margin: 0 0 10px;
    color: var(--tedx-red);
    font-size: 13px;
    font-weight: 800;
}

.aw-tedx-intelligence-grid p {
    max-width: 190px;
    margin: 0;
    font-size: 13px;
    line-height: 1.55;
}


/* ============================================================
   PROCESS
============================================================ */

.aw-tedx-process {
    grid-template-columns: 65px 380px 1fr;
    min-height: 390px;
    padding-top: 58px;
    padding-bottom: 58px;
}

.aw-tedx-process .aw-tedx-section-title {
    max-width: 375px;
}

.aw-tedx-process-track {
    position: relative;
    display: grid;
    grid-template-columns: repeat(6, 1fr);
    align-items: start;
    gap: 0;
}

.aw-tedx-process-track::before {
    content: "";
    position: absolute;
    left: 7%;
    right: 7%;
    top: 47px;
    height: 1px;
    background: var(--tedx-red);
}

.aw-tedx-process-step {
    position: relative;
    z-index: 2;
    padding: 0 17px;
    text-align: center;
}

.aw-tedx-process-circle {
    width: 86px;
    height: 86px;
    margin: 4px auto 14px;
    border: 1px solid var(--tedx-red);
    border-radius: 50%;
    background: var(--tedx-black);
    
    display: flex;
    align-items: center;
    justify-content: center;
}

.aw-tedx-process-circle img {
    width: 46px;
    height: 46px;
    max-width: 46px;
    max-height: 46px;
    object-fit: contain;
    display:block;
}

.aw-tedx-process-num {
    display: block;
    margin-bottom: 7px;
    font-size: 12px;
}

.aw-tedx-process-step h3 {
    margin: 0 0 10px;
    font-size: 12px;
    letter-spacing: .08em;
}

.aw-tedx-process-step p {
    margin: 0 auto;
    max-width: 150px;
    color: rgba(255,255,255,.72);
    font-size: 11px;
    line-height: 1.5;
}


/* ============================================================
   RESULTS
============================================================ */

.aw-tedx-results {
    min-height: 455px;
}

.aw-tedx-results-main {
    align-self: center;
}

.aw-tedx-results-intro {
    max-width: 900px;
    margin-bottom: 45px;

}

.aw-tedx-stat-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
}

.aw-tedx-stat-grid article {
    min-height: 145px;
    padding: 0 35px;
    text-align: center;
}

.aw-tedx-stat-grid article:first-child {
    padding-left: 0;
}

.aw-tedx-stat-grid article:not(:last-child) {
    border-right: 1px solid #ccc;
}

.aw-tedx-stat-grid strong {
    display: block;
    margin-bottom: 10px;
    color: var(--tedx-red);
    font-family: "Arial Narrow", Arial, sans-serif;
    font-size: 50px;
    line-height: 1;
    font-weight: 400;
}

.aw-tedx-stat-grid article:last-child strong {
    font-size: 39px;
}

.aw-tedx-stat-grid h3 {
    margin: 0 0 10px;
    font-size: 10px;
    font-weight: 800;
}

.aw-tedx-stat-grid p {
    margin: 0;
    font-size: 12px;
    line-height: 1.5;
}


/* ============================================================
   EVENT GALLERY
============================================================ */

.aw-tedx-gallery-section {
    position: relative;
    display: grid;
    grid-template-columns: 65px 500px 1fr;
    gap: 55px;
    padding: 70px 92px 82px;
}

.aw-tedx-gallery-section .aw-tedx-section-title {
    max-width: 430px;
}

.aw-tedx-gallery-copy {
    max-width: 450px;
    margin: 30px 0 0;
    color: rgba(255,255,255,.72);
    font-size: 14px;
    line-height: 1.7;
}

.aw-tedx-gallery {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    grid-template-rows: repeat(2, 190px);
    gap: 14px;
    align-self: center;
}

.aw-tedx-gallery-item {
    position: relative;
    display: block;
    overflow: hidden;
    background: #161616;
}

.aw-tedx-gallery-item img {
    display: block;
    width: 100%;
    height: 100%;
    object-fit: cover;
    transition:
        transform .35s ease,
        opacity .35s ease;
}

.aw-tedx-gallery-item::after {
    content: "";
    position: absolute;
    inset: 0;
    background: rgba(0,0,0,0);
    transition: background .3s ease;
}

.aw-tedx-gallery-item:hover img {
    transform: scale(1.045);
}

.aw-tedx-gallery-item:hover::after {
    background: rgba(0,0,0,.22);
}

.aw-tedx-gallery-plus {
    position: absolute;
    z-index: 3;
    right: 14px;
    bottom: 10px;
    display: flex;
    align-items: center;
    justify-content: center;
    width: 31px;
    height: 31px;
    border: 1px solid rgba(255,255,255,.8);
    border-radius: 50%;
    color: #fff;
    font-size: 20px;
    opacity: 0;
    transition: opacity .25s ease;
}

.aw-tedx-gallery-item:hover .aw-tedx-gallery-plus {
    opacity: 1;
}


/* ============================================================
   LIGHTBOX
============================================================ */

body.aw-tedx-lightbox-open {
    overflow: hidden;
}

.aw-tedx-lightbox {
    position: fixed;
    z-index: 99999;
    inset: 0;
    display: flex;
    align-items: center;
    justify-content: center;
    padding: 70px 120px;
    background: rgba(0,0,0,.94);
    opacity: 0;
    visibility: hidden;
    transition:
        opacity .25s ease,
        visibility .25s ease;
}

.aw-tedx-lightbox.is-open {
    opacity: 1;
    visibility: visible;
}

.aw-tedx-lightbox img {
    display: block;
    max-width: min(1500px, 88vw);
    max-height: 84vh;
    width: auto;
    height: auto;
    object-fit: contain;
    box-shadow: 0 25px 80px rgba(0,0,0,.5);
}

.aw-tedx-lightbox-close,
.aw-tedx-lightbox-prev,
.aw-tedx-lightbox-next {
    position: absolute;
    border: 0;
    background: transparent;
    color: #fff;
    cursor: pointer;
    font-family: Arial, sans-serif;
    font-weight: 200;
}

.aw-tedx-lightbox-close {
    top: 25px;
    right: 42px;
    font-size: 54px;
}

.aw-tedx-lightbox-prev,
.aw-tedx-lightbox-next {
    top: 50%;
    transform: translateY(-50%);
    font-size: 80px;
}

.aw-tedx-lightbox-prev {
    left: 45px;
}

.aw-tedx-lightbox-next {
    right: 45px;
}


/* ============================================================
   TESTIMONIAL
============================================================ */

.aw-tedx-testimonial {
    display: grid;
    grid-template-columns: 80px minmax(600px, 1fr) 500px;
    align-items: center;
    gap: 40px;
    min-height: 225px;
    padding: 38px 180px;
    background: #fff;
}

.aw-tedx-quote-mark {
    align-self: start;
    color: var(--tedx-red);
    font-family: Georgia, serif;
    font-size: 94px;
    font-weight: 700;
    line-height: .9;
}

.aw-tedx-testimonial blockquote {
    margin: 0;
    max-width: 850px;
    padding-right: 65px;
    border-right: 1px solid #ccc;
    color: #171717;
    font-size: 17px;
    line-height: 1.7;
}

.aw-tedx-person {
    display: flex;
    align-items: center;
    gap: 35px;
}

.aw-tedx-person img {
    width: 125px;
    height: 125px;
    object-fit: cover;
    border-radius: 50%;
}

.aw-tedx-person strong {
    display: block;
    margin-bottom: 12px;
    font-size: 12px;
    color: #171717;
    letter-spacing: .06em;
}

.aw-tedx-person span {
    display: block;
    color: #555;
    font-size: 12px;
    line-height: 1.6;
}


/* ============================================================
   CLOSING CTA
============================================================ */

.aw-tedx-closing {
    position: relative;
    display: grid;
    grid-template-columns: 1.2fr .8fr .85fr;
    align-items: center;
    min-height: 205px;
    padding: 38px 100px;
    overflow: hidden;
    background:
        radial-gradient(circle at 88% 48%, rgba(255,0,0,.28), transparent 30%),
        linear-gradient(90deg, #e2282a 0%, #c9161b 56%, #85070b 100%);
    color: #fff;
}

.aw-tedx-closing::after {
    content: "";
    position: absolute;
    right: -60px;
    top: -140px;
    width: 620px;
    height: 500px;
    opacity: .2;
    background:
        repeating-linear-gradient(
            30deg,
            transparent 0,
            transparent 29px,
            rgba(255,255,255,.3) 30px,
            transparent 31px
        );
    pointer-events: none;
}

.aw-tedx-closing-title,
.aw-tedx-closing-copy,
.aw-tedx-closing-action {
    position: relative;
    z-index: 2;
}

.aw-tedx-closing-title img {
    display: block;
    width: auto;
    max-width: 570px;
    max-height: 125px;
    object-fit: contain;
    object-position: left center;
}

.aw-tedx-closing-copy {
    padding-left: 55px;
    border-left: 1px solid rgba(255,255,255,.65);
}

.aw-tedx-closing-copy p {
    margin: 0;
    font-size: 16px;
    line-height: 1.8;
}

.aw-tedx-closing-action {
    text-align: right;
}

/* Keep existing Applewhite button class.
   Only sizing/spacing specific to this CTA. */
.aw-tedx-closing .aw-btn.aw-btn-primary {
    min-width: 390px;
    justify-content: center;
}

/* =========================================================
   PROOF — CLOSING CTA
   ABOUT-PAGE STYLE LAYOUT
========================================================= */

.aw-proof-closing-inner {
    position: relative;
    z-index: 5;

    display: grid;
    grid-template-columns: 1fr 1fr;
    align-items: center;

    min-height: 420px;
}


/* LEFT SIDE */

.aw-proof-closing-copy {
    padding-right: 110px;
}

.aw-proof-closing-copy .aw-pi-kicker {
    margin-bottom: 24px;
}

.aw-proof-closing-title {
    display: block;
    width: 430px;
    max-width: 100%;
    height: auto;
}


/* RIGHT SIDE */

.aw-proof-closing-action {
    border-left: 1px solid rgba(255,255,255,.22);

    padding: 25px 0 25px 105px;
    max-width: 650px;
}

.aw-proof-closing-action h2 {
    margin: 0 0 22px;

    color: #fff;
    font-size: 34px;
    line-height: 1.08;
    font-weight: 700;
    letter-spacing: -0.02em;
}

.aw-proof-closing-action p {
    margin: 0 0 30px;

    max-width: 570px;

    color: rgba(255,255,255,.82);
    font-size: 18px;
    line-height: 1.55;
}

.aw-proof-closing-action .aw-btn {
    display: inline-flex;
}

/* =========================================================
   PROOF CLOSING — FINAL LAYOUT OVERRIDE
========================================================= */

.aw-proof-closing {
    
    min-height: 300px;
}

.aw-proof-closing-inner {
    grid-template-columns: 48% 52%;
    min-height: 400px;
    margin-top:-50px;
}

.aw-proof-closing-copy {
    padding-right: 100px;
    margin-left:400px;
}

.aw-proof-closing-action {
    display: block !important;
    position: relative;

    width: auto !important;
    max-width: 620px !important;

    padding: 25px 0 25px 90px !important;
    margin-left: -75px;

    border-left: 1px solid rgba(255,255,255,.25);
    text-align: left;
}

/* Kill any old grid/flex behavior */
.aw-proof-closing-action h2,
.aw-proof-closing-action p,
.aw-proof-closing-action .aw-btn {
    position: static !important;
    width: auto !important;
    float: none !important;
}

.aw-proof-closing-action h2 {
    display: block;
    max-width: 100%;

    margin: 0 0 18px !important;

    font-size: 26px;
    line-height: 1.1;
    font-weight: 700;
    letter-spacing: -.02em;
}

.aw-proof-closing-action p {
    display: block;
    max-width: 560px;

    margin: 0 0 28px !important;

    font-size: 17px;
    line-height: 1.55;
    font-weight: 400;
}

.aw-proof-closing-action .aw-btn {
    display: inline-flex !important;
    align-items: center;
    justify-content: center;

    white-space: nowrap;
}

/* =========================================================
   TEDX RESULTS — MOCK-ACCURATE OVERRIDE
   ========================================================= */

.aw-tedx-results {
    padding-top: 82px;
    padding-bottom: 72px;
}

/* Top row: title left / intro right */
.aw-tedx-results .aw-tedx-section-head {
    display: grid;
    grid-template-columns: 36% 64%;
    align-items: start;
    column-gap: 70px;
    margin-bottom: 38px;
}

/* Give the title substantially more presence */
.aw-tedx-results .aw-tedx-title-col {
    width: 100%;
}

.aw-tedx-results .aw-tedx-section-title {
    width: 100%;
    max-width: 520px;
    height: auto;
    display: block;
}

/* Intro paragraph */
.aw-tedx-results .aw-tedx-results-intro {
    max-width: 650px;
    margin: 0;
    font-size: 17px;
    line-height: 1.6;
}

/* Results span the FULL content width */
.aw-tedx-results-grid {
    width: 100%;
    display: grid;
    grid-template-columns:
        1fr
        1fr
        1fr
        1.35fr;
    margin-top: 34px;
}

/* Individual result */
.aw-tedx-result {
    min-height: 155px;
    padding: 0 42px;
    text-align: center;
    display: flex;
    flex-direction: column;
    align-items: center;
}

/* First stat lines up with left edge */
.aw-tedx-result:first-child {
    padding-left: 0;
}

/* Last stat gets more width, as in mock */
.aw-tedx-result:last-child {
    padding-right: 0;
}

/* Vertical separators */
.aw-tedx-result:not(:last-child) {
    border-right: 1px solid #d7d7d7;
}

/* Main red figures */
.aw-tedx-result-value {
    color: var(--tedx-red);
    font-size: 52px;
    line-height: .95;
    font-weight: 400;
    margin-bottom: 14px;
}

/* SOLD OUT TWICE needs room */
.aw-tedx-result:last-child .aw-tedx-result-value {
    white-space: nowrap;
}

/* Small uppercase descriptor */
.aw-tedx-result-label {
    font-size: 11px;
    line-height: 1.25;
    font-weight: 800;
    text-transform: uppercase;
    letter-spacing: .02em;
    margin-bottom: 12px;
}

/* Supporting sentence */
.aw-tedx-result p {
    max-width: 190px;
    margin: 0 auto;
    font-size: 14px;
    line-height: 1.45;
}

/* =========================================================
   TEDx RESULTS — MATCH APPROVED MOCK
========================================================= */

.aw-tedx-results {
    display: grid;
    grid-template-columns: 70px 520px 1fr;
    grid-template-rows: auto auto;
    column-gap: 55px;
    row-gap: 30px;

    padding: 70px 110px 65px;
    position: relative;
}

/* 04 */
.aw-tedx-results > .aw-tedx-number {
    grid-column: 1;
    grid-row: 1 / 3;

    font-size: 34px;
    line-height: 1;
    align-self: start;
    padding-top: 2px;

    position: relative;
}

/* vertical rule beneath 04 */
.aw-tedx-results > .aw-tedx-number::after {
    content: "";
    position: absolute;
    top: 58px;
    left: 11px;
    width: 1px;
    height: 290px;
    background: #999;
}

/* LEFT TITLE */
.aw-tedx-results > .aw-tedx-title-col {
    grid-column: 2;
    grid-row: 1;
    width: 100%;
}

.aw-tedx-results .aw-pi-kicker {
    margin-bottom: 18px;
}

/* Your PNG will fill this space once uploaded */
.aw-tedx-results .aw-tedx-section-title {
    display: block;
    width: 100%;
    max-width: 480px;
    height: auto;
}

/* RIGHT SIDE */
.aw-tedx-results-main {
    grid-column: 3;
    grid-row: 1 / 3;
    width: 100%;
}

/* Intro paragraph */
.aw-tedx-results-intro {
    max-width: 650px;
    margin: 0 0 65px;
    font-size: 18px;
    line-height: 1.55;
}

/* =========================================================
   FOUR RESULTS
========================================================= */

.aw-tedx-stat-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    width: calc(100% + 575px);

    /* pulls stats left underneath title like the mock */
    margin-left: -675px;
    margin-top: 125px;
}

.aw-tedx-stat-grid article {
    position: relative;
    min-height: 155px;
    padding: 0 35px;
    text-align: center;
}

/* first stat doesn't need extra left padding */
.aw-tedx-stat-grid article:first-child {
    padding-left: 0;
}

/* vertical separators */
.aw-tedx-stat-grid article:not(:last-child)::after {
    content: "";
    position: absolute;
    right: 0;
    top: 8px;
    width: 1px;
    height: 135px;
    background: #d0d0d0;
}

/* BIG RED NUMBERS */
.aw-tedx-stat-grid strong {
    display: block;
    margin-bottom: 10px;

    color: var(--tedx-red);
    font-size: 60px;
    font-family: "Bebas Neue";
    line-height: .95;
    font-weight: 700;
}

/* STAT LABEL */
.aw-tedx-stat-grid h3 {
    margin: 0 0 12px;

    font-size: 12px;
    line-height: 1.2;
    font-weight: 800;
    letter-spacing: .02em;
}

/* SUPPORTING COPY */
.aw-tedx-stat-grid p {
    margin: 0 auto;
    max-width:  180px;
    
    font-size:14px;
    line-height: 1.45;
    }
    
    /* DETROIT ARTISTS MARKET — DESKTOP 1920px | namespaced to .aw-dam */
.aw-dam{--dam-red:#e2282a;--tedx-red:#e2282a;--dam-black:#070707;--dam-cyan:#00a7bd;color:#111;background:#fff;font-family:Arial,Helvetica,sans-serif;overflow:hidden}
.aw-dam *{box-sizing:border-box}
.aw-dam img{display:block;max-width:100%}
.aw-dam .aw-pi-kicker{font-size:14px;letter-spacing:.095em;font-weight:800;color:var(--dam-red);margin:0 0 30px}
.aw-dam-hero{position:relative;height:890px;background:#050505;color:white;overflow:hidden}
.aw-dam-hero-visual{position:absolute;inset:0 0 0 38%;overflow:hidden}
.aw-dam-hero-visual img{width:100%;height:100%;object-fit:cover;object-position:center}
.aw-dam-hero-visual:after{
content:"";
position:absolute;
inset:0;
z-index:1;
pointer-events:none;

background:
linear-gradient(
180deg,
#050505 0%,
rgba(5,5,5,.95) 12%,
rgba(5,5,5,.75) 25%,
rgba(5,5,5,.35) 40%,
transparent 55%
),
linear-gradient(
90deg,
#050505 0%,
rgba(5,5,5,.98) 12%,
rbga(5,5,5,.85) 30%,
rbga(5,5,5,.45) 55%,
transparent 80%
);

}

.aw-dam-hero-content {
position:relative;
z-index:2;
width:700px;
padding:153px 0 0 135px;
}

.aw-dam-breadcrumb{font-size:12px;letter-spacing:.07em;font-weight:700;white-space:nowrap;margin-bottom:44px}.aw-dam-breadcrumb span{color:var(--dam-red)}
.aw-dam-hero-title{width:590px;max-height:210px;object-fit:contain;object-position:left center;margin-bottom:24px}
.aw-dam-red-rule{display:block;width:65px;height:3px;background:var(--dam-red);margin:23px 0}
.aw-dam-hero h1{font-size:34px;line-height:1.23;letter-spacing:-.03em;margin:0;font-weight:700}
.aw-dam-hero-content>p{font-size:17px;line-height:1.85;max-width:525px;margin:25px 0 35px;color:#f0f0f0}
.aw-dam-outline{display:inline-flex;align-items:center;justify-content:space-between;gap:34px;min-height:56px;border:1px solid rgba(255,255,255,.8);padding:0 24px;color:#fff;text-decoration:none;font-size:12px;letter-spacing:.11em;font-weight:800}.aw-dam-outline span{color:var(--dam-red);font-size:18px}

.aw-dam-hero-logo{
position:absolute;
z-index:3;
width:250px;
right:105px;
bottom:55px;
max-height:200px;
object-fit:contain;
object-position:right bottom;
}

.aw-dam-meta{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));background:#080808;color:#fff;padding:40px 95px 45px;border-top:1px solid #444;min-height:175px}
.aw-dam-meta-item{display:flex;gap:25px;align-items:flex-start;padding:5px 38px;border-right:1px solid #666}.aw-dam-meta-item:first-child{padding-left:0}.aw-dam-meta-item:last-child{border-right:0}.aw-dam-meta-item img{width:54px;height:54px;object-fit:contain;flex-shrink:0}.aw-dam-meta-item h3{font-size:14px;letter-spacing:.06em;margin:3px 0 13px}.aw-dam-meta-item p{font-size:14px;line-height:1.7;margin:0}
.aw-dam-section{display:grid;grid-template-columns:55px 500px minmax(0,1fr);column-gap:40px;position:relative;padding:58px 96px 66px}.aw-dam-light{background:#fff;color:#111}.aw-dam-dark{background:#070707;color:#fff}
.aw-dam-section-number{font-family:'Bebas Neue','Arial Narrow',sans-serif;font-size:34px;font-weight:700;line-height:1;color:var(--dam-red);position:relative;align-self:stretch}.aw-dam-section-number:after{content:"";position:absolute;top:72px;left:7px;width:1px;height:calc(100% - 76px);background:#888}
.aw-dam-section-title{min-width:0}.aw-dam-section-title .aw-pi-kicker{margin:8px 0 35px}.aw-dam-section-title>img{width:100%;max-width:465px;height:auto;object-fit:contain;object-position:left top}
.aw-dam-challenge{grid-template-columns:55px 500px 480px minmax(0,1fr);gap:40px;min-height:450px}
.aw-dam-challenge-copy{padding:8px 0 0}.aw-dam-challenge-copy>p{font-size:16px;line-height:1.8;margin:0 0 25px}.aw-dam-challenge-copy ul{list-style:none;margin:0;padding:0}.aw-dam-challenge-copy li{position:relative;padding-left:34px;font-size:15px;line-height:1.6;margin:0 0 13px;font-weight:600}.aw-dam-challenge-copy li:before{content:"";position:absolute;left:0;top:12px;width:19px;height:2px;background:var(--dam-red)}
.aw-dam-challenge-points{border-left:1px solid #d7d7d7;padding-left:35px;display:flex;flex-direction:column;justify-content:center}.aw-dam-challenge-points>div{display:flex;align-items:center;gap:24px;padding:18px 0 30px}.aw-dam-challenge-points>div+div{border-top:1px solid #ddd;padding-top:30px}.aw-dam-challenge-points img{width:80px;height:80px;object-fit:contain}.aw-dam-challenge-points p{margin:0}.aw-dam-challenge-points strong,.aw-dam-challenge-points small{display:block}.aw-dam-challenge-points strong{font-size:16px;line-height:1.35}.aw-dam-challenge-points small{font-size:11px;font-weight:800;margin-top:10px}
.aw-dam-intelligence{border-top:1px solid #ddd;min-height:500px}.aw-dam-insight-content{padding:8px 0 0}.aw-dam-insight-intro{font-size:16px;line-height:1.8;max-width:640px;margin:0 0 42px}.aw-dam-insight-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr))}.aw-dam-insight-grid article{text-align:center;padding:0 25px;border-right:1px solid #ddd}.aw-dam-insight-grid article:last-child{border:0}.aw-dam-icon-circle{height:92px;width:92px;border:1px solid #222;border-radius:50%;display:flex;align-items:center;justify-content:center;margin:0 auto 24px}.aw-dam-icon-circle img{width:52px;height:52px;object-fit:contain}.aw-dam-insight-grid h3{font-size:14px;color:var(--dam-red);margin:0 0 12px}.aw-dam-insight-grid p{font-size:14px;line-height:1.65;margin:0}
.aw-dam-process{grid-template-columns:55px 420px minmax(0,1fr);gap:40px;min-height:355px;padding-top:46px;padding-bottom:42px}.aw-dam-process .aw-dam-section-title>img{max-width:380px}.aw-dam-process-track{position:relative;display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:8px;padding-top:0}.aw-dam-process-track:before{content:"";position:absolute;top:44px;left:8%;right:8%;height:2px;background:var(--dam-red)}.aw-dam-process-track article{text-align:center;position:relative;z-index:1}.aw-dam-process-circle{width:90px;height:90px;border:1px solid var(--dam-red);border-radius:50%;background:#070707;display:flex;align-items:center;justify-content:center;margin:0 auto 12px}.aw-dam-process-circle img{width:46px;height:46px;object-fit:contain}.aw-dam-process-number{display:block;font-family:'Bebas Neue','Arial Narrow',sans-serif;font-size:18px;margin-bottom:4px}.aw-dam-process-track h3{font-size:13px;letter-spacing:.035em;margin:0 0 15px}.aw-dam-process-track p{font-size:13px;line-height:1.65;max-width:150px;margin:0 auto;color:#e0e0e0}
.aw-dam-results{min-height:405px}.aw-dam-results-content{padding:4px 0 0}.aw-dam-results-intro{font-size:15px;line-height:1.75;max-width:780px;margin:0 0 48px}.aw-dam-results-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr))}.aw-dam-results-grid article{text-align:center;padding:0 16px;border-right:1px solid #d5d5d5}.aw-dam-results-grid article:last-child{border:0}.aw-dam-stat-heading{display:flex;align-items:center;justify-content:center;gap:9px;margin-bottom:12px}.aw-dam-stat-heading img{width:47px;height:47px;object-fit:contain;margin-top:-15px;}.aw-dam-stat-heading strong{font-family:'Bebas Neue','Arial Narrow',sans-serif;font-size:43px;line-height:1;color:var(--dam-red);font-weight:700;white-space:nowrap}.aw-dam-results-grid h3{font-size:11px;font-weight:800;margin:0 0 12px}.aw-dam-results-grid p{font-size:13px;line-height:1.65;margin:0 auto;max-width:190px}
.aw-dam-work{grid-template-columns:55px 370px 330px minmax(0,1fr);gap:36px;min-height:420px;padding-top:45px;padding-bottom:0}.aw-dam-work .aw-dam-section-title>img{max-width:350px}.aw-dam-work-copy{padding-top:40px}.aw-dam-work-copy p{font-size:15px;line-height:1.85;margin:0 0 42px}.aw-dam-work-image{align-self:stretch;min-height:370px;overflow:hidden}.aw-dam-work-image img{width:100%;height:100%;object-fit:cover;object-position:center}
.aw-dam-testimonial{min-height:175px;display:grid;grid-template-columns:80px minmax(0,1fr) 105px 300px;gap:35px;align-items:center;padding:25px 200px;background:#f6f6f6}.aw-dam-quote-mark{font-family:Georgia,serif;font-size:110px;line-height:.7;color:var(--dam-red);align-self:center}.aw-dam-testimonial blockquote{font-size:16px;line-height:1.6;margin:0;max-width:790px}.aw-dam-testimonial>img{width:98px;height:98px;border-radius:50%;object-fit:cover}.aw-dam-testimonial-name{border-left:1px solid var(--dam-red);padding-left:25px}.aw-dam-testimonial-name strong{display:block;font-size:13px;letter-spacing:.04em;margin-bottom:12px}.aw-dam-testimonial-name span{font-size:14px}
.aw-dam-closing{min-height:190px;display:grid;grid-template-columns:1.25fr .65fr auto;align-items:center;gap:65px;padding:35px 110px;background:linear-gradient(100deg,#cc171b,#d91f24);color:#fff}.aw-dam-closing-title{width:100%;max-width:690px}.aw-dam-closing p{font-size:15px;line-height:1.7;margin:0}.aw-dam-closing .aw-btn.aw-btn-primary{white-space:nowrap;display:inline-flex;align-items:center;gap:20px;justify-content:center;min-height:56px;padding:0 25px;border:1px solid #fff;background:transparent;color:#fff;text-decoration:none;font-size:12px;font-weight:800;letter-spacing:.06em}
/* Desktop only as requested; responsive styles intentionally deferred. */

/* ==================================================
   DAM HERO — FINAL TOP + LEFT GRADIENT
   ================================================== */

.aw-dam-hero-visual::after {
    content: "";
    position: absolute;
    inset: 0;
    z-index: 10;
    pointer-events: none;

    background:
        /* LEFT FADE — BLACK INTO PHOTO */
        linear-gradient(
            90deg,
            #050505 0%,
            rgba(5,5,5,.90) 8%,
            rgba(5,5,5,.65) 25%,
            rgba(5,5,5,.25) 48%,
            transparent 65%
        ),

        /* TOP FADE — BELOW NAVIGATION */
        linear-gradient(
            180deg,
            #050505 0%,
            rgba(5,5,5,.95) 10%,
            rgba(5,5,5,.65) 22%,
            rgba(5,5,5,.25) 35%,
            transparent 50%
        );
}